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- Tasks: Lead content strategies and create engaging copy for web, email, blogs, and social media.
- Company: Join a specialist brand dedicated to supporting self-employed professionals in various industries.
- Benefits: Enjoy hybrid working, a wellness bonus, generous pension contributions, and career development opportunities.
- Why this job: Blend creativity with data-driven strategy in a collaborative culture that values your impact.
- Qualifications: Proven content creation experience, strong SEO knowledge, and a degree in a related field required.
- Other info: Work 3 days in the office and 2 days remotely for a flexible work-life balance.
The predicted salary is between 30000 - 40000 £ per year.
Location: Leicester (Hybrid) 3 days in office
Work for a well-established, specialist brand supporting self-employed professionals. Blend creative freedom with data-driven strategy in a hybrid working environment. Shape content across multiple channels to influence and engage key audiences.
Brief Overview of the Role for Senior Copywriter:
This is a permanent opportunity for an experienced Senior Copywriter to lead and execute content strategies that support brand awareness, engagement, and lead generation. The successful candidate will craft compelling copy across web, email, blogs, and social media, while ensuring alignment with SEO best practices and brand voice.
- Lead the development and execution of the business-wide content strategy
- Write high-quality, engaging, and SEO-optimised content across all platforms
- Collaborate across departments to ensure brand consistency and product accuracy
- Simplify complex topics, particularly in tax and insurance, for diverse audiences
- Contribute to and help manage the content calendar to ensure timely delivery
- Support the social media strategy with tailored content
- Analyse content performance and make data-led improvements
- Work with the wider team to reinforce the company's thought leadership in the sector
About the Company Looking for a Senior Copywriter:
The company is a specialist provider of business services to multiple industries, dedicated to serving the self-employed, including freelancers and contractors. They offer a collaborative and flexible working culture with real opportunities to make an impact.
Job Requirements for Senior Copywriter:
- Proven experience creating content across multiple formats and channels
- Strong grasp of SEO principles and experience applying them effectively
- Ability to communicate complex, financial or regulatory topics clearly
- Experience using CMS platforms - Sitecore preferred
- Familiarity with SEO
- Excellent writing, editing, and proofreading skills
- Ability to work independently and manage multiple priorities
- Degree in English, Journalism, Communications or related field
- Background in financial services or regulated sectors
- Experience with paid media copywriting
The Benefits for Senior Copywriter:
- £30 to £40,000
- Hybrid and flexible working options
- £50 monthly wellness bonus
- Generous pension contributions 10%
- Career development opportunities within a global organisation
Marketing Content Writer - Hybrid employer: BMS Performance
Contact Detail:
BMS Performance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Content Writer - Hybrid
✨Tip Number 1
Familiarise yourself with the company's brand voice and values. This will help you tailor your conversations and demonstrate how your writing style aligns with their expectations during interviews.
✨Tip Number 2
Prepare examples of your previous work that showcase your ability to simplify complex topics, especially in financial services. Being able to discuss these examples confidently can set you apart from other candidates.
✨Tip Number 3
Stay updated on the latest SEO trends and best practices. Being knowledgeable about current strategies will not only impress your interviewers but also show your commitment to producing high-quality, optimised content.
✨Tip Number 4
Network with professionals in the financial services sector. Engaging with industry peers can provide insights into the role and may even lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Marketing Content Writer - Hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content creation, particularly in financial services or B2B environments. Emphasise your skills in SEO and any familiarity with CMS platforms like Sitecore.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for writing and your understanding of the company's mission. Mention specific examples of how you've simplified complex topics in your previous roles.
Showcase Your Portfolio: Include links to your best writing samples that demonstrate your ability to create engaging and SEO-optimised content across various channels. Highlight any work related to financial services or similar industries.
Highlight Collaboration Skills: In your application, mention experiences where you collaborated with different departments to ensure brand consistency. This is crucial for the role, so provide concrete examples of successful teamwork.
How to prepare for a job interview at BMS Performance
✨Showcase Your Writing Skills
Prepare a portfolio of your best writing samples that demonstrate your ability to create engaging and SEO-optimised content. Make sure to include a variety of formats, such as web copy, blogs, and social media posts, to showcase your versatility.
✨Understand the Company and Its Audience
Research the company’s brand voice and target audience. Be ready to discuss how you can tailor your writing to simplify complex topics, especially in financial services, for their diverse clientele.
✨Demonstrate Data-Driven Decision Making
Be prepared to talk about how you've used data to analyse content performance in the past. Highlight specific examples where your insights led to improvements in engagement or lead generation.
✨Familiarise Yourself with SEO Principles
Brush up on your SEO knowledge and be ready to discuss how you’ve applied SEO best practices in your previous roles. This will show that you understand the importance of optimising content for search engines.
