At a Glance
- Tasks: Lead marketing strategies for finance solutions, translating complex tech into compelling stories.
- Company: Join Board, a leader in financial and operational planning solutions.
- Benefits: Flexible working options, inclusive culture, and opportunities for personal growth.
- Other info: Collaborative environment that values diversity and unique perspectives.
- Why this job: Be at the forefront of innovation, shaping how finance meets technology.
- Qualifications: 6+ years in B2B Product Marketing with strong storytelling skills.
The predicted salary is between 60000 - 80000 £ per year.
At Board, we power financial and operational planning solutions for the world’s best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI-driven insights, customers transform complex, real-time data into actionable intelligence. What’s been key to our success? Our people—we value everyone’s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders. We embrace a growth mindset to get results. And we celebrate shared success as goals and milestones are achieved. Ready to join a team where innovation meets collaboration? If you're driven by bold ideas and a customer‑centric mentality, your next adventure starts here!
We are looking for a Senior Product Marketer, Office of Finance to lead positioning, messaging, and go‑to‑market strategy for Board’s finance solutions across the CFO organization. This role sits at the intersection of finance, technology, and storytelling, translating complex capabilities (including AI‑driven insights) into compelling narratives that resonate with CFOs, FP&A leaders, and finance transformation stakeholders. You will play a critical role in shaping how Board competes and wins in the Office of Finance market: driving pipeline, enabling Sales, and strengthening our category leadership.
Key Responsibilities- Develop deep understanding of the Office of Finance buying groups, market trends, and competitive landscape
- Define clear, differentiated messaging and positioning, highlighting AI‑driven finance use cases and business outcomes
- Translate product capabilities into compelling narratives for external audiences
- Own and execute GTM strategies across key segments and use cases
- Partner cross‑functionally to deliver integrated campaigns, ABM programs, and sales plays that drive and progress pipeline
- Ensure consistent messaging across the comprehensive buyer journey
- Create high‑impact content (thought leadership, customer stories, videos, executive presentations) to support marketing and sales
- Leverage AI to scale content creation and improve quality and speed
- Position Board as a trusted advisor in finance transformation
- Equip Sales and Partner teams with effective enablement assets (presentations, toolkits)
- Support client‑facing engagements, including keynote presentations and demos
- Enable teams to clearly articulate value, differentiation, and ROI
- Act as the voice of the customer through interviews, win/loss analysis to shape GTM strategy
- Partner with Customer marketing on compelling customer case studies and proof points
- Feed market insights back into product strategy and roadmap
- Analyze marketing and pipeline performance to create actionable insights and improve outcomes
- Continuously optimize messaging, campaign briefs, and enablement based on data
- Be the driving force for solution launches using a consistent, best‑practice approach driving alignment for cross‑functional collaboration to enable routes and create demand
- Partner with Solutions, Sales, Marketing, Product and Enablement to drive aligned, high‑impact GTM execution
- 6+ years of experience in B2B Product Marketing, preferably in SaaS or enterprise software
- Proven track record of developing and executing GTM strategies that drive pipeline and revenue growth
- Strong expertise in messaging, positioning, and storytelling, particularly for complex solutions
- Experience supporting enterprise sales cycles and engaging with key stakeholders
- Demonstrate ability to leverage AI tools and workflows to improve productivity and output quality
- Excellent written, verbal, and presentation skills, with the ability to influence executive audiences
- Highly proactive, self‑driven, and comfortable managing multiple priorities in a fast‑paced environment
- Strong collaboration and stakeholder management skills across global teams
- Experience in Office of Finance, FP&A, EPM, or financial software solutions
- Familiarity with finance transformation trends and CFO priorities
- Experience with ABM strategies and enterprise buying groups
- Ability to communicate technical concepts (e.g., AI, analytics) in business terms
Location & Working Model: Flexible: Hybrid or Remote. Reports to: VP of Product Marketing.
Our commitment to Diversity and Inclusion: Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day!
Senior Product Marketer, Office of Finance employer: BOARD International
At Board, we pride ourselves on being an exceptional employer that champions innovation and collaboration. Our flexible working model, combined with a strong commitment to diversity and inclusion, creates a vibrant work culture where every voice is valued. With ample opportunities for professional growth and the chance to work with cutting-edge technology in the finance sector, joining our team means embarking on a rewarding journey where your contributions directly impact the success of leading global brands.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketer, Office of Finance
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BOARD International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BOARD International are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BOARD International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BOARD International. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketer, Office of Finance
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BOARD International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BOARD International:Show us that you’ve done your homework! In your application, briefly mention what you admire about BOARD International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BOARD International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BOARD International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BOARD International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
