VP, Product Marketing Copy Writer, AS and CCM (London)

VP, Product Marketing Copy Writer, AS and CCM

Join to apply for the VP, Product Marketing Copy Writer, AS and CCM role at BNY

VP, Product Marketing Copy Writer, AS and CCM

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Join to apply for the VP, Product Marketing Copy Writer, AS and CCM role at BNY

Job Description
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.

Job Description
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.
We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what is all about.
We’re seeking a future team member for the role of VP, Product Marketing Copy Writer, Asset Servicing & Collateral to join our Product Marketing team. This role is located in London and is Hybrid (4 days).
In this role, you’ll make an impact in the following ways:

• Drive commercial success of BNY’s Asset Servicing & Collateral business by creating and executing marketing strategies aligned with business priorities.
• Collaborate with product teams to understand the roadmap, develop messaging and positioning, and create go-to-market strategies.
• Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders across marketing to facilitate the creation, coordination, and communication of multi-channel marketing campaigns.

Responsibilities Can Include

• Drive marketing strategies that support business priorities, with a focus on setting clear goals and quantifying commercial impact
• Build product positioning, value propositions, and messaging that resonate with clients and the market to highlight our differentiation.
• Expand knowledge about the Asset Servicing set of solutions, the client segments they serve and the competitive environment
• Create and maintain a sales enablement suite of materials, building a growing set of marketing tools and literature to support demand generation, client lifecycle marketing, sales and account development.
• Collaborate with business partners including product development, sales and relationship management teams whilst also collaborating closely with specialist marketing functions and communications teams to execute deliverables.

To be successful in this role, we’re seeking the following:

• Bachelor’s degree in marketing, business, communications, or related field; master’s degree preferred.
• Relevant years of experience in product marketing, with a strong track record of success in the financial services industry.
• Proven ability in supporting the development and execution of comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
• Creative thinker with a passion for driving innovation and excellence in product marketing strategy development and execution.
• Candidates with a sound understanding of the investment ecosystem and knowledge of asset servicing, custody and fund administration is preferable.

At BNY, our culture speaks for itself. Here’s a few of our awards:

• America’s Most Innovative Companies, Fortune, 2024
• World’s Most Admired Companies, Fortune 2024
• Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
• Best Places to Work for Disability Inclusion , Disability: IN – 100% score, 2023-2024
• “Most Just Companies”, Just Capital and CNBC, 2024
• Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
• Bloomberg’s Gender Equality Index (GEI), 2023

Our Benefits And Rewards
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer – Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionProduct Management and Marketing

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