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- Tasks: Lead EMEA marketing strategies and drive client engagement across diverse markets.
- Company: Join BNY Mellon, a top global financial services company with a culture of innovation and inclusivity.
- Benefits: Enjoy competitive pay, flexible resources, generous paid leaves, and a focus on personal well-being.
- Why this job: Make an impact in a dynamic role that bridges corporate marketing with local execution.
- Qualifications: Extensive marketing experience in financial services and strong leadership skills required.
- Other info: This position is hybrid, based in London, and offers opportunities for global collaboration.
The predicted salary is between 43200 - 72000 ÂŁ per year.
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system, we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities, and people everywhere.
We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.
We’re seeking a future team member for the role of Head of EMEA Field Marketing & Strategic Programs to join our Client Marketing team. This role is located in London (Hybrid).
We are seeking an accomplished and dynamic Senior Vice President, Head of EMEA Field Marketing and Strategic Commercial Programs to lead and execute our go-to-market strategies across the UK, Continental Europe, and the Middle East. This role combines regional field marketing leadership with the development and execution of global strategic marketing programs to drive commercial outcomes, enhance market presence, and align marketing efforts with the company’s strategic objectives.
The ideal candidate will have extensive experience in marketing leadership within the financial services sector, with a proven ability to deliver measurable business impact through innovative, customer-centric, and data-driven marketing strategies. This is a highly visible role reporting to the Global Head of Field Marketing, working cross-functionally with global teams, regional leadership, and commercial stakeholders.
In this role, you’ll make an impact in the following ways:
- Field Marketing Leadership
- Develop the global field marketing strategy to drive demand generation, client engagement, and brand awareness across the UK, Continental Europe, and the Middle East.
- Collaborate with regional and corporate teams to ensure field marketing aligns with business objectives, product strategies, and target audience needs.
- Act as the bridge between corporate marketing and local markets, balancing brand consistency with regional execution.
- Sales Alignment & Campaign Execution
- Work closely with sales leadership to ensure field marketing programs support and accelerate the sales cycle and revenue goals.
- Develop targeted initiatives, including ABM (Account-Based Marketing), that cater to high-value prospects and clients.
- Provide data insights to optimize conversion, pipeline acceleration, and regional sales performance.
- Oversee the creation and deployment of multi-channel field marketing campaigns (e.g., events, digital, direct mail) tailored to local market needs & evaluate campaign performance, adjusting strategies as needed based on data, regional feedback, and evolving market conditions.
- Strategic Programs
- Lead the development and deployment of strategic programs aimed at enhancing global commerciality.
- Execute high visibility programs that will drive increased sales engagement and enterprise standardization, including but not limited to corporate narrative training and localization of segment-based campaigns.
- Manage stakeholders across businesses, regions, and within Marketing & Communications to make a high impact.
To be successful in this role, we’re seeking the following:
- Extensive marketing leadership experience in the financial services industry or a related field.
- Proven track record of driving successful go-to-market strategies and commercial programs in EMEA.
- Ability to think globally and act locally, balancing big-picture strategy with tactical execution.
- Strong understanding of regional market dynamics across EMEA.
- Sensitivity to cultural differences and ability to adapt marketing strategies for diverse markets.
- Strong leadership skills with the ability to inspire, influence, and collaborate across all levels of the organization.
- Exceptional verbal and written communication skills, including the ability to present complex ideas to senior stakeholders.
- Demonstrated expertise in ABM, demand generation, and customer lifecycle marketing.
- Experience working in a global, matrixed organization with cross-functional teams.
At BNY, our culture speaks for itself. Here’s a few of our awards:
- America’s Most Innovative Companies, Fortune, 2024
- World’s Most Admired Companies, Fortune 2024
- Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
- Best Places to Work for Disability Inclusion , Disability: IN – 100% score, 2023-2024
- “Most Just Companies”, Just Capital and CNBC, 2024
- Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
- Bloomberg’s Gender Equality Index (GEI), 2023
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer – Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
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EMEA Field Marketing Lead employer: BNY Mellon
Contact Detail:
BNY Mellon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EMEA Field Marketing Lead
✨Tip Number 1
Familiarize yourself with BNY Mellon's global marketing strategies and recent campaigns. Understanding their approach will help you align your experience with their needs and demonstrate your ability to contribute effectively.
✨Tip Number 2
Network with current or former employees of BNY Mellon, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can be beneficial during interviews.
✨Tip Number 3
Highlight your experience with Account-Based Marketing (ABM) and demand generation in your conversations. Be prepared to discuss specific examples of how you've successfully executed these strategies in previous roles.
✨Tip Number 4
Stay updated on market trends in the financial services industry, particularly in the EMEA region. Being knowledgeable about regional dynamics will show your commitment and readiness to tackle the challenges of the role.
We think you need these skills to ace EMEA Field Marketing Lead
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the EMEA Field Marketing Lead position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant marketing leadership experience in the financial services industry. Emphasize your track record of successful go-to-market strategies and any experience with ABM and demand generation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of regional market dynamics and your ability to balance global strategy with local execution. Use specific examples from your past experiences to demonstrate your leadership skills and communication abilities.
Highlight Cultural Sensitivity: In your application, make sure to mention your sensitivity to cultural differences and your adaptability in marketing strategies for diverse markets. This is particularly important for a role that spans multiple regions.
How to prepare for a job interview at BNY Mellon
✨Understand the Financial Services Landscape
Make sure to familiarize yourself with the current trends and challenges in the financial services industry. Being able to discuss these topics will demonstrate your expertise and show that you are well-prepared for the role.
✨Showcase Your Leadership Experience
Prepare specific examples of how you've successfully led marketing initiatives in the past. Highlight your ability to inspire and collaborate with cross-functional teams, as this is crucial for the EMEA Field Marketing Lead position.
✨Emphasize Cultural Sensitivity
Given the regional focus of the role, be ready to discuss how you have adapted marketing strategies to cater to diverse markets. This will showcase your understanding of cultural differences and your ability to think globally while acting locally.
✨Prepare for Data-Driven Discussions
Since the role involves optimizing campaigns based on data insights, be prepared to discuss your experience with data analysis and how it has influenced your marketing strategies. This will highlight your analytical skills and your ability to drive results.
