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- Tasks: Lead marketing strategies for innovative finance solutions and engage with key stakeholders.
- Company: Join Board, a leader in financial and operational planning technology.
- Benefits: Flexible working options, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment focused on diversity and inclusion.
- Why this job: Shape the future of finance marketing with cutting-edge AI insights and storytelling.
- Qualifications: 6+ years in B2B Product Marketing, strong storytelling skills, and experience in SaaS.
The predicted salary is between 60000 - 80000 £ per year.
At Board, we power financial and operational planning solutions for the world’s best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI-driven insights, customers transform complex, real-time data into actionable intelligence.
We are looking for a Senior Product Marketer, Office of Finance to lead positioning, messaging, and go-to-market strategy for Board’s finance solutions across the CFO organization. This role sits at the intersection of finance, technology, and storytelling, translating complex capabilities (including AI-driven insights) into compelling narratives that resonate with CFOs, FP&A leaders, and finance transformation stakeholders. You will play a critical role in shaping how Board competes and wins in the Office of Finance market: driving pipeline, enabling Sales, and strengthening our category leadership.
Key Responsibilities- Marketing Strategy and Positioning
- Develop deep understanding of the Office of Finance buying groups, market trends, and competitive landscape
- Define clear, differentiated messaging and positioning, highlighting AI-driven finance use cases and business outcomes
- Translate product capabilities into compelling narratives for external audiences
- Go-to-Market Strategy (GTM) and Execution
- Own and execute GTM strategies across key segments and use cases
- Partner cross-functionally to deliver integrated campaigns, ABM programs, and sales plays that drive and progress pipeline
- Ensure consistent messaging across the comprehensive buyer journey
- Content, Thought Leadership and AI Enablement
- Create high-impact content (thought leadership, customer stories, videos, executive presentations) to support marketing and sales
- Leverage AI to scale content creation and improve quality and speed
- Position Board as a trusted advisor in finance transformation
- Sales and Partner Enablement
- Equip Sales and Partner teams with effective enablement assets (presentations, toolkits)
- Support client-facing engagements, including keynote presentations and demos
- Enable teams to clearly articulate value, differentiation, and ROI
- Customer Insights
- Act as the voice of the customer through interviews, win/loss analysis to shape GTM strategy
- Partner with Customer marketing on compelling customer case studies and proof points
- Feed market insights back into product strategy and roadmap
- Performance and Optimization
- Analyze marketing and pipeline performance to create actionable insights and improve outcomes
- Continuously optimize messaging, campaign briefs, and enablement based on data
- Cross-Functional Collaboration
- Be the driving force for solution launches using a consistent, best-practice approach driving alignment for cross-functional collaboration to enable routes and create demand.
- Partner with Solutions, Sales, Marketing, Product and Enablement to drive aligned, high-impact GTM execution
- 6+ years of experience in B2B Product Marketing, preferably in SaaS or enterprise software
- Proven track record of developing and executing GTM strategies that drive pipeline and revenue growth
- Strong expertise in messaging, positioning, and storytelling, particularly for complex solutions
- Experience supporting enterprise sales cycles and engaging with key stakeholders
- Demonstrate ability to leverage AI tools and workflows to improve productivity and output quality
- Excellent written, verbal, and presentation skills, with the ability to influence executive audiences
- Highly proactive, self-driven, and comfortable managing multiple priorities in a fast-paced environment
- Strong collaboration and stakeholder management skills across global teams
- Experience in Office of Finance, FP&A, EPM, or financial software solutions
- Familiarity with finance transformation trends and CFO priorities
- Experience with ABM strategies and enterprise buying groups
- Ability to communicate technical concepts (e.g., AI, analytics) in business terms
Location & Working Model: Flexible: Hybrid or Remote
Reports to: VP of Product Marketing
Diversity and InclusionJoin a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day.
Senior Product Marketer, Office of Finance in London employer: Board
Contact Detail:
Board Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketer, Office of Finance in London
✨Tip Number 1
Get to know the company inside out! Research Board's finance solutions and understand their unique selling points. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. You’ll need to translate complex ideas into compelling narratives, so think about how you can showcase your experience in product marketing and finance transformation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Board and ready to make an impact.
We think you need these skills to ace Senior Product Marketer, Office of Finance in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the CFOs and finance leaders we work with. Use language that reflects their challenges and how our solutions can help.
Showcase Your Storytelling Skills: This role is all about translating complex ideas into compelling narratives. Make sure your application highlights your ability to craft engaging stories around product capabilities and market trends. We want to see your creativity shine!
Be Data-Driven: We love numbers! If you've got experience analysing marketing performance or pipeline metrics, flaunt it in your application. Show us how you've used data to drive decisions and improve outcomes in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Board
✨Know Your Audience
Before the interview, take some time to research the CFO organisation and the specific challenges they face. Understanding their pain points will help you tailor your responses and demonstrate how your experience aligns with their needs.
✨Master the Art of Storytelling
Since this role involves translating complex capabilities into compelling narratives, practice telling stories about your past experiences. Use the STAR method (Situation, Task, Action, Result) to structure your answers and make them engaging.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data and analytics in your previous roles. Highlight any experience you have with AI-driven insights and how they can be leveraged in financial marketing strategies.
✨Prepare for Cross-Functional Collaboration Questions
This position requires strong collaboration skills. Think of examples where you've successfully worked with sales, product, or marketing teams. Be ready to explain how you facilitated communication and alignment to achieve common goals.