At a Glance
- Tasks: Drive customer insights using analytics to enhance marketing strategies and profitability.
- Company: Join a leading financial services company focused on innovation and customer success.
- Benefits: Competitive salary, career development opportunities, and a supportive work environment.
- Other info: Collaborative team culture with opportunities for personal and professional growth.
- Why this job: Make a real impact by shaping customer experiences and driving business growth.
- Qualifications: Experience in analytics and a passion for understanding customer behaviour.
The predicted salary is between 36000 - 44000 £ per year.
Working in the Analytics team, the Customer Insight Manager provides delivery of commercial value through the usage of analytical methods to deliver actionable insight. The aim is to understand, test, predict customer & marketing profitability and its associated levers. In your role, you will contribute to the development of the business through:
- Exploitation of customer knowledge & insight
- Statistic survey of our portfolios
- Implementation of decision support tools
- Assuring visibility of customer insight within BNP Paribas Personal Finance and Strategic retail partners.
KEY RESPONSIBILITIES
ANALYTICS MANAGEMENT
- Understanding customer profile and behaviour of a credit customer
- Control and build factual/quantified diagnostics of marketing activity (business lines, products, etc.) that provide a clear vision of campaign efficiency, statistical significance & profitability levers
- Test and learn: Implement A/B & MVT and communicate performance results to wider business
- Build customer segmentation to treat and engage with customers differently through marketing content
- Provide insight into optimising marketing based on budget and customer behaviour
- Use digital analytics to support the customer journey analysis and reporting (inc Tagging)
- Analyse and recommend to improve performance of Digital Channels, assessing KPIs such as conversion, ROI and CLTV of digitally acquired customers, Affiliates / Aggregators, PPC, SEO, Email, SMS and in-app push notifications
- Manage the performance of ad hoc behavioural and/or generational studies, driving customer insight to support business analysis
RELATIONSHIP MANAGEMENT
- Manage and supervise a team, defining the assignments of colleagues, assesses them and guarantees their up-skilling
- Energetically contribute to the strategic partnerships, driving customer insight as a key contributor of commercial success
- Manage and engage relationships with 3rd parties, presenting to senior stakeholders external to BNP Paribas Personal Finance
- Jointly define analytics roadmaps to support both BNP Paribas Personal Finance & Strategic Partnerships goals
COMPANY INITIATIVES
- Take responsibility for the Health & Safety of yourself and others whilst at work
- Actively pursue Personal Development to improve performance in current job and for career development
- Support and demonstrate company values
- Participate in training as and when required
- Carry out any other reasonable duties as requested by management
- Comply with Data Protection Legislation with regard to disclosure of information
- Comply with all requirements from Regulatory bodies e.g. FSA, FOS
Please note: Industry experience is desirable for this role and experience of financing of products.
Customer Insight Manager in Birmingham employer: BNP Paribas Personal Finance
At BNP Paribas Personal Finance, we pride ourselves on being a Top Employer in the UK, offering a supportive and inclusive work environment that champions collaboration and employee wellbeing. Our flexible hybrid working model allows you to balance your professional and personal life while providing ample opportunities for growth and development within a dynamic team. Join us in Solihull, where your insights will drive meaningful change and contribute to our mission of delivering responsible financial solutions.
Contact Details:
BNP Paribas Personal Finance Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Customer Insight Manager in Birmingham
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We think you need these skills to ace Customer Insight Manager in Birmingham
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at BNP Paribas Personal Finance, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at BNP Paribas Personal Finance
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with BNP Paribas Personal Finance’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
