LondonMarketing – Marketing /Full time employee /HybridBoard Intelligence is a technology and advisory firm on a mission to make boards more effective, and through them, build better businesses and benefit society. We are now growing fast, with a proven commercial model spanning both mid-market and enterprise, and a product suite that has become a necessary addition in high-stakes board environments. Ambition and balance are not in competition at Board Intelligence. Our MissionWe unleash the potential of organisations through the science of board effectiveness, building better businesses and benefitting society. You'll turn complex AI and governance technology into clear, outcome-led stories that resonate with senior buyers, equip our commercial teams to win, and drive adoption and growth across our Enterprise and Mid-Market customers. You'll lead a small team comprising of a Product Marketing Manager and a Product Marketing contractor as youbuild the operating rhythm of the function, working closely with Product, Sales, Customer Success and the Director of Growth. Go-to-market and launches Implement a release marketing framework, ranging from the latest single-point feature to complete new products, focused on driving engagement and pipeline Plan and run launches for new products, features and enhancements, across both software and advisory services. You're strategic and an executor – you're great at planning, creating repeatable playbooks, and getting work done to exacting standards then shipped Positioning and messaging Own positioning, messaging and value propositions for our product portfolio, and make sure each product ladders up to the platform story. Sales enablement and competitive insight Equip commercial teams to sell outcomes, not features: pitch decks, demo narratives, battlecards, objection handling, product sheets and FAQs. Run product training for Sales and Customer Success, and keep enablement material current. Own competitive intelligence and run win/loss analysis, feeding findings back into messaging and pricing conversations. Source proof points and customer stories that back up every claim we make. Adoption and growth Work with Product and Digital Customer Success on in-product and lifecycle marketing that drives feature adoption, retention and expansion. Own product content on our website with our digital team and agencies, and test new tactics such as interactive demos. Leadership and operating discipline Line manage, coach and develop the product marketing team, setting clear priorities and high standards of craft. Build the function's operating rhythm: planning, briefs, review cycles, and a single backlog shared with Product and Commercial. Set and report on product marketing metrics: adoption, pipeline and bookings by product, win rate and launch performance. Represent product marketing in growth planning with the Director of Growth and senior leaders across Product and Commercial. Person Specification Required Skills and Experience 8+ years in B2B SaaS marketing, including at least 4 years in dedicated product marketing, with a track record of measurable revenue impact. Strategic and commercial You can turn complex technology, including AI, into a sharp value proposition a board director understands in one read. You use competitive intelligence and win/loss data to make decisions, not decks. You're analytical: you set metrics, read the data and tie your work back to pipeline, revenue and adoption. You have an eye for quality across copy, layout and design, and you give feedback that makes other people's work better. You're meticulous: claims are accurate, product names are right, and nothing ships with a typo. Ways of working Strategic but hands-on: as comfortable writing a battlecard as presenting a positioning recommendation to the leadership team. You work with Product, Sales, Customer Success and Marketing, not around them, and you earn the trust of sales teams. Resilient and adaptable: you change course when priorities shift without losing momentum. Tools Confident with HubSpot, Salesforce, Confluence, Jira and a website CMS. Familiarity with product analytics (Pendo or similar), reporting tools (Power BI or similar) and AI writing and research tools. Nice to haves You've helped build a product marketing function at a scale-up: the frameworks, the rituals and the relationships. You know governance, board technology or an adjacent space such as legal tech, compliance or corporate services. Launches run to a repeatable framework with clear tiers, owners and readiness criteria, and their performance is measured. Remarkable quality & service — We take joy from delighting our clients and pride ourselves on ensuring every interaction is exceptional. Pension schemePersonal performance bonus26 days holiday each calendar yearBupa health & dental coverGroup life assuranceEAPCycle to work schemeDiversity, equity and inclusionBoard Intelligence is committed to building a team that reflects the breadth of experience, background and perspective needed to do this work well. We welcome applications from candidates of all backgrounds and do not discriminate on the basis of age, disability, ethnicity, gender, religion, sexual orientation or any other protected characteristic. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. If you would like more information about how your data is processed, please contact us.
Marketing Team Manager in London employer: Board Intelligence
Board Intelligence is an exceptional employer that prioritises employee growth and development within a dynamic and innovative environment. As a Mid-Market Sales Associate, you will benefit from direct mentorship by senior leaders in AI-driven governance, fostering a culture of collaboration and continuous learning. Located in a vibrant area, the company offers a supportive work culture that values diversity and encourages meaningful contributions to governance excellence.
