At a Glance
- Tasks: Plan and execute dynamic marketing campaigns across various channels to drive engagement and sales.
- Company: Fast-growing B2B events and media organisation with a strong entrepreneurial culture.
- Benefits: Competitive salary, opportunities for growth, and a vibrant work environment.
- Other info: Collaborative and adaptable work style is key in this fast-paced role.
- Why this job: Join a team that connects decision-makers and drives innovation in multiple sectors.
- Qualifications: Experience in B2B marketing and multi-channel campaign delivery is essential.
The predicted salary is between 50000 - 60000 £ per year.
About the company: A fast-growing, private equity-backed B2B events and media organisation with a diverse portfolio of exhibitions, conferences, awards, and digital products. The business operates across multiple industrial and commercial sectors and is known for delivering high-impact platforms that connect senior decision-makers with insight, innovation, and commercial opportunity. With a strong entrepreneurial culture, marketing plays a central role in driving audience growth, engagement, and revenue across the portfolio.
Role responsibilities:
- Plan, execute, and optimise integrated marketing campaigns across events, publishing, and digital products.
- Deliver a year-round marketing approach driving engagement, registrations, sales, and retention across multiple customer groups.
- Manage multi-channel campaign delivery across digital, email, social media, print, PR, direct mail, and on-site activation.
- Own campaign messaging, creative, and branding, including new product and feature launches.
- Track campaign performance, manage budgets, and report on KPIs, ROI, revenue, and attribution.
- Lead digital marketing activity including websites, email platforms, newsletters, webinars, PPC, and paid social.
- Oversee social media strategy and delivery, including content planning, performance optimisation, and paid activity.
- Lead email marketing strategy including segmentation, automation, testing, and continuous optimisation.
- Deliver content marketing campaigns in collaboration with editorial, events, and commercial teams.
- Maintain and develop CRM databases, supporting segmentation, targeting, and data quality.
- Support partnerships, sponsorships, advertising activity, and PR campaigns.
- Coordinate print, direct mail, and media outreach activity as required.
Candidate background:
- Proven experience in B2B marketing, ideally within events, exhibitions, or media.
- Strong hands-on experience delivering multi-channel marketing campaigns.
- Confident across digital marketing, email, social media, website management, and content delivery.
- Commercially aware, with experience tracking performance, ROI, and campaign effectiveness.
- Highly organised with the ability to manage multiple projects and deadlines.
- Collaborative, adaptable, and proactive working style.
- Data-driven mindset with the ability to analyse performance and optimise activity.
If you have experience delivering integrated B2B marketing campaigns, managing digital channels and performance data, and want to play a key role in driving audience growth and commercial impact, then click apply or email to start a confidential conversation.
Marketing Manager employer: BMS Recruitment
Join a dynamic and fast-growing private equity-backed B2B events and media organisation that thrives on innovation and entrepreneurial spirit. With a strong focus on employee development, you will have access to diverse growth opportunities and a collaborative work culture that values creativity and initiative. Located in a vibrant area, the company offers a unique chance to engage with senior decision-makers while enjoying a supportive environment that champions work-life balance and professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BMS Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BMS Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BMS Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BMS Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BMS Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BMS Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about BMS Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BMS Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BMS Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BMS Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
