At a Glance
- Tasks: Lead exciting email and SMS campaigns from start to finish, ensuring top-notch quality.
- Company: Join Boden, a stylish and inclusive brand that values collaboration and fun.
- Benefits: Enjoy flexible working with 3 days in the office and 2 days remote.
- Other info: Be part of a supportive team where growth and clarity are key.
- Why this job: Make a real impact by enhancing CRM processes and delivering engaging campaigns.
- Qualifications: Experience in CRM campaign management and a passion for operational excellence.
The predicted salary is between 40000 - 50000 £ per year.
Stylish, grounded, uplifting - these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn't be where we are today. We curate a world of beauty that's ethical, inclusive - and importantly - good fun. We inspire you to live your best life. We are Boden.
Overview
This Senior CRM (Broadcast) position sits within the CRM team and is responsible for the end‑to‑end operational delivery of CRM campaigns across email and SMS, supporting activity from initial briefing and testing through to build, QA, reporting and insight sharing. The Senior CRM Executive plays a key role in maintaining operational excellence, ensuring campaigns are executed to a consistently high standard and clearly reported on. The role combines hands‑on execution with strong ownership of workflow management, QA rigour, and performance reporting, enabling the business to trade effectively and at pace while continually improving through structured test‑and‑learn activity. The role partners closely with Brand, Insights, and CRM stakeholders to deliver campaigns in line with the trading calendar, while identifying opportunities to improve processes, templates, and delivery standards to support scalability and performance.
Location: 3 days per week at our North Acton office, 2 days working from home.
How We Lead At Boden
Being a manager at Boden is about giving people clarity, backing them properly, and helping them do their best work. You make things make sense. You take big ideas and turn them into clear priorities, so people know what they're doing and (most importantly) why it matters. Your communication is clear and open - you listen and you don't overcomplicate things. You take responsibility. When big decisions need to be made, you make them. When things change, you adapt. And when things don't go to plan, you own it and move things forward. You stay close to what matters - our customer, our brand and our goals - using that to guide decisions and keep teams aligned. Most importantly, you build a team people actually want to be part of - where people feel trusted, supported and able to grow.
What You Will Do
- Support the end to end campaign lifecycle, working from campaign briefs through to deployment, performance reporting, and insight sharing. This includes ensuring briefs are clearly understood, executed accurately, and appropriately reflected in CRM builds.
- Maintain operational excellence across CRM delivery, consistently delivering high first time QA pass rates and ensuring accuracy across all email and SMS campaigns.
- Enhance CRM templates and operational processes to improve speed, accuracy, and scalability, whilst maintaining operational excellence across CRM delivery.
- Partner with CRM Managers, Brand.
Senior CRM Lead for Email & SMS Campaigns employer: Boden
At Boden, we pride ourselves on fostering a vibrant and inclusive work culture that champions collaboration, honesty, and friendship. As a Senior CRM Lead, you'll enjoy the flexibility of hybrid working while being part of a team that values your contributions and supports your professional growth through clear communication and shared goals. With a commitment to ethical practices and a fun environment, Boden is an excellent employer for those seeking meaningful and rewarding employment in a creative and dynamic setting.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Lead for Email & SMS Campaigns
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Boden. A friendly chat can open doors that a CV just can't. Use LinkedIn to connect and engage with potential colleagues.
✨Tip Number 2
Show off your skills! If you’ve got experience in CRM campaigns, don’t just talk about it – bring examples to the table. Prepare a mini portfolio or case studies to showcase your successes during interviews.
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up. Reach out directly to the team at Boden and express your interest in the Senior CRM Lead role. Sometimes, a little initiative goes a long way!
✨Tip Number 4
Stay updated on trends! Keep an eye on the latest in email and SMS marketing. Being knowledgeable about current strategies will not only impress but also show that you're passionate about the field.
We think you need these skills to ace Senior CRM Lead for Email & SMS Campaigns
Some tips for your application 🫡
Show Your Passion for CRM:When you're writing your application, let your enthusiasm for CRM shine through! We want to see how much you love crafting email and SMS campaigns that not only look good but also drive results. Share any relevant experiences that highlight your passion and expertise.
Be Clear and Concise:We appreciate straightforward communication, so keep your application clear and to the point. Use bullet points where possible to make it easy for us to see your skills and achievements. Remember, clarity is key in both your application and the role itself!
Tailor Your Application:Make sure to customise your application to reflect the values and requirements outlined in the job description. Show us how your experience aligns with our mission at Boden and how you can contribute to our team. A tailored application stands out!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our Boden family!
How to prepare for a job interview at Boden
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially for email and SMS campaigns. Brush up on the latest trends and tools in the industry, as well as any specific platforms Boden might use. This will show that you're not just familiar with the basics but are genuinely passionate about the role.
✨Showcase Your Collaboration Skills
Boden values teamwork, so be ready to discuss how you've successfully collaborated with different teams in the past. Prepare examples that highlight your ability to communicate clearly and work towards common goals, especially in a fast-paced environment.
✨Demonstrate Your Problem-Solving Abilities
Be prepared to talk about challenges you've faced in previous roles and how you overcame them. Focus on instances where you had to adapt quickly or take ownership of a situation, as this aligns with Boden's emphasis on responsibility and adaptability.
✨Bring Data to the Table
Since performance reporting is key in this role, come equipped with examples of how you've used data to drive decisions in your past campaigns. Highlight any experience you have with testing and learning from results, as this will resonate well with Boden’s focus on continuous improvement.
