At a Glance
- Tasks: Shape product messaging and drive marketing campaigns that resonate with customers.
- Company: Join Board, a leader in innovative planning solutions with a collaborative culture.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace where your unique perspective is valued.
- Why this job: Be at the forefront of AI-driven marketing and make a real impact on business success.
- Qualifications: 6+ years in B2B product marketing, strong storytelling skills, and a customer-centric mindset.
The predicted salary is between 59400 - 72600 £ per year.
At Board, we help organizations turn planning into the trusted foundation for decisions in the era of agentic AI.
As planning, data, and AI converge, enterprises need a governed way to connect business context, agents, workflows, and action.
By combining business context, Continuous Planning, and efficient enterprise AI in one governed platform, Board’s trusted Agentic Planning Platform helps teams make that shift with confidence, so decisions are not disconnected from plans, operations, or financial outcomes.
What’s been key to our success?
Our people—we value everyone’s unique perspective and energy they bring to the organization.
We collaborate openly across teams and borders.
We embrace a growth mindset to get results.
And we celebrate shared success as goals and milestones are achieved.
Ready to join a team where innovation meets collaboration? If you're driven by bold ideas and a customer-centric mentality, your next adventure starts here!
In this role, which reports directly to the VP of Product Marketing, you will partner with Demand Generation, Field Marketing, Product Management, Solutions, and Sales to deliver compelling, differentiated messaging that translates into marketing campaigns, ABM and Sales plays that drive brand awareness, pipeline development, and sales success for new logos and existing customers.
This is a hybrid role - requiring 3 days a week in office.
The Role
Board is looking for an experienced and commercially minded
Senior Product Marketer to help shape how we position, differentiate, and take Board to market.
We are looking for a resourceful and experienced Product Marketer to grow the business and ensure that a cohesive marketing strategy helps us meet or exceed revenue objectives.
Reporting to the VP of Product Marketing, you will play a key role in connecting our product innovation with the needs of our customers and the market.
You’ll turn complex capabilities into clear, compelling stories, develop differentiated positioning and messaging, and partner across Product, Sales, Marketing, Solutions, Customer Success, and Partners to bring our value proposition to life.
This is a highly cross-functional and visible role for a product marketer who combines market and customer insight with strong storytelling and GTM execution—and who is equally comfortable developing strategy, creating content, enabling Sales, and engaging with customers and executives.
Key Responsibilities
- Market Intelligence & Positioning
- Develop a deep understanding of Board’s buyers, market dynamics, competitive landscape, and enterprise buying journey to identify opportunities for differentiation and growth.
- Develop and evolve differentiated positioning, messaging, and value propositions that clearly articulate Board’s value and business outcomes.
- Translate product innovation, including AI capabilities, into relevant and compelling narratives for business and executive audiences.
- Go-to-Market Strategy & Execution
- Develop and execute GTM strategies for key Board innovations, launches, and strategic initiatives, from market insight and positioning through activation and measurement.
- Partner with Product, Demand Generation, Field Marketing, Sales, Solutions, and Enablement to deliver integrated campaigns, ABM programs, and sales plays.
- Drive consistent messaging and storytelling across the customer journey and global go-to-market organization.
- Content & Thought Leadership
- Create high-impact content and narratives for campaigns, launches, executive presentations, events, digital channels, and sales engagements.
- Act as a Board evangelist, helping communicate our point of view on the market, customer challenges, planning, and enterprise AI.
- Use AI effectively to accelerate research, content development, analysis, and workflows while continually improving the quality and impact of product marketing.
- Sales & Partner Enablement
- Equip Sales and Partners with compelling messaging, presentations, competitive insights, value frameworks, and other tools that help them engage buyers and win.
- Partner with Enablement to drive adoption and consistent use of product marketing messaging and assets.
- Be client-ready and comfortable presenting Board’s value proposition to customers, prospects, partners, and executive audiences.
- Customer & Market Insights
- Bring the voice of the customer into product marketing through customer interviews, win/loss analysis, competitive intelligence, and field insights.
- Partner with Customer Marketing to develop compelling customer stories, case studies, and proof points that demonstrate measurable business value.
- Translate customer and market insights into actionable recommendations that inform product strategy, roadmap priorities, messaging, and GTM execution.
- Performance & Optimization
- Measure the effectiveness of product marketing initiatives using relevant business, marketing, and sales indicators.
- Use data and field feedback to continually optimize positioning, messaging, content, enablement, and GTM programs.
- What We’re Looking For
- 6+ years of B2B product marketing experience, ideally within Saa S or enterprise software.
- Proven experience developing positioning, messaging, and go-to-market strategies for complex technology products.
- Strong understanding of enterprise buying journeys and experience partnering with Sales to support complex, competitive sales cycles.
- Exceptional storytelling, writing, presentation, and communication skills, with the ability to translate complex technology into clear customer and business value.
- Demonstrated ability to develop high-quality external content and internal sales and marketing assets.
- Strong market and customer orientation, with experience using customer research, competitive intelligence, win/loss insights, and data to inform decisions.
- Practical experience using AI tools and workflows to improve research, content development, analysis, productivity, and quality of work.
- Excellent cross-functional collaboration and influencing skills, with the ability to build alignment across Product, Sales, Marketing, Solutions, Customer Success, and Partners.
- Highly proactive and comfortable taking ownership, managing multiple priorities, and operating in a fast-paced, global environment.
- Comfortable working on high-visibility initiatives and presenting to senior internal and external audiences.
- Preferred Qualifications
- Experience marketing enterprise planning, analytics, financial, operational, or data-driven software.
- Experience bringing AI-enabled enterprise software capabilities to market.
- Experience with competitive positioning, sales enablement, ABM, and enterprise GTM programs.
- Demonstrated ability to connect product marketing activity to measurable commercial outcomes.
- Our commitment to Diversity and Inclusion
Join a company that believes in the added value of diversity, inclusion, and belonging.
We foster a working environment in which all people are respected and valued, for all aspects which make them unique.
We hire you for who you are, and we want you to bring your true self to work every day!
Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce.
Your personal data will be stored for as long as it is necessary to process the job applications that you submitted and for the provision of the service that you requested.
Your personal data may also be processed for the fulfillment of the obligations provided for by law.
Your data will in any case be deleted without unjustified delay once the aforementioned legal obligations have been fulfilled.
Your personal data are collected and used by Board International SA and/or its subsidiaries that are located in the EU or outside on the basis of the appropriate safeguards provided by the European Regulation 2016/679.
At any time you may request to access, to correct and/or delete your personal data used by Board International SA or by its subsidiaries for recruiting purposes.
- For further question, please refer to our Privacy Policy at
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Senior Product Marketer in London employer: BOARD Deutschland GmbH
Board International is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for an AI-Driven FP&A Solution Engineer. With a strong emphasis on employee growth and development, you will have access to cutting-edge technology and the opportunity to work alongside industry experts in a dynamic environment. Located in a vibrant area, the company offers a supportive atmosphere where your contributions are valued, and your career can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketer in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BOARD Deutschland GmbH and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BOARD Deutschland GmbH are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BOARD Deutschland GmbH on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BOARD Deutschland GmbH. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketer in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BOARD Deutschland GmbH. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BOARD Deutschland GmbH:Show us that you’ve done your homework! In your application, briefly mention what you admire about BOARD Deutschland GmbH’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BOARD Deutschland GmbH
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BOARD Deutschland GmbH will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BOARD Deutschland GmbH, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
