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- Tasks: Lead marketing strategies for finance solutions, translating complex tech into compelling stories.
- Company: Join Board, a leader in financial and operational planning solutions.
- Benefits: Flexible working options, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment that values diversity and encourages you to be your authentic self.
- Why this job: Shape the future of finance marketing and make an impact with innovative AI-driven insights.
- Qualifications: 6+ years in B2B Product Marketing, strong storytelling skills, and experience with enterprise sales.
The predicted salary is between 60000 - 80000 £ per year.
At Board, we power financial and operational planning solutions for the world’s best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI-driven insights, customers transform complex, real-time data into actionable intelligence.
We are looking for a Senior Product Marketer, Office of Finance to lead positioning, messaging, and go-to-market strategy for Board’s finance solutions across the CFO organization. This role sits at the intersection of finance, technology, and storytelling, translating complex capabilities (including AI-driven insights) into compelling narratives that resonate with CFOs, FP&A leaders, and finance transformation stakeholders. You will play a critical role in shaping how Board competes and wins in the Office of Finance market: driving pipeline, enabling Sales, and strengthening our category leadership.
Key Responsibilities- Marketing Strategy and Positioning
- Develop deep understanding of the Office of Finance buying groups, market trends, and competitive landscape
- Define clear, differentiated messaging and positioning, highlighting AI-driven finance use cases and business outcomes
- Translate product capabilities into compelling narratives for external audiences
- Go-to-Market Strategy (GTM) and Execution
- Own and execute GTM strategies across key segments and use cases
- Partner cross-functionally to deliver integrated campaigns, ABM programs, and sales plays that drive and progress pipeline
- Ensure consistent messaging across the comprehensive buyer journey
- Content, Thought Leadership and AI Enablement
- Create high-impact content (thought leadership, customer stories, videos, executive presentations) to support marketing and sales
- Leverage AI to scale content creation and improve quality and speed
- Position Board as a trusted advisor in finance transformation
- Sales and Partner Enablement
- Equip Sales and Partner teams with effective enablement assets (presentations, toolkits)
- Support client-facing engagements, including keynote presentations and demos
- Enable teams to clearly articulate value, differentiation, and ROI
- Customer Insights
- Act as the voice of the customer through interviews, win/loss analysis to shape GTM strategy
- Partner with Customer marketing on compelling customer case studies and proof points
- Feed market insights back into product strategy and roadmap
- Performance and Optimization
- Analyze marketing and pipeline performance to create actionable insights and improve outcomes
- Continuously optimize messaging, campaign briefs, and enablement based on data
- Cross-Functional Collaboration
- Be the driving force for solution launches using a consistent, best-practice approach driving alignment for cross-functional collaboration to enable routes and create demand.
- Partner with Solutions, Sales, Marketing, Product and Enablement to drive aligned, high-impact GTM execution
- 6+ years of experience in B2B Product Marketing, preferably in SaaS or enterprise software
- Proven track record of developing and executing GTM strategies that drive pipeline and revenue growth
- Strong expertise in messaging, positioning, and storytelling, particularly for complex solutions
- Experience supporting enterprise sales cycles and engaging with key stakeholders
- Demonstrate ability to leverage AI tools and workflows to improve productivity and output quality
- Excellent written, verbal, and presentation skills, with the ability to influence executive audiences
- Highly proactive, self-driven, and comfortable managing multiple priorities in a fast-paced environment
- Strong collaboration and stakeholder management skills across global teams
- Experience in Office of Finance, FP&A, EPM, or financial software solutions
- Familiarity with finance transformation trends and CFO priorities
- Experience with ABM strategies and enterprise buying groups
- Ability to communicate technical concepts (e.g., AI, analytics) in business terms
Location & Working Model: Flexible: Hybrid or Remote
Reports to: VP of Product Marketing
Diversity and Inclusion: Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day.
Senior Product Marketer, Office of Finance employer: Board
Contact Detail:
Board Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketer, Office of Finance
✨Tip Number 1
Get to know the company inside out! Research Board's products, values, and recent news. This way, when you chat with them, you can drop in some relevant insights that show you're genuinely interested and not just another candidate.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to a referral, which is a golden ticket in the job hunt!
✨Tip Number 3
Prepare for those interviews by practising your storytelling skills. You’ll need to translate your experience into compelling narratives that resonate with the finance crowd. Think about how your past roles align with what Board is looking for.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Board and ready to make an impact.
We think you need these skills to ace Senior Product Marketer, Office of Finance
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're talking to. In this case, think about CFOs and finance leaders. Tailor your language and examples to resonate with their needs and challenges.
Showcase Your Storytelling Skills: This role is all about translating complex ideas into compelling narratives. Use your application to demonstrate how you can weave together product capabilities and customer success stories in a way that captivates and informs.
Highlight Relevant Experience: Make sure to emphasise your experience in B2B Product Marketing, especially in SaaS or enterprise software. Share specific examples of GTM strategies you've executed and the impact they had on pipeline and revenue growth.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Board
✨Know Your Audience
Before the interview, take some time to research Board and its target audience, particularly CFOs and FP&A leaders. Understand their pain points and how Board's solutions can address them. This will help you tailor your responses and demonstrate that you can speak their language.
✨Showcase Your Storytelling Skills
As a Senior Product Marketer, storytelling is key. Prepare examples of how you've successfully translated complex product capabilities into compelling narratives in the past. Be ready to discuss specific campaigns or content you've created that resonated with finance professionals.
✨Demonstrate Your Analytical Mindset
Highlight your experience with data analysis and how it has informed your marketing strategies. Be prepared to discuss how you've used insights from market performance to optimise messaging and campaigns, especially in a B2B context.
✨Prepare for Cross-Functional Collaboration Questions
Since this role involves working closely with various teams, think of examples where you've successfully collaborated across departments. Be ready to explain how you’ve driven alignment and executed go-to-market strategies in previous roles, showcasing your ability to manage multiple priorities.