VP - Digital Assets Product Strategy & Commercialisation in London
VP - Digital Assets Product Strategy & Commercialisation

VP - Digital Assets Product Strategy & Commercialisation in London

London Full-Time 72000 - 108000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead product strategies for innovative digital assets and drive market adoption across EMEA.
  • Company: Join BNY, a global leader in financial services with a culture of growth and innovation.
  • Benefits: Competitive pay, flexible resources, generous leave, and a focus on wellbeing.
  • Why this job: Shape the future of finance with cutting-edge technology and impactful solutions.
  • Qualifications: Extensive experience in product strategy within fintech or digital assets is essential.
  • Other info: Dynamic role with opportunities to influence global strategies and collaborate with diverse teams.

The predicted salary is between 72000 - 108000 ÂŁ per year.

Join to apply for the VP - Digital Assets Product Strategy & Commercialisation role at BNY. At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting‑edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Overview

We’re seeking a dynamic and seasoned professional to join our Product & Innovation Hub to develop product commercialization strategies for cutting‑edge products and solutions, driving growth and adoption at scale. This role will play a key part in advancing the commercial strategy, go‑to‑market execution across the EMEA region for BNY’s expanding suite of digital solutions. This role will be based in London, though other locations may be considered.

Responsibilities

  • Develop & execute go‑to‑market strategies to increase awareness and adoption of products and solutions at scale.
  • Drive the development of product positioning, messaging, and value propositions to support sales and marketing efforts.
  • Maintain a deep understanding of market trends, regulatory developments (e.g., MiCA, DLT Pilot Regime), competitive analysis and client needs to inform product commercialization.
  • Support strategic client engagements, preparing materials, coordinating internal stakeholders, and contributing to client discussions.
  • Collaborate with cross‑functional teams (product, sales, marketing, technology, legal, risk, and compliance) to align strategy and ensure product readiness.
  • Create thought leadership to scale our narrative and educate clients and ecosystem partners.
  • Develop commercialization toolkits and enablement materials, including client narratives, pitch decks, FAQs, and internal training content.
  • Represent EMEA market perspectives in global strategy and commercialization forums, influencing product roadmap and market entry priorities.
  • Champion innovation and change, contributing to the Product & Innovation Hub’s mission to reimagine the future of finance.
  • Contribute to product strategy for complex products and solutions, using subject matter expertise to drive direction.

Qualifications

  • Vast experience in strategy, product commercialization, or product management within financial services, fintech, or digital assets.
  • Deep understanding of digital assets and markets (tokenization, digital cash, and crypto).
  • Strong grounding in traditional financial products and infrastructure, in areas such as securities services, payments, collateral management, investment, or wealth management.
  • Proven ability to design and execute go‑to‑market strategies, including opportunity sizing, client segmentation, and commercial positioning.
  • Knowledge of EMEA regulatory frameworks relevant to digital assets (MiCA, DLT Pilot, FCA guidance, and other local regional regimes).
  • Excellent communication and presentation skills, capable of simplifying complex topics for diverse audiences.
  • Strong collaboration skills, with experience managing cross‑functional initiatives and influencing senior stakeholders.
  • Proven ability to work in a fast‑paced, innovation‑driven environment, managing multiple projects and stakeholders.
  • Bachelor’s degree in business, finance, economics or related field; advanced degree preferred.
  • Proficiency in additional European languages is a plus.

Our Benefits and Rewards

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay‑for‑performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer – Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

VP - Digital Assets Product Strategy & Commercialisation in London employer: BNY

At BNY, we pride ourselves on fostering a culture of innovation and collaboration that empowers our employees to thrive. As a leading global financial services firm based in London, we offer competitive compensation, comprehensive benefits, and ample opportunities for professional growth, all while working at the forefront of digital asset solutions that are reshaping the financial landscape. Join us to be part of a dynamic team that values your contributions and supports your journey towards success.
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Contact Detail:

BNY Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land VP - Digital Assets Product Strategy & Commercialisation in London

✨Tip Number 1

Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.

✨Tip Number 2

Prepare for interviews by researching the company and its products. Know their digital assets inside out, so you can impress them with your insights.

✨Tip Number 3

Showcase your expertise! Bring examples of your past successes in product strategy and commercialization to the table. Real-life stories resonate more than just words.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive!

We think you need these skills to ace VP - Digital Assets Product Strategy & Commercialisation in London

Product Commercialization
Go-to-Market Strategy
Market Analysis
Regulatory Knowledge (MiCA, DLT Pilot Regime)
Client Engagement
Cross-Functional Collaboration
Communication Skills
Presentation Skills
Innovation Management
Digital Assets Expertise
Financial Services Knowledge
Project Management
Stakeholder Influence
Strategic Thinking

Some tips for your application 🫡

Tailor Your Application: Make sure to customise your CV and cover letter for the VP role. Highlight your experience in product strategy and digital assets, and show us how you can drive growth and adoption at scale.

Showcase Your Expertise: We want to see your deep understanding of digital assets and market trends. Use specific examples from your past roles to demonstrate how you've successfully navigated complex product strategies in the financial services sector.

Be Clear and Concise: When writing your application, keep it straightforward. Use clear language to explain your achievements and how they relate to the responsibilities outlined in the job description. We appreciate brevity!

Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at BNY.

How to prepare for a job interview at BNY

✨Know Your Digital Assets

Make sure you brush up on your knowledge of digital assets, including tokenization and crypto. Understand the latest market trends and regulatory developments like MiCA and DLT Pilot Regime. This will help you demonstrate your expertise and show that you're well-prepared for the role.

✨Craft Your Go-To-Market Strategy

Prepare to discuss how you would develop and execute go-to-market strategies for BNY's products. Think about client segmentation and commercial positioning. Having a clear plan in mind will impress the interviewers and show that you can think strategically.

✨Showcase Your Collaboration Skills

This role requires strong collaboration with cross-functional teams. Be ready to share examples of how you've successfully managed initiatives involving different stakeholders. Highlight your ability to influence senior stakeholders and work in fast-paced environments.

✨Simplify Complex Topics

Practice explaining complex financial concepts in simple terms. The interviewers will want to see if you can communicate effectively with diverse audiences. Prepare a few examples where you've had to break down complicated ideas for clients or colleagues.

VP - Digital Assets Product Strategy & Commercialisation in London
BNY
Location: London

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  • VP - Digital Assets Product Strategy & Commercialisation in London

    London
    Full-Time
    72000 - 108000 ÂŁ / year (est.)
  • B

    BNY

    50-100
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