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- Tasks: Manage paid social and display marketing to boost customer engagement across the UK, US, and Germany.
- Company: Boden is a vibrant fashion retailer known for its stylish clothing and inclusive culture.
- Benefits: Enjoy flexible hybrid working, generous discounts, and a targeted bonus scheme.
- Why this job: Join a creative team that values innovation and offers opportunities for growth in digital marketing.
- Qualifications: 3+ years in a similar role, preferably in fashion, with strong agency management skills.
- Other info: Experience with US paid media activations is a plus; must be an excellent multi-tasker.
The predicted salary is between 36000 - 60000 £ per year.
Social network you want to login/join with: Paid Social and Display Marketing Manager, London col-narrow-left Client: Boden Location: London, United Kingdom Job Category: Other – EU work permit required: Yes col-narrow-right Job Reference: ea831d1520c8 Job Views: 4 Posted: 02.06.2025 Expiry Date: 17.07.2025 col-wide Job Description: A BIT ABOUT THE ROLE The Paid Social and Display Manager will be accountable for the performance of media investment UK, US, and Germany. They will deliver best in class executions across the entire paid social and display landscape that deliver incremental uplifts in customer behaviour within agreed allowable costs. BENEFITS AT BODEN Flexible hybrid working Targeted annual bonus scheme Generous Boden clothing allowance and 30% discount on all current clothing ranges Holiday increase with years of service Portal with an array of discounts and cashback offers on retail and entertainment Group personal pension scheme and life insurance cover 24/7 Virtual GP service for you and your household Free onsite parking, teas & coffee stations and subsidised café with free toast for breakfast ROLE RESPONSIBILITIES Day to day management of Paid Social and Display agencies that includes briefing, media plan reviews, testing plans, and on-going performance reviews to ensure in-vestment is delivering the required results. Providing weekly reporting to internal stakeholders with clear insights on what we did, what we expected to see, what we actually saw and what we’d do differently next time. Continually pitching new opportunities to internal stakeholders that have the potential to drive incremental performance for both new, existing, and lapsed customers. Manage the mid to long term strategic roadmap for Paid Social and Display marketing that has buy in and support from senior management and relevant stakeholders. Working collaboratively with key stakeholders in the Brand, Product and Customer teams to deliver best in class creative, product feeds and first party data that unlock improvements in performance. Working with a team of channel leads to deliver a customer centric digital marketing strategy that delivers global reach with local precision. THE EXPERIENCE WE ARE LOOKING FOR A minimum of 3 years’ experience in a similar role for a fashion / apparel retailer An understanding of how to measure the incremental impact of Marketing activity An understanding of commercial performance beyond platform revenue and ROAS Effective agency management as well as hands on platform experience Experience of US paid media activations A BIT ABOUT YOU Excellent multi-tasker who takes pride in accuracy and delivering strong results Outstanding organisational and project management skills Creative flair and confidence with a positive attitude A keen eye for an opportunity, with a natural commercial curiosity Able to influence and drive change across multiple functions #J-18808-Ljbffr
Paid Social and Display Marketing Manager employer: Boden
Contact Detail:
Boden Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social and Display Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in paid social and display marketing, especially within the fashion industry. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the fashion marketing sector, particularly those who have experience with agencies. Attend industry events or join relevant online forums to build connections that could provide insights or even referrals for the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed paid media campaigns in the past. Highlight your ability to analyse performance metrics and adjust strategies accordingly, as this is crucial for the role.
✨Tip Number 4
Showcase your understanding of cross-functional collaboration by preparing examples of how you've worked with different teams, such as Brand, Product, and Customer teams, to achieve marketing goals. This will illustrate your ability to drive results through teamwork.
We think you need these skills to ace Paid Social and Display Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid social and display marketing, especially within the fashion or apparel sector. Use specific metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with Boden's goals. Mention your experience with agency management and your understanding of commercial performance.
Showcase Your Achievements: When detailing your work experience, focus on achievements that relate to the role. Include examples of successful campaigns you've managed, particularly those that drove incremental performance.
Research Boden: Familiarise yourself with Boden's brand values, target audience, and recent marketing initiatives. This knowledge will help you tailor your application and show your genuine interest in the company.
How to prepare for a job interview at Boden
✨Know Your Numbers
Be prepared to discuss key metrics related to paid social and display marketing. Understand how to measure the incremental impact of marketing activities and be ready to share examples from your past experience that demonstrate your ability to drive results.
✨Showcase Your Creativity
Since the role requires a creative flair, come equipped with ideas for innovative campaigns. Think about how you can leverage first-party data and collaborate with brand and product teams to enhance performance. Presenting fresh concepts will show your enthusiasm and strategic thinking.
✨Demonstrate Agency Management Skills
Highlight your experience in managing agencies effectively. Be ready to discuss how you've briefed agencies, reviewed media plans, and conducted performance reviews. This will showcase your ability to ensure that investments deliver the required results.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to adapt strategies based on performance insights. Prepare scenarios where you had to pivot your approach or pitch new opportunities to stakeholders, demonstrating your proactive mindset and commercial curiosity.
