At a Glance
- Tasks: Lead a creative team to craft compelling copy that embodies Boden's unique tone.
- Company: Boden, a stylish and inclusive fashion brand with a fun culture.
- Benefits: Competitive salary, generous clothing allowance, 30% discount, and 25 days holiday.
- Other info: Flexible work environment with opportunities for personal and professional growth.
- Why this job: Shape the voice of a beloved brand while inspiring a talented team.
- Qualifications: Strong writing/editing experience, leadership skills, and a flair for creativity.
The predicted salary is between 45000 - 55000 £ per year.
Stylish, grounded, uplifting - these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn't be where we are today. We curate a world of beauty that's ethical, inclusive - and importantly - good fun. We inspire you to live your best life. We are Boden.
The Copywriter Lead is the day to day guardian of the BAU brand TOV, steering the team in delivering our irreverent British tone - making sure everything we say (whether online, in-boxes, or through the letterbox) sounds unmistakably Boden. This role is hands on and delivery driven, steering copy across campaigns, product and customer communications while juggling multiple timelines and priorities. You'll lead by example - writing, editing and shaping copy that is both compelling and commercially effective.
Location: 3 days per week at our North Acton office, 2 days from home.
What You Will Do
- Bringing our unique Boden tone of voice to life across every channel - from website to emails to catalogues and social.
- Leading and nurturing our talented team of copywriters - championing their ideas, sharpening their skills, and helping them flourish. Encourage a culture of bravery and outside the box thinking alongside technical excellence and efficiency.
- Acting as the daily custodian of quality, consistency and brand brilliance. Ensure accuracy in sub-editing across all content.
- Collaborating with brand content team, head of words (campaign), graphics, product and marketing teams.
- Ensuring every headline, PLP description and campaign line not only makes our customers feel 'seen' but also drives engagement and sales. Full of British spirit and impossible to ignore.
- Working hand-in-hand with marketing and e-commerce to make sure creativity and commerce live happily ever after.
What We Are Looking For
- Writing and Editing - Strong experience writing and editing copy – ideally within fashion or lifestyle brands (journalistic/editorial background very welcome) and can understand the importance of tone of voice.
- Leadership - You've guided, mentored or managed junior talent before – and you know how to get the best from creative minds without dimming their shine.
- Conceptual Thinking - You've always got a "bag of ideas" at the ready and can spin a brilliant campaign concept from a single spark.
- Versatility - You're nimble, quick-thinking and comfortable juggling digital and print at a dynamic pace.
- Cultural Awareness - You've got your finger firmly on the pulse of fashion, trends-at-large and the competitive landscape – and you know how to make a brand stand out in it.
What We Offer
- Competitive salary & targeted annual bonus scheme
- Generous Boden clothing allowance
- 30% discount on all current clothing ranges
- 25 days holiday annual, plus Bank Holidays
- Online portal with an array of discounts on retail & entertainment
- Virtual GP Service for you and your household
- Free onsite parking and subsidised café
We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
Copywriter Lead in London employer: Boden
At Boden, we pride ourselves on fostering a vibrant and inclusive work culture that champions creativity and collaboration. As a Copywriter Lead, you'll not only have the opportunity to shape our distinctive British tone of voice but also lead a talented team in a supportive environment that encourages personal growth and innovative thinking. With competitive benefits, including a generous clothing allowance and flexible working arrangements, Boden is an excellent employer for those seeking a meaningful and rewarding career in the fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter Lead in London
✨Tip Number 1
Get to know Boden's vibe! Dive into their website and social media to really understand their tone of voice. This will help you tailor your approach when you reach out or network with current employees.
✨Tip Number 2
Network like a pro! Connect with people in the industry on LinkedIn, especially those who work at Boden. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 3
Show off your creativity! When you get the chance to chat with someone from Boden, be ready to share some fresh ideas or concepts that align with their brand. It’ll show you’re not just another applicant.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Boden family.
We think you need these skills to ace Copywriter Lead in London
Some tips for your application 🫡
Show Off Your Style:When you're crafting your application, let your personality shine through! We want to see how you can embody Boden's unique tone of voice. Use your writing skills to create a compelling narrative that reflects our stylish and uplifting brand.
Tailor Your Experience:Make sure to highlight your relevant experience in fashion or lifestyle brands. We’re looking for someone who understands the importance of tone of voice, so share examples of your writing and editing work that align with our values.
Be a Team Player:In your application, emphasise your leadership skills and how you've nurtured talent in the past. We love collaboration, so mention any experiences where you've guided others while keeping the creative spark alive!
Keep It Engaging:Remember, we want to be inspired by your ideas! Share your conceptual thinking and how you can bring fresh campaigns to life. Make sure your application is as engaging as the copy you’d write for us – we’re excited to see what you’ve got!
How to prepare for a job interview at Boden
✨Know Your Boden
Before the interview, dive deep into Boden's brand values and tone of voice. Familiarise yourself with their style and how they communicate across different channels. This will help you demonstrate your understanding of what makes Boden unique and how you can contribute to their mission.
✨Showcase Your Copy Skills
Prepare a portfolio that highlights your best writing samples, especially those that reflect a strong tone of voice. Be ready to discuss your thought process behind each piece and how it aligns with Boden's irreverent British spirit. This is your chance to shine!
✨Lead with Confidence
As a potential leader, be prepared to share your experiences in guiding and mentoring other writers. Think of specific examples where you've helped team members grow or brought out their creativity. This will show that you can nurture talent while maintaining high standards.
✨Be Ready to Brainstorm
Expect to engage in some conceptual thinking during the interview. Have a few campaign ideas or concepts ready to share that align with Boden's ethos. This will not only showcase your creativity but also your ability to think on your feet and contribute to the team right away.
