At a Glance
- Tasks: Lead and optimise global performance marketing campaigns across major platforms.
- Company: Join Bob W, a unique travel brand blending comfort and local flair.
- Benefits: Enjoy unlimited holiday, employee stock options, and discounts at Bob W locations.
- Other info: Be part of a diverse team in a dynamic work environment.
- Why this job: Make a real impact in a high-autonomy role with a focus on growth.
- Qualifications: Experience in paid media, strong analytical skills, and strategic thinking required.
The predicted salary is between 60000 - 80000 £ per year.
About Bob W: I take the guesswork out of travel, blending the best of both worlds: hotel-grade consistency, local character, and a few surprises only locals would know. Every apartment is fully carbon offset and set up in Europe's most interesting neighbourhoods, so you feel at home—just with better coffee and smarter tech. I'm building a new kind of stay: five-star comfort, local flair, and always a step ahead on sustainability.
The Role: As a Senior Performance Marketing Manager at Bob W, you'll own and scale our global performance marketing engine. This is a high-impact role where strategy meets execution: you'll drive growth across key paid channels, turn complex data into clear decisions, and position performance marketing as a core growth driver for the business. With strong autonomy and senior-level ownership, you'll shape how Bob W acquires demand, allocates budget, and measures success across markets.
Please note that visa sponsorship or relocation support is not offered for this role.
In This Role, You Will:
- Plan, execute, and optimise performance marketing campaigns across Meta, Google Ads, LinkedIn, and search channels.
- Own paid media performance end-to-end, managing budgets to maximise ROI and ROAS.
- Use analytics tools (Excel, GA4, Optimyzr, and others) to track performance, revenue, and attribution.
- Turn data into clear insights and recommendations for senior stakeholders.
- Adapt strategies to different markets, audiences, and demand patterns.
- Lead performance marketing initiatives with a high level of independence and accountability.
- Collaborate closely with Brand, Revenue, Distribution, B2B Sales, and Product & Engineering teams.
- Build and evolve performance marketing roadmaps that support long-term growth.
- Continuously test, learn, and improve based on market and industry trends.
Our 5-star candidate:
- Has strong hands-on experience across paid social, search, and performance channels.
- Is highly analytical and confident working with Excel and other data platforms to guide decisions and prove impact.
- Combines strategic thinking with practical, results-focused execution.
- Has proven experience managing budgets and driving efficient growth while maximising ROI.
- Works autonomously, proactively identifying opportunities and solving problems.
- Communicates clearly with stakeholders at all levels, adapting messages to different audiences.
- Stays curious, adaptable, and up to date with digital marketing trends.
- Is results-driven, accountable, and motivated by measurable impact.
- Is fluent in English, with German fluency highly desirable.
We offer (some perks are subject to location):
- Employee stock option plan
- Unlimited holiday policy
- Free nights and generous discounts at Bob W locations
- Voluntary health insurance
- Access to the Oliva mental well-being platform
- Sports compensation
- Development and growth opportunities, including a discretionary learning & development budget
- Regular team events
- A smart, highly motivated team in a multicultural, diverse, and rewarding work environment
Please note that this position will be closed as soon as a sufficient number of qualified candidates are identified. We encourage interested applicants to submit their applications promptly.
We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Senior Performance Marketing Manager in London employer: Bob W.
At Bob W, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions sustainability and local character. As a Senior Performance Marketing Manager, you'll enjoy strong autonomy in a role that drives meaningful impact, alongside benefits like unlimited holiday, employee stock options, and a commitment to your professional growth through development opportunities. Join our diverse and motivated team, where your contributions will be valued and rewarded in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching Bob W and its unique approach to performance marketing. We want to see your passion for the brand and how you can contribute to its growth. Tailor your responses to show how your skills align with their goals.
✨Tip Number 3
Showcase your analytical skills! Be ready to discuss how you've used data to drive decisions in past roles. We love candidates who can turn numbers into actionable insights, so come armed with examples of your successes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who are eager to make an impact in performance marketing at Bob W.
We think you need these skills to ace Senior Performance Marketing Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for performance marketing shine through! We want to see how excited you are about driving growth and making an impact at Bob W.
Tailor Your Experience:Make sure to highlight your hands-on experience with paid social, search, and performance channels. We love seeing how your unique skills can contribute to our mission, so don’t hold back!
Be Data-Driven:Since this role is all about turning data into insights, share specific examples of how you've used analytics tools to drive decisions in your previous roles. Show us your analytical side!
Keep It Clear and Concise:We appreciate clarity! Make your application easy to read by keeping it concise and to the point. Remember, we’re looking for someone who can communicate effectively with stakeholders at all levels.
How to prepare for a job interview at Bob W.
✨Know Your Numbers
As a Senior Performance Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like ROI and ROAS, and be ready to discuss how you've maximised these in past roles. Bring specific examples of campaigns you've managed and the results they achieved.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to planning and executing performance marketing campaigns. Think about how you adapt strategies for different markets and audiences. Be ready to share a case study where your strategic thinking led to significant growth.
✨Familiarise Yourself with Tools
Since you'll be using tools like Excel, GA4, and Optimyzr, make sure you're comfortable discussing how you've used these in your previous roles. Highlight any unique insights or optimisations you've made using these tools to impress your interviewers.
✨Communicate Clearly
You'll be collaborating with various teams, so practice articulating your ideas clearly and concisely. Prepare to explain complex data insights in a way that stakeholders at all levels can understand. This will show your ability to bridge the gap between data and actionable strategy.
