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- Tasks: Support the Global PR & Influencer team in building a vibrant community of Boden ambassadors.
- Company: Join Boden, a stylish and inclusive brand that values collaboration and fun.
- Benefits: Flexible working with 3-4 days in the office and 1-2 days WFH.
- Why this job: Be part of a creative team driving brand awareness through exciting influencer partnerships.
- Qualifications: Passion for fashion and strong communication skills are essential.
- Other info: Dynamic role with opportunities to grow in a fast-paced environment.
The predicted salary is between 30000 - 42000 £ per year.
Stylish, grounded, uplifting - these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn't be where we are today. We curate a world of beauty that's ethical, inclusive - and importantly - good fun. We inspire you to live your best life. We are Boden.
Location: 3-4 days per week at our North Acton office & 1-2 days WFH
The Global PR & Influencer team's responsibility is to build, maintain and grow a global community of Boden ambassadors through the gifting programme, VIP activity, paid influencer partnerships, events and earned press coverage. The Assistant will facilitate product requests for paid partners and agencies in a friendly and timely manner, assist in talent and influencer research for Boden in key markets and most notably will be integral to the growth and day-to-day running of the gifting programme. This will range from talent selection to lookbook curation, outreach, overseeing order fulfilment, follow up and reporting.
What You Will Do
- Research and identify new and relevant influencers at micro, mid and macro levels in key markets.
- Develop and nurture relationships with influencer contacts in the UK and US in order to build the Boden community, building brand love and driving brand awareness via a robust gifting programme.
- Align with the seasonal product marketing calendar, curate assets and ensure timely comms to media and influencers.
- Assist the team in the creation of influencer briefs.
- Competently manage all product send-outs to influencers, media and agencies from the warehouses, ensuring all parties and trackers are updated.
- Support global agencies where required, providing assets, supporting events and managing timely product send-outs.
- Co-manage and maintain the global influencer database and ensure new talent data is updated regularly.
- Ensure coverage is monitored and clipped in a timely manner for internal reporting purposes.
- Monitor competitor activity and share relevant findings with the wider team.
- Track and report on key influencer results metrics and collate into weekly and monthly global coverage highlights report, for further analysis by the wider PR team.
- Work closely with organic and paid social teams to schedule and coordinate influencer content and usage.
- Contribute to creative concepting sessions for briefs, events and creative mailers.
What We Are Looking For
- Interest and knowledge of global talent, specifically within the USA.
- Comfortable working in a fast-paced, cross-functional open office environment.
- Passion and interest in fashion, the arts, food, music and the PR/ influencer landscape.
- Strong written and verbal communication skills.
- A self-starter, proactive in approach.
- Excellent people skills with a positive attitude.
- Flexible in approach and strong team working ethic.
- Reactive and nimble to change.
Global PR & Influencer Assistant employer: Boden
Contact Detail:
Boden Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global PR & Influencer Assistant
✨Tip Number 1
Get to know the company culture! Before your interview, dive into Boden's values and vibe. Show us how you fit in with our stylish, grounded, and uplifting ethos. A little research goes a long way!
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role in the Global PR & Influencer team. We love seeing candidates who are genuinely interested!
✨Tip Number 3
Be ready to showcase your creativity! Think of some fresh ideas for influencer partnerships or gifting strategies that align with our brand. We want to see your passion for fashion and how you can contribute to our community.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you're serious about joining the Boden family. Don’t miss out!
We think you need these skills to ace Global PR & Influencer Assistant
Some tips for your application 🫡
Show Your Passion for PR: When you're writing your application, let your enthusiasm for PR and influencer marketing shine through. Share any relevant experiences or projects that highlight your interest in the field, especially if they relate to fashion or lifestyle brands like Boden.
Tailor Your Application: Make sure to customise your CV and cover letter for the Global PR & Influencer Assistant role. Highlight your skills and experiences that align with the job description, particularly your ability to manage relationships and coordinate product send-outs.
Be Personable and Friendly: Since this role involves building relationships with influencers and media, your written application should reflect your friendly and approachable personality. Use a conversational tone and don’t be afraid to let your character come through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Boden team!
How to prepare for a job interview at Boden
✨Know Your Influencers
Before the interview, dive deep into the world of influencers relevant to Boden. Research micro, mid, and macro influencers in the UK and US markets. Be ready to discuss your findings and how you would approach building relationships with them.
✨Show Your Passion for PR
Make sure to express your enthusiasm for the PR and influencer landscape. Share examples of campaigns or influencers that inspire you, and explain why. This will show your genuine interest and help you connect with the team.
✨Be Ready to Discuss Trends
Stay updated on current trends in fashion, arts, and social media. Bring insights about competitor activities and how they might impact Boden's strategy. This demonstrates your proactive nature and ability to think critically.
✨Highlight Your Team Spirit
Boden values collaboration, so be prepared to share experiences where you've worked effectively in a team. Discuss how you handle feedback and adapt to changes, showcasing your flexibility and positive attitude.