Senior Social Media Manager, BOAT International in London

The Senior Social Media Manager at BOAT International is responsible for developing, leading and executing the social media strategy across all brand channels of BOAT International Media including BOAT International and its sister publication, Dockwalk. This role ensures the delivery of high-quality editorial, audience growth, commercial campaigns and live event coverage across platforms. You will lead the brand’s social presence, collaborating across content, commercial, editorial and events teams, while steering data-led innovation and strategic growth. This is a hands-on role that requires creativity, leadership and operational excellence, ensuring BOAT International maintains its authority and visibility in the luxury superyacht sector.

Own, develop and implement BOAT International’s social media strategy across Instagram, TikTok, LinkedIn, X, Facebook, Whatsapp, Threads and emerging platforms, making strategic adjustments based on performance insights. Create compelling content tailored to each platform, including static posts, carousels, Reels and Stories. Collaborate with editorial, print and commercial content teams to adapt and optimise content for social media, using analytics and performance data to inform strategic decisions and refine campaigns. Manage the content calendar and oversee the day-to-day representation of BOAT International across all social channels. Work with the commercial team to develop social media pitches for clients, execute campaigns and provide comprehensive client reporting. Plan and execute live editorial and event sponsorship coverage of major events, including the World Superyacht Awards, Superyacht Design Festival and international boat shows, ensuring smooth on-site operations. Use tagging, analytic and reporting tools to track performance, highlight successes and identify opportunities for growth. Monitor social media trends, share best practices and ensure the team stays updated on platform developments and opportunities. Oversee community management, including responding to comments and DMs, while maintaining the brand voice and protecting BOAT’s reputation. Mentor and manage BOAT’s social media manager, plus freelancers as required. Commission content and coordinate workflows with editorial, design, video and events teams. Oversee social media output for BOAT International’s podcast, with day-to-day organisation managed by the Social Media Manager, ensuring consistent promotion, quality and audience growth. Develop and maintain relationships with photographers, videographers and external content creators to secure high-quality visual assets for social media. Ensure all social content meets BOAT International’s premium editorial standards, maintaining quality, consistency and brand alignment across platforms.

Qualifications

• Extensive experience managing social media platforms at a senior level.
• Excellent organisational skills and forensic attention to detail.
• Ability to craft compelling social copy tuned to each platform.
• Video editing skills for social media.
• Strong analytical skills with the ability to interpret social media data and translate insights into strategy.
• Commercial awareness and experience in client-facing work, including attending and contributing to social media pitches.
• Experience in planning and executing live coverage for high-profile events.
• Strong willingness to learn about and engage with the superyacht and luxury industry, with the ability to travel internationally for events and live coverage.
• Creative thinker, proactive problem solver, and capable of leading cross-functional teams.

Desired skills

• Experience of luxury lifestyle arena and of covering live events is an advantage.

Additional Information

This role offers the chance to contribute to an industry-leading publication with a global reputation for excellence. You’ll work with a talented team in a collaborative and forward-thinking environment, shaping the narrative of one of the world’s most prestigious sectors. If you’re ready to take your editorial career to new heights and create content that resonates with an elite and discerning audience, we’d love to hear from you. Apply today and become a part of the BOAT International legacy.