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- Tasks: Lead innovative marketing strategies for our premium Italian restaurants and engage customers creatively.
- Company: Bocconcino Restaurants, known for authentic Italian culinary experiences in vibrant city locations.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Exciting role with opportunities to collaborate with chefs and industry partners.
- Why this job: Join a passionate team and make a real impact on our brand's visibility and customer engagement.
- Qualifications: Proven senior marketing experience in luxury dining and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
Bocconcino Restaurants are distinguished Italian restaurants dedicated to delivering authentic culinary experiences. Our mission is to provide exceptional service and high-quality dishes that celebrate Italian culture and cuisine.
We are seeking an experienced Head of Marketing to join our team at Bocconcino Restaurant Group in the heart of the city (Mayfair/Soho/Strand). This pivotal role will drive our marketing strategies, enhance brand visibility, and engage our customers through innovative campaigns that align with our mission of delivering exceptional dining experiences, manage outsourced marketing agencies.
Responsibilities- Develop and deliver the overall marketing strategy across Bocconcino Mayfair, Bocconcino Soho, and Osteria by Bocconcino.
- Manage the marketing budget, ensuring spend is optimised and aligned with commercial objectives.
- Manage a small in-house marketing team, setting clear priorities, goals, and accountability.
- Plan and execute integrated omnichannel campaigns for seasonal events, brunches, buffets, Christmas, and New Year’s Eve.
- Oversee restaurant launches, media dinners, and VIP events in collaboration with PR agencies and partners.
- Manage paid media campaigns across Google and Meta to maximise conversions.
- Build and manage strategic partnerships and sponsorships with aligned brands and festivals.
- Manage all digital marketing activity, including SEO, PPC, email and website content.
- Deliver targeted and effective email marketing campaigns, including segmentation, automation, and performance tracking.
- Manage and optimise Bocconcino’s presence on third‑party platforms (e.g., booking sites, directories, event listings).
- Maintain relationships with PR partners to secure coverage, reviews, and award recognition.
- Track and report on key KPIs, campaign ROI, and commercial impact of marketing activity.
- Ensure brand consistency across all campaigns, materials, and guest communications.
- Work closely with directors, chefs, and operations teams to align marketing activity with business priorities.
- Stay informed on industry trends, competitor activity, and emerging opportunities for growth.
- Proven experience in a senior marketing role, within premium/luxury restaurant environment.
- Marketing degree.
- Strong leadership skills with a track record of managing successful teams.
- Excellent analytical abilities with experience in market analysis and campaign performance evaluation.
- Proficiency in digital marketing tools such as Google Ads, SEO, and social media platforms.
- Exceptional communication skills, both written and verbal.
- Familiarity with design software like Adobe Photoshop is a plus.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
Head of Marketing in England employer: Bocconcino Restaurant
Contact Detail:
Bocconcino Restaurant Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in England
✨Tip Number 1
Network like a pro! Attend industry events, connect with fellow marketers, and don’t be shy about reaching out to people on LinkedIn. Building relationships can open doors that job applications alone can't.
✨Tip Number 2
Show off your skills! Create a personal marketing project or campaign that showcases your creativity and strategic thinking. This could be a mock campaign for Bocconcino or a social media strategy for a fictional restaurant. It’s a great way to demonstrate your expertise.
✨Tip Number 3
Prepare for interviews by researching Bocconcino's brand and its competitors. Come armed with ideas on how you can enhance their marketing strategies. This shows you're genuinely interested and ready to hit the ground running!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the team at Bocconcino directly.
We think you need these skills to ace Head of Marketing in England
Some tips for your application 🫡
Show Your Passion for Italian Cuisine: When writing your application, let your love for Italian culture and cuisine shine through. We want to see how your passion aligns with our mission at Bocconcino Restaurants, so don’t hold back!
Highlight Your Marketing Experience: Make sure to detail your previous marketing roles, especially in premium or luxury environments. We’re looking for someone who can demonstrate their expertise in driving successful campaigns, so share those achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so use bullet points where necessary to make your skills and experiences stand out. Remember, less is often more!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Bocconcino Restaurants!
How to prepare for a job interview at Bocconcino Restaurant
✨Know Your Audience
Before the interview, research Bocconcino Restaurants thoroughly. Understand their brand values, target audience, and recent marketing campaigns. This will help you tailor your responses and demonstrate your genuine interest in their mission of delivering exceptional dining experiences.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll need to manage a team effectively. Prepare examples of how you've successfully led teams in the past, set clear goals, and achieved results. Highlight your ability to inspire and motivate others, as this is crucial for the role.
✨Be Data-Driven
Bocconcino is looking for someone with strong analytical abilities. Be ready to discuss specific metrics from previous campaigns you've managed. Talk about how you tracked KPIs, evaluated campaign performance, and made data-driven decisions to optimise marketing strategies.
✨Prepare for Creative Campaign Ideas
Think about innovative marketing campaigns that could align with Bocconcino's brand. Whether it's seasonal events or partnerships, come prepared with fresh ideas that showcase your creativity and understanding of the restaurant industry. This will set you apart as a candidate who can drive brand visibility.