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- Tasks: Lead marketing strategies for finance solutions, translating complex tech into engaging narratives.
- Company: Join Board, a leader in financial and operational planning solutions.
- Benefits: Flexible working options, competitive salary, and a commitment to diversity.
- Why this job: Be at the forefront of innovation, shaping the future of finance with AI-driven insights.
- Qualifications: 6+ years in B2B Product Marketing, strong storytelling skills, and experience with enterprise sales.
- Other info: Collaborative environment with opportunities for growth and impact.
The predicted salary is between 60000 - 80000 £ per year.
At Board, we power financial and operational planning solutions for the world's best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI-driven insights, customers transform complex, real-time data into actionable intelligence.
What's been key to our success? Our people—we value everyone's unique perspective and the energy they bring to the organization. We collaborate openly across teams and borders, embrace a growth mindset to get results, and celebrate shared success as goals and milestones are achieved.
Ready to join a team where innovation meets collaboration? If you're driven by bold ideas and a customer-centric mentality, your next adventure starts here!
Key Responsibilities- Marketing Strategy and Positioning
- Develop deep understanding of the Office of Finance buying groups, market trends, and competitive landscape
- Define clear, differentiated messaging and positioning, highlighting AI-driven finance use cases and business outcomes
- Translate product capabilities into compelling narratives for external audiences
- Go-to-Market Strategy (GTM) and Execution
- Own and execute GTM strategies across key segments and use cases
- Partner cross-functionally to deliver integrated campaigns, ABM programs, and sales plays that drive and progress pipeline
- Ensure consistent messaging across the comprehensive buyer journey
- Content, Thought Leadership and AI Enablement
- Create high-impact content (thought leadership, customer stories, videos, executive presentations) to support marketing and sales
- Leverage AI to scale content creation and improve quality and speed
- Position Board as a trusted advisor in finance transformation
- Sales and Partner Enablement
- Equip Sales and Partner teams with effective enablement assets (presentations, toolkits)
- Support client-facing engagements, including keynote presentations and demos
- Enable teams to clearly articulate value, differentiation, and ROI
- Customer Insights
- Act as the voice of the customer through interviews, win/loss analysis to shape GTM strategy
- Partner with Customer marketing on compelling customer case studies and proof points
- Feed market insights back into product strategy and roadmap
- Performance and Optimization
- Analyze marketing and pipeline performance to create actionable insights and improve outcomes
- Continuously optimize messaging, campaign briefs, and enablement based on data
- Cross-Functional Collaboration
- Be the driving force for solution launches using a consistent, best-practice approach driving alignment for cross-functional collaboration to enable routes and create demand.
- Partner with Solutions, Sales, Marketing, Product and Enablement to drive aligned, high-impact GTM execution
- 6+ years of experience in B2B Product Marketing, preferably in SaaS or enterprise software
- Proven track record of developing and executing GTM strategies that drive pipeline and revenue growth
- Strong expertise in messaging, positioning, and storytelling, particularly for complex solutions
- Experience supporting enterprise sales cycles and engaging with key stakeholders
- Demonstrate ability to leverage AI tools and workflows to improve productivity and output quality
- Excellent written, verbal, and presentation skills, with the ability to influence executive audiences
- Highly proactive, self-driven, and comfortable managing multiple priorities in a fast-paced environment
- Strong collaboration and stakeholder management skills across global teams
- Experience in Office of Finance, FP&A, EPM, or financial software solutions
- Familiarity with finance transformation trends and CFO priorities
- Experience with ABM strategies and enterprise buying groups
- Ability to communicate technical concepts (e.g., AI, analytics) in business terms
Location & Working Model: Flexible: Hybrid or Remote
Reports to: VP of Product Marketing
Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce.
Senior Product Marketer, Office of Finance in London employer: BOARD Deutschland GmbH
Contact Detail:
BOARD Deutschland GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketer, Office of Finance in London
✨Tip Number 1
Get to know the company inside out! Research Board's products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral—always a bonus!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Think about how your past experiences align with the role of Senior Product Marketer and be ready to share compelling narratives that highlight your achievements.
✨Tip Number 4
Don’t forget to follow up after your interviews! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the position. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Senior Product Marketer, Office of Finance in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the CFOs and finance transformation stakeholders mentioned in the job description. Show us that you get their world!
Craft Compelling Narratives: Just like in product marketing, storytelling is key! Use your application to translate your experiences into engaging narratives that highlight your skills in messaging and positioning. Make it relatable and impactful!
Showcase Your Data Savvy: Since this role involves analytics and AI-driven insights, don’t shy away from showcasing your experience with data. Highlight how you've used data to drive decisions or improve outcomes in your previous roles. We love numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at BOARD Deutschland GmbH
✨Know Your Audience
Before the interview, research the company and its target audience, especially within the Office of Finance. Understand the challenges CFOs and FP&A leaders face, and think about how your experience aligns with their needs.
✨Craft Your Story
Prepare to articulate your past experiences in product marketing, particularly how you've developed and executed go-to-market strategies. Use specific examples that highlight your storytelling skills and ability to translate complex concepts into relatable narratives.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data to drive marketing performance and optimise campaigns. Highlight any experience you have with AI tools and how they’ve improved your productivity or content quality.
✨Emphasise Collaboration
Since this role requires cross-functional collaboration, prepare examples that demonstrate your ability to work effectively with diverse teams. Talk about how you've partnered with sales, product, and customer marketing to achieve shared goals.