At a Glance
- Tasks: Lead a creative team to craft compelling copy that embodies Boden's unique tone.
- Company: Boden, a stylish and inclusive fashion brand with a fun culture.
- Benefits: Competitive salary, generous clothing allowance, 25 days holiday, and discounts.
- Other info: Join a dynamic team and enjoy excellent career growth opportunities.
- Why this job: Shape the voice of a beloved brand while inspiring creativity in others.
- Qualifications: Strong writing/editing experience, leadership skills, and a flair for conceptual thinking.
The predicted salary is between 45000 - 55000 £ per year.
Stylish, grounded, uplifting - these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn't be where we are today. We curate a world of beauty that's ethical, inclusive - and importantly - good fun. We inspire you to live your best life. We are Boden.
The Copywriter Lead is the day to day guardian of the BAU brand TOV, steering the team in delivering our irreverent British tone - making sure everything we say (whether online, in-boxes, or through the letterbox) sounds unmistakably Boden. This role is hands on and delivery driven, steering copy across campaigns, product and customer communications while juggling multiple timelines and priorities. You'll lead by example - writing, editing and shaping copy that is both compelling and commercially effective.
Location: 3 days per week at our North Acton office, 2 days from home.
What You Will Do
- Bringing our unique Boden tone of voice to life across every channel - from website to emails to catalogues and social.
- Leading and nurturing our talented team of copywriters - championing their ideas, sharpening their skills, and helping them flourish. Encourage a culture of bravery and outside the box thinking alongside technical excellence and efficiency.
- Acting as the daily custodian of quality, consistency and brand brilliance. Ensure accuracy in sub-editing across all content.
- Collaborating with brand content team, head of words (campaign), graphics, product and marketing teams.
- Ensuring every headline, PLP description and campaign line not only makes our customers feel 'seen' but also drives engagement and sales. Full of British spirit and impossible to ignore.
- Working hand-in-hand with marketing and e-commerce to make sure creativity and commerce live happily ever after.
What We Are Looking For
- Writing and Editing: Strong experience writing and editing copy – ideally within fashion or lifestyle brands (journalistic/editorial background very welcome) and can understand the importance of tone of voice.
- Leadership: You've guided, mentored or managed junior talent before – and you know how to get the best from creative minds without dimming their shine.
- Conceptual Thinking: You've always got a "bag of ideas" at the ready and can spin a brilliant campaign concept from a single spark.
- Versatility: You're nimble, quick-thinking and comfortable juggling digital and print at a dynamic pace.
- Cultural Awareness: You've got your finger firmly on the pulse of fashion, trends-at-large and the competitive landscape – and you know how to make a brand stand out in it.
What We Offer
- Competitive salary & targeted annual bonus scheme
- Generous Boden clothing allowance
- 30% discount on all current clothing ranges
- 25 days holiday annual, plus Bank Holidays
- Online portal with an array of discounts on retail & entertainment
- Virtual GP Service for you and your household
- Free onsite parking and subsidised café
We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
Copywriter Lead employer: Boden
At Boden, we pride ourselves on fostering a vibrant and inclusive work culture that champions creativity and collaboration. As a Copywriter Lead, you'll not only have the opportunity to shape our distinctive British tone of voice but also lead a talented team in a supportive environment that encourages personal and professional growth. With competitive benefits, including a generous clothing allowance and flexible working arrangements, Boden is an excellent employer for those seeking a meaningful and rewarding career in the fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter Lead
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at Boden or similar brands. A friendly chat can open doors and give you insights that might just help you land that interview.
✨Tip Number 2
Show off your personality! When you get the chance to meet with the team, let your unique style shine through. Boden loves creativity and individuality, so don’t be afraid to bring your own flair to the conversation.
✨Tip Number 3
Prepare for the interview by diving deep into Boden’s tone of voice. Familiarise yourself with their campaigns and copy. Being able to discuss how you can contribute to their brand voice will definitely impress the hiring team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Boden family and ready to embrace our values.
We think you need these skills to ace Copywriter Lead
Some tips for your application 🫡
Show Off Your Style:When you're crafting your application, let your unique voice shine through! We want to see how you can embody Boden's stylish and uplifting tone. Don't be afraid to inject a bit of personality into your writing – after all, we’re looking for someone who can bring our brand to life!
Tailor Your Experience:Make sure to highlight your relevant experience in writing and editing, especially if you've worked in fashion or lifestyle brands. We love seeing how your background aligns with our needs, so don’t hold back on showcasing your skills and achievements that fit the role!
Be a Team Player:Since collaboration is key at Boden, share examples of how you've successfully led or nurtured a team in your application. We want to know how you’ve helped others shine while also delivering top-notch copy – it’s all about lifting each other up!
Keep It Engaging:Your application should be as compelling as the copy you’ll create for us! Make sure to keep it engaging and concise, showing us your ability to juggle multiple ideas and concepts. And remember, applying through our website is the best way to get your foot in the door!
How to prepare for a job interview at Boden
✨Know Your Boden
Before the interview, dive deep into Boden's brand values and tone of voice. Familiarise yourself with their style and how they communicate across different channels. This will help you demonstrate your understanding of what makes Boden unique and how you can contribute to that.
✨Showcase Your Copy Skills
Prepare a portfolio that highlights your best copywriting work, especially in fashion or lifestyle contexts. Be ready to discuss specific projects where you’ve successfully captured a brand’s tone of voice and how your writing drove engagement or sales.
✨Lead with Confidence
Since this role involves leading a team, think about examples from your past where you've mentored or guided others. Be prepared to share how you foster creativity while maintaining quality and consistency in the work produced.
✨Be Ready to Brainstorm
Come equipped with a few campaign ideas or concepts that align with Boden's ethos. This shows your conceptual thinking skills and your ability to generate fresh ideas that resonate with their audience. Don’t be afraid to think outside the box!
