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- Tasks: Lead marketing strategies for finance solutions, translating complex tech into compelling stories.
- Company: Join Board, a leader in financial and operational planning solutions.
- Benefits: Flexible working model, inclusive culture, and opportunities for personal growth.
- Other info: Diverse and inclusive workplace that values your unique perspective.
- Why this job: Shape the future of finance with innovative technology and impactful storytelling.
- Qualifications: 6+ years in B2B Product Marketing, strong storytelling skills, and AI tool experience.
The predicted salary is between 60000 - 80000 £ per year.
At Board, we power financial and operational planning solutions for the world’s best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI-driven insights, customers transform complex, real-time data into actionable intelligence.
What’s been key to our success? Our people—we value everyone’s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders. We embrace a growth mindset to get results. And we celebrate shared success as goals and milestones are achieved.
Ready to join a team where innovation meets collaboration? If you're driven by bold ideas and a customer-centric mentality, your next adventure starts here!
We are looking for a Senior Product Marketer, Office of Finance to lead positioning, messaging, and go-to-market strategy for Board’s finance solutions across the CFO organization. This role sits at the intersection of finance, technology, and storytelling, translating complex capabilities (including AI-driven insights) into compelling narratives that resonate with CFOs, FP&A leaders, and finance transformation stakeholders. You will play a critical role in shaping how Board competes and wins in the Office of Finance market: driving pipeline, enabling Sales, and strengthening our category leadership.
Key Responsibilities- Marketing Strategy and Positioning
- Develop deep understanding of the Office of Finance buying groups, market trends, and competitive landscape
- Define clear, differentiated messaging and positioning, highlighting AI-driven finance use cases and business outcomes
- Translate product capabilities into compelling narratives for external audiences
- Go-to-Market Strategy (GTM) and Execution
- Own and execute GTM strategies across key segments and use cases
- Partner cross-functionally to deliver integrated campaigns, ABM programs, and sales plays that drive and progress pipeline
- Ensure consistent messaging across the comprehensive buyer journey
- Content, Thought Leadership and AI Enablement
- Create high-impact content (thought leadership, customer stories, videos, executive presentations) to support marketing and sales
- Leverage AI to scale content creation and improve quality and speed
- Position Board as a trusted advisor in finance transformation
- Sales and Partner Enablement
- Equip Sales and Partner teams with effective enablement assets (presentations, toolkits)
- Support client-facing engagements, including keynote presentations and demos
- Enable teams to clearly articulate value, differentiation, and ROI
- Customer Insights
- Act as the voice of the customer through interviews, win/loss analysis to shape GTM strategy
- Partner with Customer marketing on compelling customer case studies and proof points
- Feed market insights back into product strategy and roadmap
- Performance and Optimization
- Analyze marketing and pipeline performance to create actionable insights and improve outcomes
- Continuously optimize messaging, campaign briefs, and enablement based on data
- Cross-Functional Collaboration
- Be the driving force for solution launches using a consistent, best-practice approach driving alignment for cross-functional collaboration to enable routes and create demand.
- Partner with Solutions, Sales, Marketing, Product and Enablement to drive aligned, high-impact GTM execution
- 6+ years of experience in B2B Product Marketing, preferably in SaaS or enterprise software
- Proven track record of developing and executing GTM strategies that drive pipeline and revenue growth
- Strong expertise in messaging, positioning, and storytelling, particularly for complex solutions
- Experience supporting enterprise sales cycles and engaging with key stakeholders
- Demonstrate ability to leverage AI tools and workflows to improve productivity and output quality
- Excellent written, verbal, and presentation skills, with the ability to influence executive audiences
- Highly proactive, self-driven, and comfortable managing multiple priorities in a fast-paced environment
- Strong collaboration and stakeholder management skills across global teams
- Experience in Office of Finance, FP&A, EPM, or financial software solutions
- Familiarity with finance transformation trends and CFO priorities
- Experience with ABM strategies and enterprise buying groups
- Ability to communicate technical concepts (e.g., AI, analytics) in business terms
Location & Working Model: Flexible: Hybrid or Remote
Our commitment to Diversity and Inclusion: Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day!
Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce.
Senior Product Marketer, Office of Finance in London employer: BOARD International
Contact Detail:
BOARD International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketer, Office of Finance in London
✨Tip Number 1
Get to know the company inside out! Research Board's products, values, and recent news. This way, when you chat with them, you can drop in some relevant insights that show you're genuinely interested and not just another applicant.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to a referral, which is a golden ticket in the job hunt!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. You’ll need to translate your experiences into compelling narratives that resonate with the role. Think about how your past work aligns with Board’s mission and values.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression. It shows you’re keen and professional, which is exactly what they want in a Senior Product Marketer.
We think you need these skills to ace Senior Product Marketer, Office of Finance in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're talking to. For this role, think about CFOs and finance leaders. Tailor your language and examples to resonate with their needs and challenges.
Showcase Your Storytelling Skills: This position is all about translating complex ideas into compelling narratives. Use your application to demonstrate how you can weave together product capabilities and customer success stories in a way that captivates and informs.
Be Data-Driven: Highlight your experience with analytics and performance optimisation. Use specific metrics or outcomes from your previous roles to show how you've driven results. Numbers speak volumes, especially in finance!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at BOARD International
✨Know Your Audience
Before the interview, take some time to research the company and its key stakeholders, especially in the finance sector. Understand their pain points and how Board's solutions can address them. This will help you tailor your responses and demonstrate that you’re not just familiar with the role but also with the company's mission and values.
✨Master Your Storytelling
As a Senior Product Marketer, storytelling is crucial. Prepare to articulate your past experiences in a way that highlights your ability to translate complex concepts into compelling narratives. Use specific examples of how you've successfully executed go-to-market strategies or engaged with key stakeholders in previous roles.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data to drive marketing performance in the past. Bring examples of how you've analysed marketing campaigns or pipeline performance to create actionable insights. This will show that you can leverage analytics to optimise strategies, which is vital for this role.
✨Emphasise Collaboration
Since this role requires cross-functional collaboration, prepare to share examples of how you've worked effectively with different teams. Highlight your experience in partnering with sales, product, and customer marketing to deliver integrated campaigns. This will demonstrate your ability to be a driving force in solution launches and demand creation.