At a Glance
- Tasks: Drive organic growth and optimise AI search discoverability for Board's digital ecosystem.
- Company: Join a leading tech company powering financial solutions for top brands.
- Benefits: Enjoy a collaborative culture, competitive salary, and opportunities for professional growth.
- Other info: Diversity and inclusion are at our core; bring your true self to work!
- Why this job: Be at the forefront of SEO and AI innovation while making a real impact.
- Qualifications: Proven SEO experience and a passion for digital marketing in a fast-paced environment.
The predicted salary is between 50000 - 60000 € per year.
At Board, we power financial and operational planning solutions for the world’s best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI-driven insights, customers transform complex, real-time data into actionable intelligence. What’s been key to our success? Our people - we value everyone’s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders. We embrace a growth mindset to get results. And we celebrate shared success as goals and milestones are achieved.
We are currently recruiting for a SEO, AI Search Optimization (GEO) & Web Optimization Specialist to join our team. Reporting to the Head of Web Marketing, you will play a key role in driving Board’s organic growth, AI-search discoverability, and website conversion performance. This is a hands-on, execution-focused role for a highly analytical digital marketer with strong SEO expertise and a passion for modern search experiences. You will help improve how prospects discover, engage with, and convert through Board’s digital ecosystem - across both traditional search engines and emerging AI-powered discovery platforms such as ChatGPT, Gemini, and Perplexity. You’ll work closely with Web Marketing, Demand Generation, Product Marketing, and development teams to continuously optimize website content, search visibility, user experience, and conversion performance. This role is ideal for someone who thrives in a fast-paced B2B SaaS environment and is comfortable operating autonomously while balancing strategic thinking with day-to-day execution.
Key Responsibilities
- SEO & AI Search Optimization (GEO)
- Own day-to-day SEO and AI-search optimization initiatives across Board.com and relevant microsites.
- Continuously improve Board’s visibility across traditional search engines and AI-powered discovery platforms.
- Execute on-page optimization best practices including metadata, internal linking, content hierarchy, structured formatting, and schema markup where appropriate.
- Conduct keyword research, competitor analysis, search intent mapping, and AI prompt analysis to identify growth opportunities.
- Identify and close content gaps across different buyer personas, industries, and stages of the buying journey.
- Monitor keyword rankings, AI citations, brand mentions, and search visibility trends, translating insights into actionable optimization plans.
- Partner with development and web teams to prioritize and implement technical SEO improvements.
- Content Creation & Optimization
- Independently write, edit, and publish SEO- and AI-optimized content including landing pages, FAQs, guides, solution pages, and long-form resources.
- Optimize existing website content to improve rankings, engagement, discoverability, and conversion performance.
- Balance human-centric storytelling with structured, AI-friendly content approaches.
- Collaborate closely with Product Marketing and wider stakeholders to maintain messaging consistency while preserving SEO best practices, ensuring content aligns with both user intent and business objectives.
- Conversion Rate Optimization (CRO)
- Analyze website behavior data using GA4, heatmaps, session recordings, and other analytics tools to identify friction points and optimization opportunities.
- Support and execute A/B testing initiatives across landing pages and key conversion journeys.
- Recommend and implement improvements to page structure, CTAs, navigation, content flow, and engagement elements.
- Partner with Demand Generation teams to optimize landing pages supporting paid media, ABM, and campaign initiatives.
- Contribute to improving the overall website user experience and conversion efficiency.
- Analytics & Performance Reporting
- Monitor and report on key organic and website performance metrics, including organic traffic growth, keyword rankings, AI-search visibility and citations, engagement metrics, conversion performance.
- Translate complex data into clear insights and recommendations for marketing stakeholders and leadership teams.
- Contribute to monthly reporting and executive visibility of search and web performance.
- Stay informed on evolving SEO, AI-search, and digital experience trends, proactively identifying opportunities for innovation.
Skills & Experience
- Proven experience in SEO, organic growth, or search-focused digital marketing, ideally within a B2B SaaS environment.
- Strong understanding of modern SEO best practices, search intent optimization, and evolving AI-search trends.
- Experience creating and optimizing content that drives measurable improvements in organic visibility and engagement.
- Familiarity with AI-search optimization concepts including structured content, entity optimization, and conversational search behavior.
- Hands-on experience with tools such as GA4, Google Search Console, SEMrush, Conductor, or similar SEO platforms, Heatmapping and experimentation tools.
- Confident working within CMS platforms such as WordPress.
- Experience analyzing performance data and translating insights into actionable recommendations.
- Experience supporting or executing A/B testing and conversion optimization initiatives.
- Strong attention to detail, organizational skills, and structured thinking.
- Comfortable operating independently and managing multiple priorities in a fast-paced environment.
Nice to Have
- Familiarity with schema markup and structured data implementation.
- Understanding of technical SEO fundamentals and Core Web Vitals.
- Exposure to AI-search monitoring or prompt-tracking tools.
- Experience collaborating with developers and web teams on SEO implementations.
Our commitment to Diversity and Inclusion
Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day!
Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce.
SEO, AI Search Optimization (GEO) & Web Optimization Specialist in London employer: BOARD International
At Board, we pride ourselves on being an exceptional employer that champions innovation and collaboration in a dynamic B2B SaaS environment. Our commitment to employee growth is reflected in our supportive work culture, where diverse perspectives are valued, and every team member is encouraged to contribute bold ideas. With opportunities for professional development and a focus on shared success, joining us as an SEO, AI Search Optimization & Web Optimization Specialist means becoming part of a forward-thinking team dedicated to transforming data into actionable insights.
StudySmarter Expert Advice🤫
We think this is how you could land SEO, AI Search Optimization (GEO) & Web Optimization Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO projects and successes. This gives you a chance to demonstrate your expertise and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and how your role as an SEO Specialist can contribute to their goals. Tailor your answers to show how you fit into their vision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Board.
We think you need these skills to ace SEO, AI Search Optimization (GEO) & Web Optimization Specialist in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the SEO, AI Search Optimization role. Highlight your relevant experience and skills that align with what we’re looking for. This shows us you’re genuinely interested in the position!
Showcase Your SEO Skills:Don’t just list your skills; demonstrate them! Include specific examples of past projects where you’ve successfully improved SEO performance or optimised content. We love seeing how you’ve made a real impact in previous roles.
Be Data-Driven:Since this role is all about analytics, make sure to mention any tools you’ve used like GA4 or SEMrush. Share insights from your data analysis that led to actionable results. We want to see your analytical mindset in action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture!
How to prepare for a job interview at BOARD International
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge before the interview. Understand the latest trends in AI search optimisation and be ready to discuss how you've applied these in past roles. Be prepared to share specific examples of successful projects you've worked on.
✨Showcase Your Analytical Skills
Since this role is highly analytical, come equipped with insights from your previous experiences. Bring data-driven examples of how you've improved organic growth or conversion rates. Highlight your familiarity with tools like GA4 and SEMrush, and be ready to explain how you used them to achieve results.
✨Demonstrate Collaboration
Board values collaboration, so be ready to talk about how you've worked with cross-functional teams in the past. Share stories that illustrate your ability to partner with marketing, development, and product teams to optimise content and improve user experience.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the company and the role. Inquire about their current SEO strategies, how they measure success, or what challenges they face in AI search optimisation. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
