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- Tasks: Drive e-commerce growth through SEO, lifecycle marketing, and data-driven strategies.
- Company: Join Bob W, a unique hospitality brand blending comfort and local flair.
- Benefits: Enjoy unlimited holiday, employee stock options, and discounts at Bob W locations.
- Other info: Work in a diverse, multicultural environment with excellent career development opportunities.
- Why this job: Be part of a fast-growing team making travel smarter and more sustainable.
- Qualifications: Experience in SEO, AIO trends, and strong project management skills required.
The predicted salary is between 50000 - 60000 ÂŁ per year.
As our E-Commerce Manager, you’ll own and scale our direct digital channels—from the Bob W website to lifecycle marketing across email and messaging. You’ll play a key role in driving high-intent traffic, optimising conversion rates, and building stronger guest relationships through data‑led, insight‑driven initiatives.
Partnering closely with our Performance Marketing team, you will maximise the impact of paid activity by strengthening organic acquisition, enhancing onsite conversion, and driving repeat engagement. Your ultimate goal is to increase efficiency and reduce reliance on paid channels over time.
We’re seeking someone with a deep understanding of modern SEO and an eye on emerging AIO (AI Optimisation) trends. You should be able to connect the dots across the full e‑commerce funnel and translate opportunities into impactful, revenue‑driving initiatives. This role is ideal for an experienced e‑commerce professional excited to take on broad ownership within a fast‑growing hospitality brand. You are proactive by nature, comfortable identifying opportunities, setting direction, and driving projects forward with a clear vision of what a best‑in‑class digital experience looks like.
In this role, you will:
- Define and deliver the SEO/AIO strategy to drive high-intent organic traffic growth across key global markets.
- Lead CRO initiatives across the website and booking funnel by identifying opportunities, prioritising tests, and driving continuous optimisation.
- Own the lifecycle marketing strategy and execution, including newsletters and automated guest journeys across email and WhatsApp.
- Oversee CDP (Customer Data Platform) development, ensuring effective audience segmentation, targeting, and deep personalisation.
- Define and guide the web content strategy, ensuring onsite content supports both discovery (SEO) and conversion.
- Partner with Product, Engineering, and Marketing teams to deliver seamless improvements to the website and the end‑to‑end customer journey.
- Leverage data and insights to identify growth opportunities, inform strategic decision‑making, and measure performance across all channels.
- Own performance reporting and insight generation, delivering regular updates and proactive ad‑hoc analysis with a deep understanding of site performance and key metrics.
- Manage and prioritise a roadmap of initiatives across multiple workstreams, effectively balancing business impact with resource constraints.
Our 5-star candidate has:
- Strong experience in SEO, with an understanding of emerging AI‑driven optimisation (AIO) approaches.
- Proficiency with tools such as SEMrush (or equivalent) for keyword research, competitive analysis, and performance tracking.
- Hands‑on experience with CDP/CRM platforms to deliver effective segmentation and lifecycle marketing initiatives.
- A solid understanding of web analytics (e.g. Google Analytics 4 or similar) and the ability to translate data into actionable insights.
- Excellent project and stakeholder management skills, with the ability to navigate cross‑functional teams.
- Experience with localisation, specifically adapting content and user journeys for multiple international markets.
- Full fluency in English (written and spoken) to effectively collaborate within our diverse, global team.
Nice to have:
- Experience with Segment or similar CDP tools.
- Working knowledge of HTML, CSS, and JavaScript.
- Experience running A/B testing programmes and using experimentation tools.
- Familiarity with CMS platforms and content publishing workflows.
- Experience in a fast‑paced, scaling digital business (hospitality or travel a plus).
- Comfort with tagging and tracking implementation, including tools such as Google Tag Manager.
We offer:
- Employee stock option plan
- Unlimited holiday policy
- Free nights and generous discounts at Bob W locations
- Voluntary health insurance
- Access to the Oliva mental well‑being platform
- Sports compensation
- Development and growth opportunities, including a discretionary L&D budget
- Regular team events
- A smart, highly motivated team in a multicultural, diverse, and rewarding work environment
Please note that this position will be closed as soon as a sufficient number of qualified candidates are identified. We encourage interested applicants to submit their applications promptly.
We are an equal‑opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
E-Commerce Manager in London employer: Bob W UK
Contact Detail:
Bob W UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Commerce Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your e-commerce projects, SEO strategies, and any data-driven initiatives you've led. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Bob W and understanding their unique approach to hospitality. Tailor your answers to reflect how your experience aligns with their values and goals, especially around sustainability and customer engagement.
✨Tip Number 4
Don’t just apply anywhere—apply through our website! It shows you're genuinely interested in joining the team at Bob W. Plus, it gives you a better chance of being noticed by the hiring team.
We think you need these skills to ace E-Commerce Manager in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for e-commerce and hospitality shine through. We want to see how excited you are about the role and how you can contribute to our mission at Bob W.
Tailor Your CV: Make sure to customise your CV to highlight relevant experience in SEO, AIO, and lifecycle marketing. We love seeing how your skills align with what we’re looking for, so don’t hold back on showcasing your achievements!
Be Data-Driven: Since this role is all about leveraging data, include specific examples of how you've used insights to drive results in previous positions. We appreciate candidates who can connect the dots and show us their analytical prowess.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Bob W!
How to prepare for a job interview at Bob W UK
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss the latest trends in AI-driven optimisation and how they can impact e-commerce strategies. Having specific examples of successful SEO initiatives you've led will really impress them.
✨Showcase Your Data Skills
Since this role involves leveraging data for decision-making, be prepared to talk about your experience with web analytics tools like Google Analytics 4. Bring examples of how you've used data insights to drive growth or optimise conversion rates in previous roles.
✨Demonstrate Project Management Prowess
This position requires excellent project management skills. Think of a few projects where you successfully navigated cross-functional teams and delivered results. Be ready to explain your approach to prioritising tasks and managing multiple workstreams.
✨Understand the Customer Journey
Familiarise yourself with the end-to-end customer journey in e-commerce. Be prepared to discuss how you would enhance user experiences on the website and through lifecycle marketing. Showing that you can connect the dots across the full funnel will set you apart.