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For Companies At a Glance
- Tasks: Lead innovative marketing strategies to boost brand awareness and revenue growth.
- Company: Join a top company in Central London, renowned for organizing executive-level events.
- Benefits: Enjoy a competitive salary (£35-40k) and profit share based on performance.
- Why this job: Be part of a dynamic team that values innovation and collaboration in a thriving culture.
- Qualifications: Proven experience in marketing management, especially in conference marketing, is essential.
- Other info: Opportunity to work on a rapidly growing portfolio of events expected to increase by 50% next year.
The predicted salary is between 35000 - 40000 £ per year.
About the Company
We are an AI-powered software company on a mission to transform the electric future through intelligent energy solutions. Backed by leading industry innovators, we design and deliver smart systems that help businesses and consumers manage energy more efficiently. Our culture is collaborative and fast-paced, driven by a shared vision of a more connected, affordable, and sustainable world.
About the Role
We are seeking a proactive and digitally fluent Marketing Manager to lead social engagement and digital community-building strategies across key B2B platforms. This role will focus on nurturing professional communities, cultivating trust with decision-makers, and converting social interactions into high-quality sales leads. You\’ll work cross-functionally with marketing and sales teams to support growth objectives and build brand authority.
Key Responsibilities:
- Grow and manage professional B2B communities (LinkedIn, X/Twitter, industry forums)
- Engage decision-makers and influencers to drive brand visibility and trust
- Execute content-led strategies to generate and qualify leads
- Create engaging, value-led copy for social posts, emails, and content pieces to drive lead generation and conversion.
- Use tools like LinkedIn Sales Navigator and CRM systems to identify opportunities
- Report and optimize lead generation KPIs (conversion rates, pipeline health)
- Align content strategy with account-based marketing campaigns
- Collaborate with internal teams to create thought leadership, insights, and case studies
- Follow up on high-intent leads with targeted outreach, including occasional phone calls to qualify interest.
About the Ideal Candidate
You are a strategic communicator and digital connector with a passion for driving business relationships through content, conversation, and insight. You know how to turn engagement into opportunity and are excited about shaping community-led lead generation in the energy-tech space.
Key Skills & Attributes:
- Degree or equivalent professional experience
- Proven B2B lead generation experience, especially via social channels
- Familiarity with LinkedIn Sales Navigator and CRM tools
- Excellent written and verbal communication skills
- Minimum 3 years\’ experience in a relevant B2B industry, with a strong focus on lead generation and client engagement.
- Background in the energy or clean tech sector (e.g., EV charging, solar, battery) is a strong advantage.
- Comfortable managing community growth, content strategy, and performance reporting
- Highly organized, self-motivated, and collaborative
Marketing Manager employer: BMS Performance
Contact Detail:
BMS Performance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Make sure to showcase your experience in conference marketing during networking events or informal meetups. Engaging with industry professionals can help you gain insights and potentially get referrals for the Marketing Manager position.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and be ready to discuss innovative strategies that could benefit the company. This will demonstrate your proactive approach and strategic thinking during interviews.
✨Tip Number 3
Connect with current or former employees of the company on LinkedIn. They can provide valuable information about the company culture and expectations, which can help you tailor your approach when applying.
✨Tip Number 4
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlighting measurable results will show your analytical skills and ability to drive revenue growth, aligning with the role's key responsibilities.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience as a Marketing Manager, especially in conference marketing. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and ability to drive brand awareness and customer engagement. Mention specific examples of successful marketing campaigns you've led.
Showcase Analytical Skills: In your application, emphasize your strong analytical skills. Provide examples of how you've used data to inform marketing strategies and improve campaign performance.
Highlight Team Leadership Experience: Discuss your experience leading and managing a team of marketing professionals. Highlight how you foster collaboration and drive high-performance culture within your team.
How to prepare for a job interview at BMS Performance
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed marketing strategies in your previous roles. Highlight your ability to analyze market trends and translate them into actionable plans that drive brand awareness and revenue growth.
✨Demonstrate Conference Marketing Experience
Since conference marketing experience is a must, be ready to share your past experiences in organizing or promoting events. Discuss the strategies you used to engage attendees and how you measured success.
✨Highlight Your Leadership Skills
As a Marketing Manager, you'll lead a team. Be prepared to talk about your leadership style, how you foster collaboration, and any successful campaigns you've led with your team. Share examples of how you've motivated others to achieve high performance.
✨Prepare for Data-Driven Discussions
Your analytical skills will be crucial in this role. Be ready to discuss how you've used data to inform your marketing decisions. Prepare to provide examples of how you've monitored campaign performance and made recommendations for optimization based on insights.
