At a Glance
- Tasks: Drive organic growth and optimise AI search discoverability for Board's digital ecosystem.
- Company: Join Board, a leader in financial and operational planning solutions.
- Benefits: Enjoy a collaborative culture, competitive salary, and opportunities for professional growth.
- Other info: Embrace diversity and inclusion in a dynamic, fast-paced workplace.
- Why this job: Be at the forefront of SEO and AI innovation while making a real impact.
- Qualifications: Experience in SEO and digital marketing, especially in B2B SaaS environments.
The predicted salary is between 55000 - 65000 £ per year.
At Board, we power financial and operational planning solutions for the world’s best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI‑driven insights, customers transform complex, real‑time data into actionable intelligence. We value everyone’s unique perspective and the energy they bring to the organization. We collaborate openly across teams and borders, embrace a growth mindset to get results, and celebrate shared success as goals and milestones are achieved. Ready to join a team where innovation meets collaboration? If you're driven by bold ideas and a customer‑centric mentality, your next adventure starts here.
Reporting to the Head of Web Marketing, you will play a key role in driving Board’s organic growth, AI‑search discoverability, and website conversion performance. This is a hands‑on, execution‑focused role for a highly analytical digital marketer with strong SEO expertise and a passion for modern search experiences. You will help improve how prospects discover, engage with, and convert through Board’s digital ecosystem across both traditional search engines and emerging AI‑powered discovery platforms such as ChatGPT, Gemini, and Perplexity. You’ll work closely with Web Marketing, Demand Generation, Product Marketing, and development teams to continuously optimize website content, search visibility, user experience, and conversion performance. This role is ideal for someone who thrives in a fast‑paced B2B SaaS environment and is comfortable operating autonomously while balancing strategic thinking with day‑to‑day execution.
Key Responsibilities
- SEO & AI Search Optimization (GEO)
- Own day‑to‑day SEO and AI‑search optimization initiatives across Board.com and relevant microsites.
- Continuously improve Board’s visibility across traditional search engines and AI‑powered discovery platforms.
- Execute on‑page optimization best practices including metadata, internal linking, content hierarchy, structured formatting, and schema markup where appropriate.
- Conduct keyword research, competitor analysis, search intent mapping, and AI prompt analysis to identify growth opportunities.
- Identify and close content gaps across different buyer personas, industries, and stages of the buying journey.
- Monitor keyword rankings, AI citations, brand mentions, and search visibility trends, translating insights into actionable optimization plans.
- Partner with development and web teams to prioritize and implement technical SEO improvements.
- Content Creation & Optimization
- Independently write, edit, and publish SEO‑ and AI‑optimized content including landing pages, FAQs, guides, solution pages, and long‑form resources.
- Optimize existing website content to improve rankings, engagement, discoverability, and conversion performance.
- Balance human‑centric storytelling with structured, AI‑friendly content approaches.
- Collaborate closely with Product Marketing and wider stakeholders to maintain messaging consistency while preserving SEO best practices, ensuring content aligns with both user intent and business objectives.
- Conversion Rate Optimization (CRO)
- Analyze website behavior data using GA4, heatmaps, session recordings, and other analytics tools to identify friction points and optimization opportunities.
- Support and execute A/B testing initiatives across landing pages and key conversion journeys.
- Recommend and implement improvements to page structure, CTAs, navigation, content flow, and engagement elements.
- Partner with Demand Generation teams to optimize landing pages supporting paid media, ABM, and campaign initiatives.
- Contribute to improving the overall website user experience and conversion efficiency.
- Analytics & Performance Reporting
- Monitor and report on key organic and website performance metrics, including organic traffic growth, keyword rankings, AI‑search visibility and citations, engagement metrics, conversion performance.
- Translate complex data into clear insights and recommendations for marketing stakeholders and leadership teams.
- Contribute to monthly reporting and executive visibility of search and web performance.
- Stay informed on evolving SEO, AI‑search, and digital experience trends, proactively identifying opportunities for innovation.
Skills & Experience Required
- Proven experience in SEO, organic growth, or search‑focused digital marketing, ideally within a B2B SaaS environment.
- Strong understanding of modern SEO best practices, search intent optimization, and evolving AI‑search trends.
- Experience creating and optimizing content that drives measurable improvements in organic visibility and engagement.
- Familiarity with AI‑search optimization concepts including structured content, entity optimization, and conversational search behavior.
- Hands‑on experience with tools such as GA4, Google Search Console, SEMrush, Conductor, or similar SEO platforms, heatmapping and experimentation tools.
- Confident working within CMS platforms such as WordPress.
- Experience analyzing performance data and translating insights into actionable recommendations.
- Experience supporting or executing A/B testing and conversion optimization initiatives.
- Strong attention to detail, organizational skills, and structured thinking.
- Comfortable operating independently and managing multiple priorities in a fast‑paced environment.
Nice to Have
- Familiarity with schema markup and structured data implementation.
- Understanding of technical SEO fundamentals and Core Web Vitals.
- Exposure to AI‑search monitoring or prompt‑tracking tools.
- Experience collaborating with developers and web teams on SEO implementations.
Our Commitment to Diversity and Inclusion
Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day!
SEO, AI Search Optimization (GEO) & Web Optimization Specialist employer: BOARD International
At Board, we pride ourselves on being an exceptional employer that champions innovation and collaboration in a dynamic B2B SaaS environment. Our commitment to diversity and inclusion fosters a culture where every voice is valued, and we provide ample opportunities for professional growth and development. Join us in our vibrant location, where you can thrive alongside talented colleagues while driving impactful results in the world of financial and operational planning solutions.
StudySmarter Expert Advice🤫
We think this is how you could land SEO, AI Search Optimization (GEO) & Web Optimization Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BOARD International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BOARD International are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BOARD International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BOARD International. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO, AI Search Optimization (GEO) & Web Optimization Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BOARD International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BOARD International:Show us that you’ve done your homework! In your application, briefly mention what you admire about BOARD International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BOARD International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BOARD International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BOARD International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
