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- Tasks: Lead marketing strategies and create engaging campaigns for our premium Italian restaurants.
- Company: Bocconcino Restaurants, known for authentic Italian culinary experiences.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Work on exciting projects and collaborate with top chefs and industry professionals.
- Why this job: Join a passionate team and elevate our brand in the vibrant restaurant scene.
- Qualifications: Proven senior marketing experience in luxury dining and strong leadership skills.
The predicted salary is between 50000 - 60000 £ per year.
Bocconcino Restaurants are distinguished Italian restaurants dedicated to delivering authentic culinary experiences. Our mission is to provide exceptional service and high-quality dishes that celebrate Italian culture and cuisine.
We are seeking an experienced Head of Marketing to join our team at Bocconcino Restaurant Group in the heart of the city (Mayfair/Soho/Strand). This pivotal role will drive our marketing strategies, enhance brand visibility, and engage our customers through innovative campaigns that align with our mission of delivering exceptional dining experiences, manage outsourced marketing agencies.
Responsibilities- Develop and deliver the overall marketing strategy across Bocconcino Mayfair, Bocconcino Soho, and Osteria by Bocconcino.
- Manage the marketing budget, ensuring spend is optimised and aligned with commercial objectives.
- Manage a small in-house marketing team, setting clear priorities, goals, and accountability.
- Plan and execute integrated omnichannel campaigns for seasonal events, brunches, buffets, Christmas, and New Year’s Eve.
- Oversee restaurant launches, media dinners, and VIP events in collaboration with PR agencies and partners.
- Manage paid media campaigns across Google and Meta to maximise conversions.
- Build and manage strategic partnerships and sponsorships with aligned brands and festivals.
- Manage all digital marketing activity, including SEO, PPC, email and website content.
- Deliver targeted and effective email marketing campaigns, including segmentation, automation, and performance tracking.
- Manage and optimise Bocconcino’s presence on third‑party platforms (e.g., booking sites, directories, event listings).
- Maintain relationships with PR partners to secure coverage, reviews, and award recognition.
- Track and report on key KPIs, campaign ROI, and commercial impact of marketing activity.
- Ensure brand consistency across all campaigns, materials, and guest communications.
- Work closely with directors, chefs, and operations teams to align marketing activity with business priorities.
- Stay informed on industry trends, competitor activity, and emerging opportunities for growth.
- Proven experience in a senior marketing role, within premium/luxury restaurant environment.
- Marketing degree.
- Strong leadership skills with a track record of managing successful teams.
- Excellent analytical abilities with experience in market analysis and campaign performance evaluation.
- Proficiency in digital marketing tools such as Google Ads, SEO, and social media platforms.
- Exceptional communication skills, both written and verbal.
- Familiarity with design software like Adobe Photoshop is a plus.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
Head of Marketing employer: Bocconcino Restaurant
Contact Detail:
Bocconcino Restaurant Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Attend industry events, connect with fellow marketers, and don’t be shy about reaching out to people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and results. This is your chance to demonstrate how you can drive brand visibility and engage customers, just like we do at Bocconcino.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can enhance their brand and align with their mission of delivering exceptional dining experiences. We love seeing candidates who are genuinely interested!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to the Bocconcino experience.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Show Your Passion for Italian Cuisine: When you're writing your application, let your love for Italian food and culture shine through. We want to see how you can connect our marketing strategies with the authentic experiences we offer at Bocconcino Restaurants.
Highlight Your Leadership Experience: Make sure to showcase your previous experience managing teams and driving successful marketing campaigns. We’re looking for someone who can lead our in-house team effectively, so share examples of how you've done this in the past.
Be Data-Driven: We love numbers! Include specific metrics or KPIs from your past campaigns to demonstrate your analytical skills. This will show us that you can optimise our marketing budget and deliver results that align with our commercial objectives.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity at Bocconcino Restaurants.
How to prepare for a job interview at Bocconcino Restaurant
✨Know Your Marketing Strategies
Before the interview, brush up on the latest marketing strategies, especially those relevant to the restaurant industry. Be ready to discuss how you would develop and deliver a marketing strategy for Bocconcino Restaurants, showcasing your understanding of their brand and mission.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership experience, particularly in managing teams within a premium or luxury environment. Discuss how you've set clear priorities and goals for your team, and be ready to explain how you would manage the in-house marketing team at Bocconcino.
✨Demonstrate Analytical Prowess
Be prepared to talk about your analytical abilities and how you've used data to evaluate campaign performance. Bring specific examples of KPIs you've tracked and how you've optimised marketing budgets to align with commercial objectives.
✨Familiarise Yourself with Digital Tools
Since digital marketing is key for this role, ensure you're well-versed in tools like Google Ads, SEO, and social media platforms. You might even want to mention any experience with design software like Adobe Photoshop, as it could give you an edge in managing campaigns effectively.