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- Tasks: Lead exciting B2B marketing campaigns across various digital channels.
- Company: Join a leading tech powerhouse shaping the future of the industry for over 25 years.
- Benefits: Enjoy a hybrid work setup, 25 days holiday, and early finishes in summer.
- Why this job: Be part of a dynamic team driving impactful campaigns that convert leads into results.
- Qualifications: 3+ years in B2B marketing with expertise in lead generation and digital content.
- Other info: Opportunities for global travel and strong internal promotion culture.
The predicted salary is between 36000 - 60000 £ per year.
We're working with a market leader in technology, media & marketing - a powerhouse that's been shaping the future of the technology ecosystem for over 25 years. They're now on the hunt for a high-impact Marketing Manager to drive global, multi-channel lead generation campaigns for top-tier tech clients in one of their fastest-growing divisions.
Why this role? This isn't your typical marketing gig. You'll be working with a global portfolio of technology and advisory firms - delivering results-driven, multi-channel campaigns (think: syndicated content, live digital events, webinars, intent-based targeting) that produce pipeline, not just pageviews.
As a central player in the marketing services arm of this business, you'll sit at the intersection of content strategy, campaign execution, and sales enablement, with the freedom to test, innovate, and optimise. The business? Think of them as the go-to growth partner for B2B tech marketers. With 17M+ annual web visitors, a database of 300,000+ professionals, and deep domain credibility - this is a place where B2B campaigns don't just run, they convert.
What you'll be doing:
- Owning and delivering high-value B2B campaigns across web, social, email, content syndication, video, webinars and more
- Driving MQL and SQL volumes through targeted multi-channel strategies (with Marketo in your toolkit)
- Working with a global client base—from hyperscalers to service providers—to bring their message to market
- Collaborating with sales, content, and client success teams to align efforts and maximise performance
- Managing marketing assets, websites, and brand positioning for two powerful media platforms
Ideal candidate checklist:
- 3+ years in B2B marketing with strong lead generation & campaign delivery experience
- Skilled across digital content, webinars, email automation (Marketo ideally), SEO/SEM and social
- Strategic thinker, commercially sharp, and obsessed with conversion metrics
- Exceptional communicator who can juggle internal and external stakeholders and still hit deadlines
- Experience working in B2B technology or B2B media/agency background? Massive bonus
What's in it for you?
- Hybrid setup in Central London + global travel opportunities
- 25 days holiday + your birthday off + early Friday finishes in summer
- Strong L&D culture and internal promotion track record (30%+ promoted internally last year)
- Health cash plan, life insurance, income protection + more
- Work for a company with vision: aligning sales and marketing in real-time, measurable ways
Ready to own the B2B funnel? This is the perfect role for a commercially minded campaign pro who's ready to take a high-impact role in a high-growth sector. If you live and breathe demand generation and want to build campaigns that deliver measurable results - we want to hear from you.
Marketing Manager (, , United Kingdom) employer: BMS Performance
Contact Detail:
BMS Performance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (, , United Kingdom)
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially in lead generation. Understanding what works in the tech sector will help you speak confidently about your ideas during interviews.
✨Tip Number 2
Network with professionals in the B2B tech space. Attend industry events or webinars to connect with potential colleagues and learn more about the company culture and expectations.
✨Tip Number 3
Showcase your experience with tools like Marketo. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your hands-on expertise.
✨Tip Number 4
Prepare to discuss how you align marketing strategies with sales goals. Highlight any past experiences where your campaigns directly contributed to sales growth, as this is crucial for the role.
We think you need these skills to ace Marketing Manager (, , United Kingdom)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, especially in lead generation and campaign delivery. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for B2B marketing and how your skills align with the company's goals. Mention your experience with multi-channel campaigns and tools like Marketo.
Showcase Relevant Experience: When detailing your work history, focus on projects that involved digital content, webinars, and email automation. Highlight any experience working with technology clients or in a media/agency setting.
Prepare for Interviews: Be ready to discuss your strategic thinking and how you've driven conversion metrics in past campaigns. Prepare examples of how you've collaborated with sales and content teams to achieve results.
How to prepare for a job interview at BMS Performance
✨Showcase Your B2B Marketing Experience
Make sure to highlight your previous experience in B2B marketing, especially any lead generation campaigns you've managed. Be prepared to discuss specific metrics and results that demonstrate your success in driving MQL and SQL volumes.
✨Familiarise Yourself with Marketo
Since the role mentions Marketo as a key tool, brush up on your knowledge of this platform. Be ready to discuss how you've used it in past campaigns, and consider sharing examples of how it helped optimise your marketing efforts.
✨Prepare for Scenario-Based Questions
Expect questions that assess your strategic thinking and problem-solving skills. Prepare scenarios where you had to innovate or optimise a campaign, and be ready to explain your thought process and the outcomes.
✨Demonstrate Strong Communication Skills
As an exceptional communicator, you'll need to juggle various stakeholders. Practice articulating your ideas clearly and concisely, and think of examples where your communication skills led to successful collaboration with sales or content teams.
