At a Glance
- Tasks: Create and optimise engaging CRM journeys via email and SMS to boost customer loyalty.
- Company: Join a dynamic team focused on innovative customer engagement strategies.
- Benefits: Flexible working with 3 days in the office, competitive salary, and growth opportunities.
- Other info: Collaborative environment with a focus on continuous improvement and learning.
- Why this job: Make a real impact on customer experiences while developing your CRM skills.
- Qualifications: Experience in CRM or marketing, strong attention to detail, and teamwork skills.
The predicted salary is between 35000 - 45000 £ per year.
This Senior CRM (Lifecycle) role sits within the CRM team and is responsible for the end‑to‑end operational delivery of lifecycle CRM journeys across email and SMS. These journeys strengthen customer loyalty, improve engagement, and drive long‑term value through timely, relevant, and personalised communications.
The Senior CRM Executive (Lifecycle) owns the build, QA, optimisation, and reporting of always‑on CRM journeys, ensuring they operate reliably at scale while continuously improving through structured test‑and‑learn activity. The role combines hands‑on execution with strong ownership of workflow management, data accuracy, QA rigour, and performance reporting.
This role partners closely with Brand, Creative, Insights, and CRM stakeholders to deliver lifecycle campaigns aligned to customer priorities, while identifying opportunities to improve templates, processes, and journey logic to support scalability and performance.
Location: 3 days per week at our North Acton office, 2 days working from home.
What You Will Do:
- Deliver high‑impact lifecycle journeys that strengthen customer loyalty and improve experience across key moments – onboarding, engagement, retention, and reactivation.
- Own and prioritise the weekly lifecycle build and optimisation schedule, balancing new journey development, BAU maintenance, and optimisation work in line with agreed priorities.
- Build and QA lifecycle campaigns within Ometria to a high technical and brand standard, using approved templates, modular components, and best‑practice journey structures.
Senior CRM Executive (Lifecycle) employer: Boden
As a Senior CRM Executive (Lifecycle) at our North Acton office, you will thrive in a dynamic work culture that prioritises collaboration and innovation. We offer flexible working arrangements, including 2 days from home, alongside opportunities for professional growth through continuous learning and development. Join us to be part of a team that values your contributions and empowers you to drive impactful customer journeys that enhance loyalty and engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive (Lifecycle)
✨Tip Number 1
Network like a pro! Reach out to people in the CRM field, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns. This will help you stand out and demonstrate your hands-on experience in building and optimising lifecycle journeys.
✨Tip Number 3
Prepare for interviews by practising common CRM-related questions. Think about how you've improved customer engagement and loyalty in past roles, and be ready to share specific examples that highlight your impact.
✨Tip Number 4
Don't forget to apply through our website! We love seeing applications directly from candidates who are excited about joining our team. Plus, it shows you're genuinely interested in what we do!
We think you need these skills to ace Senior CRM Executive (Lifecycle)
Some tips for your application 🫡
Show Your Passion for CRM:When writing your application, let us see your enthusiasm for CRM and customer engagement. Share specific examples of how you've successfully managed lifecycle campaigns in the past, and how you can bring that experience to our team.
Be Clear and Concise:We appreciate clarity! Make sure your application is easy to read and straight to the point. Highlight your key achievements and skills relevant to the Senior CRM Executive role without waffling on too much.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the job description. Mention how your experience aligns with our goals at StudySmarter, especially in delivering high-impact lifecycle journeys.
Check Your Work:Before hitting send, double-check your application for any typos or errors. We value attention to detail, especially in a role that involves QA and data accuracy. A polished application shows us you care!
How to prepare for a job interview at Boden
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially lifecycle journeys. Brush up on how email and SMS can enhance customer loyalty and engagement. Be ready to discuss specific examples of campaigns you've worked on and the impact they had.
✨Showcase Your Analytical Skills
Since this role involves performance reporting and optimisation, be prepared to talk about how you’ve used data to drive decisions in past roles. Bring examples of how you’ve improved campaigns through testing and learning, and be ready to discuss metrics that matter.
✨Demonstrate Collaboration
This position requires working closely with various teams like Brand and Creative. Share experiences where you’ve successfully partnered with different stakeholders to deliver a project. Highlight your communication skills and how you ensure everyone is aligned on goals.
✨Prepare for Technical Questions
Familiarise yourself with Ometria or similar CRM tools, as technical proficiency is key. Be ready to discuss your experience with QA processes and how you ensure high standards in campaign builds. If you have any certifications or training, mention those too!
