At a Glance
- Tasks: Drive marketing strategies for global collateral platform and collaborate with product teams.
- Company: Join BNY, a leader in financial services with a culture of excellence.
- Benefits: Competitive pay, flexible resources, generous leave, and volunteer time.
- Other info: Opportunity to work with diverse teams across EMEA, APAC, and the Americas.
- Why this job: Make an impact in a dynamic role that shapes marketing strategies globally.
- Qualifications: Bachelor's degree in marketing or related field; experience in product marketing preferred.
The predicted salary is between 80000 - 100000 € per year.
We are looking for a Vice President to join our Markets Marketing team to drive commercial success across the global collateral platform, collaborate with product teams on roadmap and positioning, and deliver aligned go-to-market strategies.
Responsibilities
- Drive the commercial success of BNY’s Markets businesses by developing and executing marketing strategies aligned to business priorities across the Global Collateral platform.
- Collaborate with product teams to understand the product roadmap, shape clear positioning, and deliver coordinated go-to-market strategies aligned with enterprise and Markets messaging.
- Provide international marketing support for Markets, working with regional stakeholders across EMEA, APAC, and the Americas to adapt global campaigns, materials, and messaging for local market relevance.
- Integrate initiatives into broader enterprise marketing programs, collaborating with Marketing and Communications stakeholders to deliver cohesive, multi-channel campaigns.
- Work hand in hand with segment marketing, events, creative teams, and client executives globally to maximise campaign reach and impact, including the effective management of marketing project management systems to drive delivery, coordination, and governance.
- Establish and track rigorous KPIs, providing clear performance reporting and insights to senior leadership.
- Leverage data, analytics, and stakeholder feedback to continuously refine messaging, improve execution, and enhance future campaign effectiveness across regions.
Qualifications
- Bachelor’s degree in marketing, business, communications, or related field; master’s degree preferred.
- Several years of experience in product marketing, with a strong track record of success in the financial services industry.
- Expertise in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
- Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
- Creative thinker with a passion for innovation and excellence in product marketing strategy and execution.
- Comprehensive understanding of the financial industry and functional knowledge of products, industry innovations, and overall competitive landscape.
Additional Responsibilities
- Drive and influence marketing strategies that support key business priorities, with a focus on setting clear goals and quantifying outcomes.
- Build knowledge about the products and solutions sets, the clients they serve, and the competitive environment.
- Deliver messaging and value proposition.
- Enable client-facing teams to communicate value proposition and initiatives.
- Identify product synergies across the broader enterprise.
- Create and maintain standard marketing content.
- Collaborate with partners in digital marketing, creative, events, commercialization, and other specialist marketing functions to execute deliverables.
Benefits
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools, generous paid leaves, and paid volunteer time.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups, females, individuals with disabilities, protected veterans.
Vice President, Markets Marketing in London employer: BNY
At BNY, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our London office provides employees with access to competitive compensation, generous benefits, and ample opportunities for professional growth within the financial services industry. Join us to be part of a diverse team that values excellence and supports your career aspirations while making a meaningful impact across global markets.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President, Markets Marketing in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your achievements and how they relate to the role. We want to see how your experience aligns with their needs, so come prepared with examples that showcase your marketing prowess!
✨Research the Company
Before any interview, do your homework! Understand the company’s products, values, and recent news. This will not only impress them but also help you tailor your responses. We love candidates who show genuine interest in what we do!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining our team. Let’s make it happen!
We think you need these skills to ace Vice President, Markets Marketing in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Vice President role. Highlight your experience in product marketing and how it aligns with our goals at StudySmarter. We want to see how you can drive commercial success in our Markets Marketing team!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've successfully executed marketing strategies in the financial services industry. We love seeing concrete results!
Be Authentic:Let your personality shine through in your application. We value creativity and innovation, so don’t be afraid to express your unique approach to marketing. Show us why you’re passionate about this role and how you can contribute to our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter!
How to prepare for a job interview at BNY
✨Know Your Market Inside Out
Before the interview, dive deep into the financial services industry and understand the latest trends, challenges, and innovations. Familiarise yourself with BNY's Markets businesses and their global collateral platform to demonstrate your expertise and show how you can drive commercial success.
✨Showcase Your Strategic Thinking
Prepare to discuss specific marketing strategies you've developed in the past. Be ready to explain how you aligned these strategies with business priorities and how they contributed to measurable outcomes. This will highlight your ability to shape clear positioning and deliver effective go-to-market strategies.
✨Collaboration is Key
Since the role involves working closely with various teams, think of examples where you've successfully collaborated with product teams, creative teams, or client executives. Emphasise your interpersonal skills and how you’ve influenced stakeholders to achieve common goals.
✨Data-Driven Decision Making
Be prepared to discuss how you've used data and analytics to refine marketing messages and improve campaign effectiveness. Highlight any KPIs you've established and how you've reported performance insights to senior leadership, showcasing your analytical mindset and commitment to continuous improvement.
