VP, Product Marketing Copy Writer, AS and CCM (London)

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system, we touch nearly 20% of the world’s investible assets. Every day, our 50,000+ employees bring their perspectives to create solutions that benefit businesses, communities, and people everywhere.

We continue to be a leader in the industry, recognized as a top employer for innovation and inclusion. Through our unique ideas and talents, we help make money work for the world. This is #LifeAtBNY.

We’re seeking a VP, Product Marketing Copy Writer, Asset Servicing & Collateral to join our Product Marketing team in London (Hybrid: 4 days onsite).

In this role, you will:

1. Drive the commercial success of BNY’s Asset Servicing & Collateral business by developing and executing marketing strategies aligned with business priorities.
2. Collaborate with product teams to understand the roadmap, craft messaging and positioning, and develop go-to-market strategies.
3. Coordinate with broader marketing initiatives and stakeholders to facilitate multi-channel campaigns.

Responsibilities include:

1. Support business priorities through targeted marketing strategies with measurable goals.
2. Develop product positioning, value propositions, and messaging that resonate with clients and differentiate us in the market.
3. Enhance knowledge of Asset Servicing solutions, client segments, and competitive landscape.
4. Create and maintain sales enablement materials and marketing tools to support demand generation and client engagement.
5. Collaborate with product development, sales, relationship management, and marketing teams to execute deliverables.

Qualifications:

• Bachelor’s degree in marketing, business, communications, or related field; master’s preferred.
• Relevant experience in product marketing within financial services, with a successful track record.
• Proven ability to develop and implement product marketing strategies, including positioning and go-to-market plans.
• Excellent communication, presentation, and interpersonal skills for effective collaboration.
• Understanding of marketing principles, customer insights, and trends in financial product marketing.
• Creative mindset with a passion for innovation and excellence.
• Knowledge of investment ecosystem, asset servicing, custody, and fund administration is advantageous.

Our Awards:

• America’s Most Innovative Companies, Fortune, 2024
• World’s Most Admired Companies, Fortune, 2024
• Human Rights Campaign Foundation, Corporate Equality Index, 2023-2024
• Best Places to Work for Disability Inclusion, Disability: IN, 2023-2024
• Most Just Companies, Just Capital and CNBC, 2024
• Dow Jones Sustainability Indices, Top Company for Sustainability, 2024
• Bloomberg’s Gender Equality Index, 2023

Benefits and Rewards:

BNY offers competitive compensation, benefits, and wellbeing programs, supporting your health, resilience, and financial goals. We also provide generous paid leave, including volunteer time, to support your life’s moments.

BNY is an Equal Employment Opportunity/Affirmative Action Employer—welcoming underrepresented groups, females, individuals with disabilities, and protected veterans.

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