Brand Activation Manager in Reading

Brand Activation Manager in Reading

Reading Full-Time 28500 - 40000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive brand growth by building relationships and increasing product visibility in stores.
  • Company: Join Phoenix 2 Retail, a fast-growing FMCG company representing IVG.
  • Benefits: Competitive salary, monthly commission, car allowance, and wellness perks.
  • Why this job: Make a real impact in a high-growth business while developing your career.
  • Qualifications: Sales experience, confident personality, and strong organisational skills.
  • Other info: Enjoy clear development pathways and a supportive work environment.

The predicted salary is between 28500 - 40000 £ per year.

Phoenix 2 Retail, one of Europe's fastest‑growing FMCG companies, is expanding our field sales team to support IVG - a leading global vape and e‑liquid brand with huge growth potential across the UK independent retail and wholesale market. This is an exciting opportunity to join a high‑growth business, develop your career, and make a real commercial impact.

The Role

  • Grow distribution by identifying new retail and wholesale opportunities
  • Build strong relationships with store owners/managers
  • Increase product range and visibility in existing accounts
  • Drive brand awareness through in‑store execution and wholesale events
  • Gather market insights to support ongoing launch and sales strategy
  • Take ownership of IVG's success across your territory

About You

  • A full UK driving licence
  • Experience in sales (B2B or B2C) - field or office‑based
  • A confident, outgoing personality
  • Strong time‑management and organisational skills
  • A target‑driven, commercial mindset
  • Basic proficiency in Microsoft Office

Ideal backgrounds: field sales, telesales, estate agency, retail account management.

What We Offer

  • £28,500 base salary
  • Monthly commission + additional incentives
  • £5,000 car allowance
  • iPhone & laptop
  • 5% employer pension contribution
  • £40 monthly wellbeing allowance
  • 25 days holiday + bank holidays
  • Employee Assistance Programme
  • Clear development pathways and regular reviews

Join us and help grow a world‑class brand with one of Europe's fastest‑growing companies.

Brand Activation Manager in Reading employer: BMS Performance

Phoenix 2 Retail is an exceptional employer, offering a dynamic work environment where you can thrive as a Brand Activation Manager. With competitive salaries, generous commission structures, and a strong focus on employee wellbeing and development, we empower our team to make a significant impact in the fast-paced FMCG sector. Join us in Reading and be part of a rapidly growing company that values innovation, collaboration, and personal growth.
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Contact Detail:

BMS Performance Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Brand Activation Manager in Reading

✨Tip Number 1

Get to know the company inside out! Research Phoenix 2 Retail and IVG, their values, and their products. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.

✨Tip Number 2

Network like a pro! Reach out to current employees on LinkedIn or attend industry events. Building connections can give you insider info and might even lead to a referral, which is always a bonus!

✨Tip Number 3

Prepare for the interview by practising common questions and scenarios related to field sales. Think about how you can demonstrate your target-driven mindset and relationship-building skills with real-life examples.

✨Tip Number 4

Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.

We think you need these skills to ace Brand Activation Manager in Reading

Sales Experience
B2B Sales
B2C Sales
Relationship Building
Market Insight Gathering
Brand Awareness Promotion
Time Management
Organisational Skills
Target-Driven Mindset
Microsoft Office Proficiency
Field Sales Experience
Retail Account Management

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Brand Activation Manager role. Highlight your sales experience and any relevant achievements that show off your skills in building relationships and driving brand awareness.

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully grown distribution or increased product visibility in previous positions.

Show Off Your Personality: We want to see your confident, outgoing personality come through in your application. Don’t be afraid to let your enthusiasm for the role and the brand shine through in your writing!

Apply Through Our Website: For the best chance of success, make sure you apply through our website. It’s the easiest way for us to keep track of your application and get back to you quickly!

How to prepare for a job interview at BMS Performance

✨Know Your Brand Inside Out

Before the interview, make sure you research IVG thoroughly. Understand their products, target market, and recent developments in the vape industry. This will not only show your enthusiasm but also help you answer questions more effectively.

✨Showcase Your Sales Skills

Prepare specific examples from your past experiences that highlight your sales achievements. Whether it’s a successful campaign or a challenging negotiation, be ready to discuss how you drove results and built relationships with clients.

✨Demonstrate Your Organisational Skills

As a Field Sales Executive, time management is key. Be prepared to discuss how you prioritise tasks and manage your schedule. You might even want to share a strategy you use to stay organised and ensure you meet your targets.

✨Ask Insightful Questions

At the end of the interview, don’t forget to ask questions! Inquire about the company culture, growth opportunities, or specific challenges the team is currently facing. This shows your genuine interest in the role and helps you assess if it’s the right fit for you.

Brand Activation Manager in Reading
BMS Performance
Location: Reading
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  • Brand Activation Manager in Reading

    Reading
    Full-Time
    28500 - 40000 £ / year (est.)
  • B

    BMS Performance

    50-100
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