Marketing Executive: CRM in London

Board Intelligence is a technology and advisory firm on a mission to make boards more effective, and through them, build better businesses and benefit society. We are now growing fast, with a proven commercial model spanning both mid-market and enterprise, and a product suite that has become a necessary addition in high-stakes board environments.

Our Mission

We unleash the potential of organisations through the science of board effectiveness, building better businesses and benefitting society.

The Role

You own CRM and email as a performance channel. That means the sends, the segments, the data underneath them, and the decisions about what goes to whom and when. You will build, QA and send emails across HubSpot and Planhat, own database quality, own the cross channel send calendar, and report on how the channel performs. You will work closely with Sales, Customer Success and our GTM Engineer so that outbound sequences and marketing communications complement each other instead of competing for the same inbox. This is a role for someone early in their marketing career who wants to own a channel rather than support one.

Main Responsibilities

• Build, QA, schedule and send emails across HubSpot and Planhat, generating and testing your own copy variants against segment behaviour.
• Own database hygiene, enrichment and list building, automating the repeatable parts.
• Own the cross channel send calendar. You decide how much we send and when, and you protect the contact experience.
• Own engagement health across the database, including re-engagement decisions, flow design, and measuring whether flows still work over time.
• Report on CRM as a performance channel: deliverability, opens, clicks, conversions, and what to do differently next month.
• Ensure leads entering the CRM are compliant, enriched, correctly tracked, and triggering the right downstream actions, including opportunity creation.
• Work with Sales and Customer Success so outbound sequences, including Gong Engage, complement marketing communications rather than clash with them.
• Work with the GTM Engineer on CRM integrations, lead scoring models, and data flows.
• Flag and escalate site issues that affect campaign performance, including page speed and broken journeys.

Person Specification

This role suits someone at the start of their marketing career who is already AI native in how they work, comfortable with data, and exacting about detail. We are open to candidates with one to three years in a CRM, lifecycle or email marketing role, ideally in B2B SaaS, and equally open to strong early career candidates with no marketing experience who can evidence the qualities below. HubSpot, Planhat and HTML can all be taught to the right person. Campaign strategy and creative concepting sit elsewhere in the team. This role owns the channel, the data, and the decisions about how we reach people.

• You can tell us specifically what you have used it for in the last month and what changed as a result.
• You are data first. You read your own campaign data, you spot your own problems, and you do not wait for someone else to interpret the numbers.
• You learn fast and you can prove it. You catch the broken link, the wrong merge tag and the off brand copy before a contact does.
• You understand email best practice, or you have a genuine appetite to learn it: deliverability, segmentation, testing, and what good looks like across devices.
• You are a clear communicator who can explain channel performance to people who do not work in CRM.
• You are organised across several workstreams at once and you make your own calls on sequencing.
• You are a collaborative operator across Sales, Customer Success and Marketing who keeps ownership of your own domain.

Nice to haves

• Hands on experience with HubSpot.
• Familiarity with Planhat or a comparable customer success platform.
• Working knowledge of HTML, enough to diagnose formatting issues and keep templates clean.
• We would also consider people currently working in marketing operations, agency email production, sales development running their own sequences, or reporting and analytics roles looking to move into marketing.

What good looks like in this role

• Twelve months in: You have rebuilt at least one core lifecycle flow, with the data showing it outperforms what it replaced.
• You have established a send calendar and a contact frequency standard that Sales, Customer Success and Marketing all work to.
• Database quality is at a measurable standard, with enrichment and hygiene largely automated rather than manual.
• You produce a quarterly CRM performance view that leadership uses to make decisions.
• You have redesigned something you inherited, because the data told you to.

Our Values

Our values aren't just words on a wall. Remarkable quality & service — We take joy from delighting our clients and pride ourselves on ensuring every interaction is exceptional.

Pension scheme, Personal performance bonus, 26 days holiday each calendar year, Bupa health & dental cover, Group life assurance, EAP, Cycle to work scheme.

Diversity, equity and inclusion: Board Intelligence is committed to building a team that reflects the breadth of experience, background and perspective needed to do this work well. We welcome applications from candidates of all backgrounds and do not discriminate on the basis of age, disability, ethnicity, gender, religion, sexual orientation or any other protected characteristic.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. If you would like more information about how your data is processed, please contact us.