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- Tasks: Own and scale digital channels, optimise conversion rates, and enhance guest relationships.
- Company: Fast-growing hospitality brand with a focus on innovation and collaboration.
- Benefits: Unlimited holiday, employee stock options, free nights, and health insurance.
- Other info: Join a diverse team and enjoy excellent growth opportunities in a rewarding workplace.
- Why this job: Drive impactful e-commerce strategies and make a real difference in a dynamic environment.
- Qualifications: Strong SEO experience, project management skills, and proficiency in web analytics.
The predicted salary is between 50000 - 65000 ÂŁ per year.
As our E-Commerce Manager, you’ll own and scale our direct digital channels—from the Bob W website to lifecycle marketing across email and messaging. You’ll play a key role in driving high‑intent traffic, optimising conversion rates, and building stronger guest relationships through data‑led, insight‑driven initiatives. Partnering closely with our Performance Marketing team, you will maximise the impact of paid activity by strengthening organic acquisition, enhancing onsite conversion, and driving repeat engagement. Your ultimate goal is to increase efficiency and reduce reliance on paid channels over time.
We’re seeking someone with a deep understanding of modern SEO and an eye on emerging AIO (AI Optimisation) trends. You should be able to connect the dots across the full e‑commerce funnel and translate opportunities into impactful, revenue‑driving initiatives. This role is ideal for an experienced e‑commerce professional excited to take on broad ownership within a fast‑growing hospitality brand. You are proactive by nature, comfortable identifying opportunities, setting direction, and driving projects forward with a clear vision of what a best‑in‑class digital experience looks like.
In this role, you will:
- Define and deliver the SEO/AIO strategy to drive high‑intent organic traffic growth across key global markets.
- Lead CRO initiatives across the website and booking funnel by identifying opportunities, prioritising tests, and driving continuous optimisation.
- Own the lifecycle marketing strategy and execution, including newsletters and automated guest journeys across email and WhatsApp.
- Oversee CDP development, ensuring effective audience segmentation, targeting, and deep personalisation.
- Define and guide the web content strategy, ensuring onsite content supports both discovery (SEO) and conversion.
- Partner with Product, Engineering, and Marketing teams to deliver seamless improvements to the website and the end‑to‑end customer journey.
- Leverage data and insights to identify growth opportunities, inform strategic decision‑making, and measure performance across all channels.
- Own performance reporting and insight generation, delivering regular updates and proactive ad‑hoc analysis with a deep understanding of site performance and key metrics.
- Manage and prioritise a roadmap of initiatives across multiple workstreams, effectively balancing business impact with resource constraints.
Our 5-star candidate has:
- Strong experience in SEO, with an understanding of emerging AI‑driven optimisation (AIO) approaches.
- Proficiency with tools such as SEMrush (or equivalent) for keyword research, competitive analysis, and performance tracking.
- Hands‑on experience with CDP/CRM platforms to deliver effective segmentation and lifecycle marketing initiatives.
- A solid understanding of web analytics (e.g. Google Analytics 4 or similar) and the ability to translate data into actionable insights.
- Excellent project and stakeholder management skills, with the ability to navigate cross‑functional teams.
- Experience with localisation, specifically adapting content and user journeys for multiple international markets.
- Full fluency in English (written and spoken) to effectively collaborate within our diverse, global team.
Nice to have:
- Experience with Segment or similar CDP tools.
- Experience running A/B testing programmes and using experimentation tools.
- Familiarity with CMS platforms and content publishing workflows.
- Experience in a fast‑paced, scaling digital business (hospitality or travel a plus).
- Comfort with tagging and tracking implementation, including tools such as Google Tag Manager.
We offer:
- Employee stock option plan
- Unlimited holiday policy
- Free nights and generous discounts at Bob W locations
- Voluntary health insurance
- Access to the Oliva mental well‑being platform
- Sports compensation
- Development and growth opportunities, including a discretionary L&D budget
- Regular team events
- A smart, highly motivated team in a multicultural, diverse, and rewarding work environment
Please note that this position will be closed as soon as a sufficient number of qualified candidates are identified. We encourage interested applicants to submit their applications promptly. We are an equal‑opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
E-Commerce Manager in London employer: Bob W.
Contact Detail:
Bob W. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Commerce Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce space, especially those who work at companies you admire. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO and AIO expertise. This not only demonstrates your capabilities but also gives you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s digital presence. Analyse their website, email campaigns, and social media. Bring insights to the table that show you’re already thinking about how to improve their e-commerce strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at Bob W.
We think you need these skills to ace E-Commerce Manager in London
Some tips for your application 🫡
Show Your Passion for E-Commerce: When writing your application, let your enthusiasm for e-commerce shine through! We want to see how excited you are about driving traffic and optimising conversion rates. Share specific examples of your past successes in this area to really grab our attention.
Tailor Your Application: Make sure to customise your application to highlight your experience with SEO and AIO trends. We’re looking for someone who can connect the dots across the e-commerce funnel, so be sure to showcase how your skills align with our needs.
Be Data-Driven: Since we love data-led initiatives, include any relevant metrics or insights from your previous roles. Show us how you've used data to inform decisions and drive results. This will demonstrate your analytical mindset and ability to leverage insights effectively.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Bob W.
✨Know Your SEO and AIO Inside Out
Make sure you brush up on your SEO knowledge and understand the latest trends in AI optimisation. Be ready to discuss how you've applied these strategies in previous roles, and think of specific examples where you've driven organic traffic growth.
✨Showcase Your Data Skills
Prepare to talk about how you've used data analytics tools like Google Analytics or SEMrush to inform your decisions. Have a couple of case studies ready that demonstrate how you translated insights into actionable strategies that improved conversion rates.
✨Demonstrate Project Management Prowess
Be ready to discuss your experience managing cross-functional projects. Highlight your ability to prioritise tasks and balance multiple initiatives while driving results. Think of a time when you successfully navigated challenges with stakeholders and delivered a project on time.
✨Engage with the Company’s Vision
Research Bob W and its approach to e-commerce and hospitality. Be prepared to share your thoughts on their current digital strategy and how you can contribute to enhancing the customer journey. Showing genuine interest in their brand will set you apart from other candidates.