At a Glance
- Tasks: Lead the Mini Boden art direction team to create fun, engaging campaigns for kids' fashion.
- Company: Boden is a stylish, ethical brand that values collaboration and creativity.
- Benefits: Enjoy flexible working with 3 days in the office and 2 days from home.
- Other info: Stay creatively curious and connect with inspiring talent in the industry.
- Why this job: Join a vibrant team and shape playful narratives that inspire families and kids alike.
- Qualifications: Strong experience as an Art Director with a background in children's fashion and team management.
The predicted salary is between 36000 - 60000 £ per year.
Stylish, grounded, uplifting - these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn't be where we are today. We curate a world of beauty that's ethical, inclusive - and importantly - good fun. We inspire you to live your best life. We are Boden.
Overview
The Lead Art Director - Mini Boden will lead and guide the Mini Boden art direction team to deliver the Boden creative vision in line with the brand content strategy. You will concept and execute the creative behind seasonal campaigns across multi-channel activation, and support the ACD, Head of Graphics, Head of Brand and Marketing Director.
Location: 3 days per week based at our North Acton Office & 2 days Home Working.
What You Will Do
- Balance multiple shoots each month staying organised, flexible, and focused on delivering consistently high-quality creative while managing a team.
- Own the creative from start to finish developing concepts, writing shoot briefs, art directing (on set or remotely), and making sure the final assets feel fun, fresh, and on-brand.
- Turn seasonal design stories into strong visual narratives that reflect Mini Boden's playful, colourful spirit and ensuring they work seamlessly across all platforms.
- Create original 360° campaign ideas that connect across print, digital, social, and more-tailored to our audience of parents and style-loving kids.
- Collaborate closely with Shoot Production and Project Management to keep everything running smoothly, from prep through to post.
- Always be on the lookout for inspiring new creative talent and collaborators who align with Mini Boden.
- Keep the customer at the heart of everything; create content that delights, engages, and stands out.
- Contribute to mood boards, shoot decks, and prep docs that clearly bring creative ideas to life.
- Stay creatively curious-keep up with what's new in kidswear, lifestyle, and visual culture.
- Navigate the internal sign-off process confidently guiding stakeholders and bringing them along on the creative journey.
What We Are Looking For
- Strong experience as an Art Director.
- A strong background in shoots and track record of producing standout, multi-channel content for other Children's fashion brands.
- Strong understanding of Adobe Creative Suite CC2019, Photoshop and InDesign and Capture One.
- Experience of team ownership and management.
- Great list of contacts within the industry.
- Excellent planning and organisational skills with a sense of priority for deadlines and attention to detail.
- Strong communication skills and ability to positively express opinions and influence.
Lead Art Director - Childrenswear in London employer: Boden
At Boden, we pride ourselves on fostering a vibrant and inclusive work culture that champions creativity and collaboration. As a Lead Art Director in our North Acton office, you will not only lead a talented team but also enjoy the flexibility of hybrid working, allowing for a perfect balance between professional growth and personal life. With a commitment to ethical practices and a focus on employee development, Boden offers a unique opportunity to create impactful, joyful content while being part of a supportive community that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Art Director - Childrenswear in London
✨Tip Number 1
Familiarise yourself with Mini Boden's brand identity and values. Understanding their stylish, grounded, and uplifting ethos will help you align your creative vision with theirs during interviews and discussions.
✨Tip Number 2
Showcase your experience in children's fashion by preparing a portfolio that highlights standout multi-channel campaigns you've worked on. Be ready to discuss the creative process behind each project and how it aligns with Mini Boden's playful spirit.
✨Tip Number 3
Network within the children's fashion industry to build connections with potential collaborators. Having a strong list of contacts can demonstrate your industry presence and ability to bring fresh talent to Mini Boden.
✨Tip Number 4
Stay updated on the latest trends in kidswear and visual culture. Being able to discuss current inspirations and how they can be integrated into Mini Boden's campaigns will show your creative curiosity and relevance in the field.
We think you need these skills to ace Lead Art Director - Childrenswear in London
Some tips for your application 🫡
Understand the Brand:Familiarise yourself with Boden's values and aesthetic. Reflect on how your personal style and creative vision align with their mission of being stylish, grounded, and uplifting.
Showcase Relevant Experience:Highlight your experience as an Art Director, particularly in children's fashion. Include specific examples of successful campaigns you've led, focusing on multi-channel content that resonates with parents and children.
Demonstrate Creative Process:In your application, outline your creative process from concept to execution. Discuss how you manage shoots, collaborate with teams, and ensure that the final assets are fun, fresh, and on-brand.
Tailor Your Portfolio:Curate a portfolio that showcases your best work relevant to the role. Include projects that highlight your ability to create engaging visual narratives and your proficiency in Adobe Creative Suite.
How to prepare for a job interview at Boden
✨Showcase Your Creative Vision
As a Lead Art Director, it's crucial to demonstrate your unique creative vision during the interview. Prepare a portfolio that highlights your best work, especially projects related to children's fashion. Be ready to discuss your thought process behind each piece and how it aligns with the playful spirit of Mini Boden.
✨Emphasise Team Collaboration
Boden values collaboration, so be sure to highlight your experience in leading and managing teams. Share specific examples of how you've successfully guided a team through a project, ensuring everyone contributed to the creative process while maintaining a fun and inclusive atmosphere.
✨Discuss Multi-Channel Campaigns
Prepare to talk about your experience with multi-channel campaigns. Discuss how you've created cohesive narratives across different platforms, such as print, digital, and social media. This will show your understanding of the brand's content strategy and your ability to engage their target audience effectively.
✨Stay Current with Trends
Boden is looking for someone who is creatively curious and up-to-date with trends in kidswear and visual culture. During the interview, mention any recent trends or inspirations you've encountered and how they could influence your work at Mini Boden. This shows your passion for the industry and your commitment to keeping the brand fresh and relevant.
