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For Companies At a Glance
- Tasks: Lead digital marketing initiatives to boost brand visibility and drive growth.
- Company: Join BNP Paribas Real Estate, a leader in innovation and sustainability.
- Benefits: Enjoy a competitive package, health perks, and a dynamic work environment.
- Why this job: Be part of a creative team making a real impact in the real estate sector.
- Qualifications: Degree or equivalent experience; expertise in B2B marketing and digital strategies required.
- Other info: This is a maternity cover role, perfect for those seeking a mid-senior level position.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Digital Marketing Manager (Maternity Cover) role at BNP Paribas Real Estate.
The Marketing Manager will play a pivotal role in developing and executing digital marketing initiatives, focusing on the BNPPRE brand to enhance visibility and drive business growth. At BNP Paribas Real Estate, we prioritise clients, innovation, and sustainability. Our Marketing & Communications team supports the business in meeting strategic objectives by bringing our services to market, engaging audiences, and strengthening the BNPPRE brand.
Responsibilities
- Contribute to digital marketing plans aligned with overall business strategy, providing advice and revising strategies as needed.
- Plan and execute campaigns including SEO/SEM, paid social media, and display advertising.
- Measure and report on campaign performance, using analytics to optimise customer interactions and user journeys.
- Support business development activities, including the implementation of Microsoft Dynamics and Key Account Management programs.
- Manage digital campaigns supporting lead generation, brand awareness, and content promotion.
- Collaborate internally to create and optimise web content for SEO and user experience.
- Assist in delivering key client events through targeted marketing efforts.
- Work with Research and PR teams to develop engaging content for digital platforms.
Accountabilities
- Implement BNPPRE’s brand campaigns, ensuring consistency and alignment with corporate messaging.
- Coordinate with HQ and BNP Paribas to promote the brand internally and externally.
- Build relationships with senior stakeholders.
- Stay updated on digital trends and recommend new technologies, considering impacts like AI and cookie-less environments.
Requirements
- Degree or equivalent experience.
- Proficiency in MS Office suite.
- Proven track record in B2B marketing, with social media, digital marketing, and CRM expertise.
- Experience or knowledge of the real estate sector is advantageous.
About You
- Confident communicator with resilience and a proactive attitude.
- Ability to simplify complex challenges and analyse data effectively.
We offer a competitive package, a dynamic work environment, and benefits supporting health, well-being, and financial security. BNP Paribas Real Estate champions diversity and inclusion, committed to equal opportunity employment.
Additional Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
Digital Marketing Manager (Maternity Cover) employer: BNP Paribas Real Estate
Contact Detail:
BNP Paribas Real Estate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager (Maternity Cover)
✨Tip Number 1
Familiarise yourself with the BNPPRE brand and its values. Understanding their focus on clients, innovation, and sustainability will help you align your discussions during interviews with their core objectives.
✨Tip Number 2
Stay updated on the latest digital marketing trends, especially in B2B contexts. Being able to discuss recent developments in SEO, SEM, and social media strategies will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 3
Network with professionals in the real estate sector. Building connections can provide insights into industry-specific challenges and opportunities, which you can leverage in your conversations with the hiring team.
✨Tip Number 4
Prepare to discuss your experience with analytics tools and how you've used data to optimise campaigns. Highlighting specific examples of your past successes will showcase your ability to drive results in a similar role.
We think you need these skills to ace Digital Marketing Manager (Maternity Cover)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Digital Marketing Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in digital marketing, particularly in B2B contexts. Emphasise your achievements in SEO/SEM, social media campaigns, and any experience with CRM systems like Microsoft Dynamics.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of BNP Paribas Real Estate's brand values. Mention specific examples of past campaigns you've managed and how they relate to the role.
Highlight Relevant Skills: In your application, be sure to mention your proficiency in analytics tools and your ability to measure and report on campaign performance. Discuss your familiarity with current digital trends and technologies, especially those relevant to the real estate sector.
How to prepare for a job interview at BNP Paribas Real Estate
✨Know Your Digital Marketing Fundamentals
Make sure you brush up on the key concepts of digital marketing, especially SEO, SEM, and social media strategies. Be prepared to discuss how you've successfully implemented these in past roles, as this will show your expertise and understanding of the field.
✨Showcase Your Analytical Skills
Since measuring and reporting on campaign performance is crucial for this role, be ready to share examples of how you've used analytics to optimise campaigns. Highlight specific metrics you've improved and the tools you used to track performance.
✨Demonstrate Your Collaborative Spirit
This position requires working closely with various teams, so be prepared to discuss your experience in cross-functional collaboration. Share examples of how you've worked with content creators, PR teams, or other departments to achieve marketing goals.
✨Stay Updated on Industry Trends
BNP Paribas Real Estate values innovation, so show that you're aware of the latest trends in digital marketing and technology. Discuss any recent developments you've followed, such as AI in marketing or changes in data privacy regulations, and how they might impact the industry.
