Communications & Content Lead

About Bob W: I’m Bob W, your friend in town. I take the guesswork out of travel, blending the best of both worlds: hotel‑grade consistency, local character, and a few surprises only locals would know. Every apartment is fully carbon offset and set up in Europe’s most interesting neighbourhoods, so you feel at home, just with better coffee and smarter tech. I’m building a new kind of stay: five‑star comfort, local flair, and always a step ahead on sustainability.

The Role: Bob W is building something different in hospitality – and we need the words, stories, and presence to match. As our Communications & Content Lead, you’ll be the person who makes sure Bob W sounds like Bob W: across every channel, every market, every touchpoint and moment that matters. This is not a brand management role in the traditional sense. It’s a hands‑on, ownership‑heavy position at the centre of how we show up. You’ll own our narrative and messaging standards, lead our PR programme end‑to‑end, set our social direction, and make sure the content that powers our website, our launches, and our guest communications is consistent, sharp, and unmistakably us.

In this role, you will:

• Own the Bob W message house and brand voice standards: Develop and maintain the single source of truth for what we say, how we say it – including approved copy blocks, boilerplate, and tone of voice guidance that the whole team can use.
• Build and maintain Bob W's AI‑powered brand voice: Lead the development of Bob’s AI‑powered brand voice tool – codifying voice rules, messaging pillars, and guardrails – and keeping it current as the brand evolves.
• Write, edit, and publish across owned channels: Produce and commission high‑quality content across social, website, newsletters, and launch materials – on time, on brand, and with real accountability for the output.
• Lead the PR programme end‑to‑end: Manage day‑to‑day relationships across three specialist agencies, maintain a rolling PR plan, and ensure every major moment is briefed, placed, and extended across owned channels.
• Own the commercial and brand partnerships pipeline: Set criteria for fit, maintain a clear view of active and prospective partners, and manage activation timelines in collaboration with E‑Commerce, Sales, and the Customer Experience Lead.
• Set social direction: Maintain a content calendar tied to openings, brand themes, and commercial priorities; create and approve content packs; and monitor performance signals to inform future content decisions.
• Maintain core brand content for the website: Keep brand story modules, key copy standards, and translation‑ready source copy accurate, on‑brand, and scalable across markets.
• Build a self‑serve brand enablement system: Develop approved template and copy libraries so other teams – E‑Commerce, Ops, People – can create on‑brand communications with confidence and without needing to elevate every decision.
• Drive efficiency with AI: Use AI tools as a standard part of your daily workflow for drafting, editing, and repurposing content.
• Contribute to monthly and quarterly marketing reporting: Provide a clear narrative on what shipped, what moved, and what the data says – tied back to OKRs and produced to a reliable rhythm.

Our 5‑star candidate:

• Editorial Operator: You write and edit to a consistently high standard across formats – press releases, social copy, web content, campaign messaging.
• PR Owner and Agency Leader: You’ve run a PR programme with full ownership and accountability.
• Narrative Architect: You build and maintain a message house – structuring the hierarchy of claims, proof points, and tone guidelines that allow others to write well too.
• AI‑Forward Content Leader: You use AI tools as a standard part of your workflow for drafting, editing, and repurposing.
• Operational Planner: You maintain a content calendar, manage a content pipeline, and deliver to deadlines consistently.
• Commercially Minded: You understand how communications and content connect to business outcomes.
• Cross‑Functional Collaborator: You build productive relationships across the business and externally with brand and commercial partners.
• Autonomous and Self‑Directed: You manage your own scope and priorities, make decisions with confidence and keep multiple work streams moving.
• Multilingual (Bonus): Excellent written and spoken English is essential. Fluency in German or another European language is a significant plus.

We offer:

• Employee stock option plan (ESOP)
• Unlimited holiday policy
• Free nights and generous discounts at Bob W locations across Europe
• Voluntary health insurance
• Access to the Oliva mental well‑being platform
• Sports compensation
• Development and growth opportunities, including a discretionary L&D budget
• Regular team events
• A smart, highly motivated team in a multicultural, diverse, and rewarding work environment

What does the interview process look like?

• Introductory Interview: A first conversation with the Hiring Manager to discuss your background, your experience at the intersection of brand and ops, and the vision for the role.
• Home Assignment & Presentation: A practical task to showcase your strategic thinking and platform fluency, followed by a presentation to some of our Commercial team members at our London office.
• Final Values Fit: A conversation with our co‑founder, Niko, and a member of the Marketing team to discuss our culture, our values, and how you’ll help shape the future of Bob W.
• References & Offer: The final step before we officially welcome you to the team.

We are an equal‑opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.