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- Tasks: Lead innovative marketing strategies for our premium Italian restaurants and engage customers creatively.
- Company: Bocconcino Restaurants, known for authentic Italian culinary experiences in vibrant city locations.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Exciting role with opportunities to collaborate with chefs and industry partners.
- Why this job: Join a passionate team and make a real impact on our brand's visibility and customer engagement.
- Qualifications: Proven senior marketing experience in luxury dining and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
Bocconcino Restaurants are distinguished Italian restaurants dedicated to delivering authentic culinary experiences. Our mission is to provide exceptional service and high-quality dishes that celebrate Italian culture and cuisine.
We are seeking an experienced Head of Marketing to join our team at Bocconcino Restaurant Group in the heart of the city (Mayfair/Soho/Strand). This pivotal role will drive our marketing strategies, enhance brand visibility, and engage our customers through innovative campaigns that align with our mission of delivering exceptional dining experiences, manage outsourced marketing agencies.
Responsibilities- Develop and deliver the overall marketing strategy across Bocconcino Mayfair, Bocconcino Soho, and Osteria by Bocconcino.
- Manage the marketing budget, ensuring spend is optimised and aligned with commercial objectives.
- Manage a small in-house marketing team, setting clear priorities, goals, and accountability.
- Plan and execute integrated omnichannel campaigns for seasonal events, brunches, buffets, Christmas, and New Year’s Eve.
- Oversee restaurant launches, media dinners, and VIP events in collaboration with PR agencies and partners.
- Manage paid media campaigns across Google and Meta to maximise conversions.
- Build and manage strategic partnerships and sponsorships with aligned brands and festivals.
- Manage all digital marketing activity, including SEO, PPC, email and website content.
- Deliver targeted and effective email marketing campaigns, including segmentation, automation, and performance tracking.
- Manage and optimise Bocconcino’s presence on third-party platforms (e.g., booking sites, directories, event listings).
- Maintain relationships with PR partners to secure coverage, reviews, and award recognition.
- Track and report on key KPIs, campaign ROI, and commercial impact of marketing activity.
- Ensure brand consistency across all campaigns, materials, and guest communications.
- Work closely with directors, chefs, and operations teams to align marketing activity with business priorities.
- Stay informed on industry trends, competitor activity, and emerging opportunities for growth.
- Proven experience in a senior marketing role, within premium/luxury restaurant environment.
- Marketing degree.
- Strong leadership skills with a track record of managing successful teams.
- Excellent analytical abilities with experience in market analysis and campaign performance evaluation.
- Proficiency in digital marketing tools such as Google Ads, SEO, and social media platforms.
- Exceptional communication skills, both written and verbal.
- Familiarity with design software like Adobe Photoshop is a plus.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
Head of Marketing employer: Bocconcino Restaurant
Contact Detail:
Bocconcino Restaurant Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Attend industry events, connect with fellow marketers, and don’t be shy about reaching out to people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those that drove results. This will give potential employers a taste of what you can bring to the table at Bocconcino.
✨Tip Number 3
Prepare for interviews by researching Bocconcino’s brand and its competitors. Come armed with ideas on how you could enhance their marketing strategy and engage customers. This shows you’re genuinely interested and ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the Bocconcino family directly.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Show Your Passion for Italian Cuisine: When writing your application, let your love for Italian culture and cuisine shine through. We want to see how your passion aligns with our mission at Bocconcino Restaurants, so don’t hold back!
Highlight Your Marketing Experience: Make sure to detail your previous marketing roles, especially in premium or luxury environments. We’re looking for someone who can demonstrate their expertise in driving successful campaigns, so share those standout achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so use bullet points where possible to make your skills and experiences pop. Remember, we want to see your best self without wading through fluff!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Bocconcino Restaurants.
How to prepare for a job interview at Bocconcino Restaurant
✨Know Your Audience
Before the interview, research Bocconcino Restaurants thoroughly. Understand their brand values, target audience, and recent marketing campaigns. This will help you tailor your responses and demonstrate that you're genuinely interested in their mission of delivering exceptional dining experiences.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll need to manage a team effectively. Prepare examples of how you've successfully led teams in the past, set clear goals, and achieved results. Be ready to discuss your leadership style and how you motivate your team to excel.
✨Be Data-Driven
Bocconcino is looking for someone with strong analytical abilities. Come prepared with specific examples of how you've used data to inform marketing strategies, optimise budgets, and measure campaign success. Highlight any tools or software you've used to track KPIs and ROI.
✨Prepare for Creative Campaign Discussions
Think about innovative marketing campaigns you've executed in the past, especially in the restaurant or luxury sector. Be ready to discuss your creative process, how you plan omnichannel campaigns, and how you engage customers through unique experiences. This will show that you can bring fresh ideas to Bocconcino.