At a Glance
- Tasks: Lead marketing strategies for global financial services, driving commercial success and collaboration.
- Company: Join BNY, a leader in financial services with a culture of excellence.
- Benefits: Competitive pay, flexible resources, generous leave, and volunteer time.
- Other info: Opportunity to work globally and influence key business priorities.
- Why this job: Make an impact in a dynamic role that shapes the future of financial marketing.
- Qualifications: Experience in product marketing within financial services and strong communication skills.
The predicted salary is between 80000 - 100000 € per year.
We are looking for a Vice President to join our Markets Marketing team to drive commercial success across the global collateral platform, collaborate with product teams on roadmap and positioning, and deliver aligned go-to-market strategies.
Responsibilities
- Drive the commercial success of BNY’s Markets businesses by developing and executing marketing strategies aligned to business priorities across the Global Collateral platform.
- Collaborate with product teams to understand the product roadmap, shape clear positioning, and deliver coordinated go-to-market strategies aligned with enterprise and Markets messaging.
- Provide international marketing support for Markets, working with regional stakeholders across EMEA, APAC, and the Americas to adapt global campaigns, materials, and messaging for local market relevance.
- Integrate initiatives into broader enterprise marketing programs, collaborating with Marketing and Communications stakeholders to deliver cohesive, multi-channel campaigns.
- Work hand in hand with segment marketing, events, creative teams, and client executives globally to maximise campaign reach and impact, including the effective management of marketing project management systems to drive delivery, coordination, and governance.
- Establish and track rigorous KPIs, providing clear performance reporting and insights to senior leadership.
- Leverage data, analytics, and stakeholder feedback to continuously refine messaging, improve execution, and enhance future campaign effectiveness across regions.
Qualifications
- Bachelor’s degree in marketing, business, communications, or related field; master’s degree preferred.
- Several years of experience in product marketing, with a strong track record of success in the financial services industry.
- Expertise in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
- Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
- Creative thinker with a passion for innovation and excellence in product marketing strategy and execution.
- Comprehensive understanding of the financial industry and functional knowledge of products, industry innovations, and overall competitive landscape.
Additional Responsibilities
- Drive and influence marketing strategies that support key business priorities, with a focus on setting clear goals and quantifying outcomes.
- Build knowledge about the products and solutions sets, the clients they serve, and the competitive environment.
- Deliver messaging and value proposition.
- Enable client-facing teams to communicate value proposition and initiatives.
- Identify product synergies across the broader enterprise.
- Create and maintain standard marketing content.
- Collaborate with partners in digital marketing, creative, events, commercialization, and other specialist marketing functions to execute deliverables.
Benefits
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools, generous paid leaves, and paid volunteer time. BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups, females, individuals with disabilities, protected veterans.
Vice President, Markets Marketing employer: BNY
At BNY, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. As a Vice President in our Markets Marketing team based in London, you will benefit from competitive compensation, generous paid leave, and access to global resources that support your professional growth. Our commitment to diversity and inclusion ensures a supportive environment where every employee can thrive and contribute to meaningful marketing strategies that drive commercial success across the financial services industry.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President, Markets Marketing
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your achievements and how they relate to the role. We want to see how your experience aligns with their needs, so come prepared with examples that showcase your marketing prowess!
✨Research the Company
Before any interview, do your homework! Understand the company’s products, market position, and recent news. This will not only impress them but also help you tailor your responses to show how you can contribute to their goals. We love candidates who are genuinely interested!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we often have exclusive roles listed there that you won’t find anywhere else. Let’s get you on board!
We think you need these skills to ace Vice President, Markets Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Vice President, Markets Marketing. Highlight your experience in product marketing and any relevant achievements in the financial services industry. We want to see how you can drive commercial success!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team. Share specific examples of how you've developed and executed marketing strategies that align with business priorities, just like we do at StudySmarter.
Showcase Your Collaboration Skills:Since this role involves working closely with various teams, make sure to highlight your collaboration skills. Talk about times when you've successfully partnered with others to deliver coordinated go-to-market strategies or multi-channel campaigns.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us at StudySmarter!
How to prepare for a job interview at BNY
✨Know Your Market Inside Out
Before the interview, dive deep into the financial services industry and understand the latest trends, challenges, and innovations. This knowledge will help you demonstrate your expertise and show that you're not just familiar with the role but also passionate about the market.
✨Showcase Your Strategic Thinking
Prepare to discuss specific marketing strategies you've developed in the past. Be ready to explain how you aligned these strategies with business priorities and the impact they had on commercial success. Use concrete examples to illustrate your thought process and results.
✨Collaborate Like a Pro
Since collaboration is key for this role, think of examples where you've successfully worked with cross-functional teams. Highlight how you communicated effectively with product teams, regional stakeholders, and client executives to achieve common goals.
✨Metrics Matter
Be prepared to talk about how you've established and tracked KPIs in previous roles. Discuss how you used data and analytics to refine messaging and improve campaign effectiveness. This will show that you have a results-driven mindset and can provide valuable insights to senior leadership.
