At a Glance
- Tasks: Identify emerging trends and shape creative concepts for Boden's collections and campaigns.
- Company: Join Boden, a brand that blends British heritage with contemporary creativity.
- Benefits: Competitive salary, generous clothing allowance, 30% discount, and 25 days holiday.
- Other info: Work in a dynamic team, balancing office and remote work for flexibility.
- Why this job: Be a trendsetter and storyteller, influencing fashion and culture at Boden.
- Qualifications: Degree in fashion or equivalent experience, strong visual eye, and storytelling skills.
The predicted salary is between 50000 - 65000 £ per year.
We’re looking for a Senior Trend Forecaster to help define what's next for Boden. Reporting to the Head of Creative Concept, you’ll identify emerging fashion, lifestyle and cultural movements, turning insight into inspiring concepts, stories and creative worlds that influence collections, campaigns, content and customer experience. This is far more than a traditional trend forecasting role. You’ll explore fashion, culture, travel, design, media and consumer behaviour to uncover what’s next and help Boden interpret it in a way that’s uniquely its own. From cultural forecasts and seasonal concepts to brand storytelling and creative inspiration, you’ll shape ideas that influence the business years ahead.
Working closely with the wider Creative teams, and acting as a cultural antenna and ideas generator, you’ll help shape strategic narratives that keep the brand fresh, relevant and distinctive. We’re looking for someone with exceptional taste, strong cultural awareness and a talent for transforming insight into compelling creative direction. A natural storyteller and world-builder, you’ll blend global trends with Boden’s unique personality, creating ideas that combine British heritage, optimism, humour and creativity in ways that feel both contemporary and unmistakably Boden.
Location: 3 days in our North Acton office, 2 days working from home. Please include your up-to-date portfolio when applying.
What You Will Do:
- Support the development of seasonal concepts and overarching brand narratives
- Research cultural, artistic and fashion references to inform creative direction
- Build mood boards, visual research decks and presentation materials
- Translate trends and insights into clear, visually compelling outputs
- Help apply seasonal concepts across campaigns, content and retail touchpoints
- Ensure consistency across all brand outputs and executions
- Conduct research into cultural, consumer and fashion trends
- Analyse catwalks, competitors and wider cultural signals to identify emerging trends
- Translate global trends into direction that aligns with the brand
- Maintain organised archives of visual research and past campaigns
- Support timelines and presentation development for stakeholders
What We Are Looking For:
- Degree-level qualification in a fashion-related discipline (or equivalent experience)
- Proven experience shaping trends or creative direction within a fashion or cultural environment
- Strong visual eye and instinct for premium brand positioning
- Confident using Adobe Creative Suite and presentation tools
- Deep interest in fashion, art, photography and culture
- A natural storyteller with the ability to translate ideas into clear narratives
What We Offer:
- Competitive salary & targeted annual bonus scheme.
- Generous Boden clothing allowance!
- 30% discount on all current clothing ranges.
- 25 days Holiday annually, plus
StudySmarter Expert Advice🤫
We think this is how you could land Senior Trend Forecaster in London
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like Boden!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including Boden.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for Boden.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at Boden!
We think you need these skills to ace Senior Trend Forecaster in London
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at Boden.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to Boden!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at Boden. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at Boden
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
