At a Glance
- Tasks: Drive organic growth and optimise AI search discoverability for Board's digital ecosystem.
- Company: Join Board, a leader in financial and operational planning solutions.
- Benefits: Enjoy a collaborative culture, competitive salary, and opportunities for professional growth.
- Other info: Embrace diversity and inclusion in a dynamic, fast-paced workplace.
- Why this job: Be at the forefront of SEO and AI innovation while making a real impact.
- Qualifications: Experience in SEO and digital marketing, especially in B2B SaaS environments.
The predicted salary is between 50000 - 60000 € per year.
At Board, we power financial and operational planning solutions for the world’s best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI‑driven insights, customers transform complex, real‑time data into actionable intelligence. What’s been key to our success? Our people‑we value everyone’s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders. We embrace a growth mindset to get results. And we celebrate shared success as goals and milestones are achieved. Ready to join a team where innovation meets collaboration? If you're driven by bold ideas and a customer‑centric mentality, your next adventure starts here!
Reporting to the Head of Web Marketing, you will play a key role in driving Board’s organic growth, AI‑search discoverability, and website conversion performance. This is a hands‑on, execution‑focused role for a highly analytical digital marketer with strong SEO expertise and a passion for modern search experiences. You will help improve how prospects discover, engage with, and convert through Board’s digital ecosystem‑across both traditional search engines and emerging AI‑powered discovery platforms such as ChatGPT, Gemini, and Perplexity. You’ll work closely with Web Marketing, Demand Generation, Product Marketing, and development teams to continuously optimise website content, search visibility, user experience, and conversion performance. This role is ideal for someone who thrives in a fast‑paced B2B SaaS environment and is comfortable operating autonomously while balancing strategic thinking with day‑to‑day execution.
Key Responsibilities
- SEO & AI Search Optimization (GEO)
- Own day‑to‑day SEO and AI‑search optimisation initiatives across Board.com and relevant microsites.
- Continuously improve Board’s visibility across traditional search engines and AI‑powered discovery platforms.
- Execute on‑page optimisation best practices including metadata, internal linking, content hierarchy, structured formatting, and schema markup where appropriate.
- Conduct keyword research, competitor analysis, search intent mapping, and AI prompt analysis to identify growth opportunities.
- Identify and close content gaps across different buyer personas, industries, and stages of the buying journey.
- Monitor keyword rankings, AI citations, brand mentions, and search visibility trends, translating insights into actionable optimisation plans.
- Partner with development and web teams to prioritise and implement technical SEO improvements.
- Content Creation & Optimisation
- Independently write, edit, and publish SEO‑ and AI‑optimised content including landing pages, FAQs, guides, solution pages, and long‑form resources.
- Optimise existing website content to improve rankings, engagement, discoverability, and conversion performance.
- Balance human‑centric storytelling with structured, AI‑friendly content approaches.
- Collaborate closely with Product Marketing and wider stakeholders to maintain messaging consistency while preserving SEO best practices, ensuring content aligns with both user intent and business objectives.
- Conversion Rate Optimisation (CRO)
- Analyse website behaviour data using GA4, heatmaps, session recordings, and other analytics tools to identify friction points and optimisation opportunities.
- Support and execute A/B testing initiatives across landing pages and key conversion journeys.
- Recommend and implement improvements to page structure, CTAs, navigation, content flow, and engagement elements.
- Partner with Demand Generation teams to optimise landing pages supporting paid media, ABM, and campaign initiatives.
- Contribute to improving the overall website user experience and conversion efficiency.
- Analytics & Performance Reporting
- Monitor and report on key organic and website performance metrics, including organic traffic growth, keyword rankings, AI‑search visibility and citations, engagement metrics, conversion performance.
- Translate complex data into clear insights and recommendations for marketing stakeholders and leadership teams.
- Contribute to monthly reporting and executive visibility of search and web performance.
- Stay informed on evolving SEO, AI‑search, and digital experience trends, proactively identifying opportunities for innovation.
Skills & Experience Required
- Proven experience in SEO, organic growth, or search‑focused digital marketing, ideally within a B2B SaaS environment.
- Strong understanding of modern SEO best practices, search intent optimisation, and evolving AI‑search trends.
- Experience creating and optimising content that drives measurable improvements in organic visibility and engagement.
- Familiarity with AI‑search optimisation concepts including structured content, entity optimisation, and conversational search behaviour.
- Hands‑on experience with tools such as GA4, Google Search Console, SEMrush, Conductor, or similar SEO platforms, heatmapping and experimentation tools.
- Confident working within CMS platforms such as WordPress.
- Experience analysing performance data and translating insights into actionable recommendations.
- Experience supporting or executing A/B testing and conversion optimisation initiatives.
- Strong attention to detail, organisational skills, and structured thinking.
- Comfortable operating independently and managing multiple priorities in a fast‑paced environment.
Nice to Have
- Familiarity with schema markup and structured data implementation.
- Understanding of technical SEO fundamentals and Core Web Vitals.
- Exposure to AI‑search monitoring or prompt‑tracking tools.
- Experience collaborating with developers and web teams on SEO implementations.
Our Commitment to Diversity and Inclusion
Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day! Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce.
SEO, AI Search Optimization (GEO) & Web Optimization Specialist employer: BOARD Deutschland GmbH
At Board, we pride ourselves on being an exceptional employer that champions innovation and collaboration in a dynamic B2B SaaS environment. Our commitment to employee growth is reflected in our supportive work culture, where diverse perspectives are valued, and every team member is encouraged to contribute bold ideas. With opportunities for professional development and a focus on shared success, joining Board means embarking on a rewarding journey where your contributions directly impact the future of financial and operational planning solutions.
StudySmarter Expert Advice🤫
We think this is how you could land SEO, AI Search Optimization (GEO) & Web Optimization Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO projects and successes. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and how your role as an SEO Specialist can contribute to their goals. Tailor your answers to show how you align with their values and mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Board.
We think you need these skills to ace SEO, AI Search Optimization (GEO) & Web Optimization Specialist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your SEO and AI search optimisation skills. We want to see how your experience aligns with the role, so don’t hold back on showcasing your relevant achievements!
Show Off Your Analytical Skills:Since this role is all about data-driven decisions, include examples of how you've used analytics tools like GA4 or SEMrush in your previous roles. We love seeing candidates who can turn complex data into actionable insights!
Be Creative with Content:We’re looking for someone who can balance storytelling with SEO best practices. Share examples of content you’ve created that not only ranks well but also engages readers. Let your creativity shine through!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at BOARD Deutschland GmbH
✨Know Your SEO Basics
Before the interview, brush up on your SEO knowledge. Understand key concepts like on-page optimisation, keyword research, and AI search trends. Be ready to discuss how you’ve applied these in past roles, especially in a B2B SaaS context.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with analytics tools like GA4 or SEMrush. Have examples ready that demonstrate how you've used data to drive decisions and improve website performance. This will show your analytical mindset aligns with the role's requirements.
✨Be Ready for Content Discussions
Since content creation is a big part of this role, think of specific pieces you've written or optimised. Be prepared to explain your process for balancing SEO best practices with engaging storytelling. Highlight any successful outcomes from your content strategies.
✨Emphasise Collaboration
This position involves working closely with various teams. Share examples of how you've successfully collaborated with marketing, development, or product teams in the past. Highlight your ability to communicate effectively and work towards shared goals.
