Marketing Manager

Marketing Manager

City of London Full-Time 28800 - 48000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead engaging marketing campaigns that boost our brand and audience reach.
  • Company: Join a mission-driven organisation focused on social policy and digital innovation.
  • Benefits: Enjoy a flexible work environment with opportunities for personal growth and impact.
  • Why this job: Be part of a dynamic team making real-world change through innovative marketing strategies.
  • Qualifications: Experience in B2B marketing, strong communication skills, and a proactive attitude required.
  • Other info: Ideal for early to mid-career professionals passionate about social policy and technology.

The predicted salary is between 28800 - 48000 £ per year.

We are a mission-driven, fast-growing organisation focused on using data and technology to deliver better outcomes for people and communities. Our work sits at the intersection of social policy and digital innovation, and we are passionate about transforming complex policy insights into actionable, real-world impact.

With an inclusive and collaborative culture, we offer a flexible and supportive working environment, where individual growth is encouraged, and everyone is empowered to make a difference. We're scaling up our operations, and as part of our continued growth, we are now looking for a proactive and enthusiastic Marketing Manager to join our dynamic team.

Role Responsibilities

  • Campaign Strategy & Execution: Plan, deliver and evaluate integrated, multi-channel campaigns that promote key reports, client wins, and product launches.
  • Audience Engagement: Grow our reach across target sectors through tailored campaigns that resonate with specific audiences.
  • Partnership Marketing: Collaborate with sector partners to co-deliver marketing initiatives, promote client successes, and support brand awareness strategies.
  • Media Relations: Cultivate relationships with media contacts, manage press outreach, handle reactive enquiries, and secure coverage in regional and sector-specific outlets.
  • Awards & Recognition: Identify and manage submissions to industry awards, supporting both the organisation and clients in gaining recognition.
  • Content Promotion: Amplify the impact of blogs, policy reports, and public affairs activity by ensuring they reach key stakeholders.
  • Strategic Alignment: Work closely with policy, product, and commercial teams to ensure campaign messaging supports broader organisational goals.
  • Reporting & Analytics: Use tools such as Google Analytics to track performance, analyse trends, and report on campaign success.
  • Internal Support: Provide marketing guidance across the organisation to support strategic projects and maintain brand consistency.

Background of the Candidate

This is an excellent opportunity for an early to mid-career marketing professional looking to deepen their expertise in campaign planning, audience engagement, and media relations.

Essential skills and experience:

  • Proven experience in planning and delivering B2B marketing campaigns
  • Strong communication skills, with the ability to create impactful content for different audiences (e.g., press releases, blog posts, email campaigns)
  • Experience in media outreach and building media relationships
  • Hands-on experience with digital marketing channels including social media and email marketing
  • Confident managing partnerships and coordinating joint marketing efforts
  • Highly organised with the ability to manage multiple priorities and meet deadlines
  • A self-starter with a proactive, can-do attitude and a willingness to learn
  • Familiarity with marketing analytics tools to evaluate and report campaign outcomes
  • Interest in areas such as social policy, technology for public good, or welfare reform
  • Strong relationship-building skills and the ability to influence stakeholders at all levels

Desirable:

  • Experience managing award submissions for organisations or clients
  • Exposure to public affairs or policy-led communication strategies
  • Knowledge or interest in the UK welfare system and related policy areas

Marketing Manager employer: BMS Performance

As a Marketing Manager at our mission-driven organisation, you will thrive in an inclusive and collaborative culture that prioritises individual growth and empowerment. Located in a dynamic environment focused on social policy and digital innovation, we offer flexible working arrangements, opportunities for professional development, and the chance to make a meaningful impact through your work. Join us to be part of a team that values creativity, fosters partnerships, and celebrates successes, all while driving positive change in communities.
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Contact Detail:

BMS Performance Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Manager

✨Tip Number 1

Familiarise yourself with the latest trends in B2B marketing, especially in the context of social policy and technology. This will help you speak confidently about how your skills align with our mission and the specific challenges we face.

✨Tip Number 2

Network with professionals in the social policy and digital innovation sectors. Attend relevant events or webinars to build connections that could provide insights into our organisation and potentially give you an edge during the interview process.

✨Tip Number 3

Prepare examples of successful marketing campaigns you've managed, particularly those that involved audience engagement and media relations. Be ready to discuss how you measured their success and what you learned from them.

✨Tip Number 4

Research our current marketing initiatives and think about how you could enhance them. Bring fresh ideas to the table during your interview to demonstrate your proactive approach and understanding of our goals.

We think you need these skills to ace Marketing Manager

B2B Marketing Campaign Planning
Content Creation
Media Relations
Digital Marketing Proficiency
Social Media Management
Email Marketing
Partnership Coordination
Project Management
Analytical Skills
Google Analytics
Stakeholder Engagement
Communication Skills
Organisational Skills
Proactive Attitude
Interest in Social Policy

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing campaigns, media relations, and digital marketing channels. Use specific examples that demonstrate your ability to create impactful content and manage multiple priorities.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social policy and technology for public good. Explain how your skills align with the role's responsibilities, particularly in campaign strategy and audience engagement.

Showcase Relevant Skills: In your application, emphasise your strong communication skills and experience with marketing analytics tools. Mention any familiarity with the UK welfare system or related policy areas to strengthen your application.

Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.

How to prepare for a job interview at BMS Performance

✨Showcase Your Campaign Successes

Be prepared to discuss specific marketing campaigns you've led in the past. Highlight your role in planning, execution, and the results achieved. This will demonstrate your hands-on experience and ability to deliver results.

✨Understand the Organisation's Mission

Familiarise yourself with the organisation's mission and recent projects. Being able to articulate how your skills align with their goals will show your genuine interest and help you stand out as a candidate.

✨Prepare for Media Relations Questions

Since media relations is a key part of the role, think about your previous experiences in building media relationships. Be ready to share examples of how you've successfully managed press outreach and secured coverage.

✨Demonstrate Analytical Skills

The role requires using analytics tools to track campaign performance. Be prepared to discuss your experience with tools like Google Analytics and how you've used data to inform your marketing strategies.

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