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- Tasks: Lead marketing strategies for finance solutions, translating complex tech into engaging narratives.
- Company: Join Board, a leader in financial and operational planning solutions.
- Benefits: Flexible working options, competitive salary, and a commitment to diversity.
- Why this job: Be at the forefront of innovation, shaping the future of finance with your creativity.
- Qualifications: 6+ years in B2B Product Marketing, strong storytelling skills, and AI tool experience.
- Other info: Collaborative environment with opportunities for growth and impact.
The predicted salary is between 60000 - 80000 ÂŁ per year.
At Board, we power financial and operational planning solutions for the world’s best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI‑driven insights, customers transform complex, real‑time data into actionable intelligence. What’s been key to our success? Our people—we value everyone’s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders, embrace a growth mindset to get results, and celebrate shared success as goals and milestones are achieved. Ready to join a team where innovation meets collaboration? If you’re driven by bold ideas and a customer‑centric mentality, your next adventure starts here!
Key Responsibilities
- Marketing Strategy and Positioning
- Develop deep understanding of the Office of Finance buying groups, market trends, and competitive landscape
- Define clear, differentiated messaging and positioning, highlighting AI‑driven finance use cases and business outcomes
- Translate product capabilities into compelling narratives for external audiences
- Go‑to‑Market Strategy (GTM) and Execution
- Own and execute GTM strategies across key segments and use cases
- Partner cross‑functionally to deliver integrated campaigns, ABM programs, and sales plays that drive and progress pipeline
- Ensure consistent messaging across the comprehensive buyer journey
- Content, Thought Leadership and AI Enablement
- Create high‑impact content (thought leadership, customer stories, videos, executive presentations) to support marketing and sales
- Leverage AI to scale content creation and improve quality and speed
- Position Board as a trusted advisor in finance transformation
- Sales and Partner Enablement
- Equip Sales and Partner teams with effective enablement assets (presentations, toolkits)
- Support client‑facing engagements, including keynote presentations and demos
- Enable teams to clearly articulate value, differentiation, and ROI
- Customer Insights
- Act as the voice of the customer through interviews, win/loss analysis to shape GTM strategy
- Partner with Customer marketing on compelling customer case studies and proof points
- Feed market insights back into product strategy and roadmap
- Performance and Optimization
- Analyze marketing and pipeline performance to create actionable insights and improve outcomes
- Continuously optimize messaging, campaign briefs, and enablement based on data
- Cross‑Functional Collaboration
- Be the driving force for solution launches using a consistent, best‑practice approach driving alignment for cross‑functional collaboration to enable routes and create demand.
- Partner with Solutions, Sales, Marketing, Product and Enablement to drive aligned, high‑impact GTM execution
Required Skills & Qualifications
- 6+ years of experience in B2B Product Marketing, preferably in SaaS or enterprise software
- Proven track record of developing and executing GTM strategies that drive pipeline and revenue growth
- Strong expertise in messaging, positioning, and storytelling, particularly for complex solutions
- Experience supporting enterprise sales cycles and engaging with key stakeholders
- Demonstrate ability to leverage AI tools and workflows to improve productivity and output quality
- Excellent written, verbal, and presentation skills, with the ability to influence executive audiences
- Highly proactive, self‑driven, and comfortable managing multiple priorities in a fast‑paced environment
- Strong collaboration and stakeholder management skills across global teams
Preferred Qualifications
- Experience in Office of Finance, FP&A, EPM, or financial software solutions
- Familiarity with finance transformation trends and CFO priorities
- Experience with ABM strategies and enterprise buying groups
- Ability to communicate technical concepts (e.g., AI, analytics) in business terms
Location & Working Model
Flexible: Hybrid or Remote
Reports to: VP of Product Marketing
Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce.
Senior Product Marketer, Office of Finance employer: BOARD Deutschland GmbH
Contact Detail:
BOARD Deutschland GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketer, Office of Finance
✨Tip Number 1
Get to know the company inside out! Research Board's products, values, and recent news. This way, when you chat with them, you can drop in some relevant insights that show you're genuinely interested and not just another candidate.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Having someone vouch for you can make all the difference, plus it gives you insider info on what it's really like to work at Board.
✨Tip Number 3
Prepare for those interviews by practising your storytelling skills. You’ll need to translate your experience into compelling narratives that resonate with the finance crowd. Think about how your past roles align with the Senior Product Marketer position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to dive into the exciting world of finance solutions.
We think you need these skills to ace Senior Product Marketer, Office of Finance
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the CFOs and finance transformation stakeholders mentioned in the job description. Show us that you get their world!
Craft Compelling Narratives: This role is all about storytelling, so make sure your application reflects that. Use clear, engaging language to translate your experiences into narratives that highlight your achievements and how they relate to the role. We want to see your creativity shine!
Highlight Relevant Experience: Make it easy for us to see why you're a great fit. Focus on your B2B product marketing experience, especially in SaaS or enterprise software. Share specific examples of GTM strategies you've executed and the impact they had—numbers speak volumes!
Keep It Professional Yet Personal: While we love a professional tone, don’t be afraid to let your personality come through. Share your passion for finance and technology, and how you embrace collaboration and innovation. Remember, we’re looking for someone who fits our culture as much as the role!
How to prepare for a job interview at BOARD Deutschland GmbH
✨Know Your Audience
Before the interview, take some time to research Board and their target audience, particularly CFOs and FP&A leaders. Understand their pain points and how Board's solutions can address them. This will help you tailor your responses and demonstrate that you’re not just familiar with the role but also with the customers you'll be serving.
✨Showcase Your Storytelling Skills
As a Senior Product Marketer, storytelling is key. Prepare examples of how you've successfully translated complex product capabilities into compelling narratives in the past. Be ready to discuss specific campaigns or content you've created that resonated with stakeholders, especially in finance.
✨Highlight Your Cross-Functional Collaboration
Collaboration is crucial at Board. Think of instances where you've worked with different teams—like Sales, Product, or Customer Marketing—to drive successful go-to-market strategies. Be prepared to share how you navigated challenges and aligned diverse perspectives to achieve common goals.
✨Demonstrate Your Data-Driven Mindset
Board values insights derived from data. Come equipped with examples of how you've used analytics to inform marketing strategies or optimise campaigns. Discuss any experience you have with AI tools and how they’ve enhanced your productivity or the quality of your output.