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- Tasks: Drive sales by winning new customers in the hospitality tech space.
- Company: Join a fast-growing hospitality technology business with an entrepreneurial vibe.
- Benefits: Enjoy 28 days holiday, travel expenses covered, and hybrid working.
- Why this job: Be part of a high-energy team making a real impact in the hospitality industry.
- Qualifications: 2+ years in B2B sales, ideally in software or hospitality.
- Other info: Perfect for self-motivated individuals who thrive on autonomy and fast-paced environments.
The predicted salary is between 36000 - 60000 £ per year.
Join one of the UK's fastest-scaling hospitality technology businesses.
Sell a suite of SaaS solutions into independent and multi-site hospitality operators.
Be part of a high-energy, founder-led environment with genuine growth and progression opportunities.
At BMS, we've been engaged by a rapidly scaling hospitality technology business to recruit a Senior Sales Executive. This is a full-cycle, new business role within a challenger brand that's seeing triple-digit growth and investing heavily in its commercial team as it scales across the UK.
Our client is a high-growth SaaS business operating in the hospitality technology space, providing a suite of tools designed to help independent operators and small chains grow customer loyalty, capture data, and drive repeat revenue.
Founded in 2018, the business has grown to over 3,000 hospitality customers, positioning itself as a market leader within the SME segment, which represents the majority of the UK hospitality landscape. Backed by recent investment and with further product launches planned - including payments and finance solutions - the company is entering an exciting next phase of growth.
The culture is entrepreneurial, fast-paced, and non-corporate - ideal for salespeople who thrive on autonomy, energy, and impact.
As a Senior Sales Executive, you'll be responsible for winning new customers across the UK hospitality market:
- Own the full sales cycle from prospecting through to close.
- Sell a suite of SaaS solutions including loyalty, CRM, ordering, and data capture tools.
- Generate pipeline through cold calling, walk-ins, email outreach, and self-sourced activity.
- Manage short sales cycles of 2-4 weeks with high deal volume.
- A combination of virtual sales and in-person meetings.
Requirements:
- 2+ years' experience in B2B sales, ideally software or service-led solutions.
- Experience selling into hospitality (coffee shops, bakeries, QSR, casual dining).
- A confident, vocal communication style with strong phone-based selling ability.
- A full-cycle sales mindset with strong follow-up and closing discipline.
This role will suit someone who thrives on autonomy and enjoys building momentum through volume and personality-led selling.
Benefits:
- Laptop & mobile phone.
- Travel expenses covered.
- Holidays: 28 days.
- Hybrid (London-based, flexible office attendance).
Chief Sales Manager in London employer: BMS Performance
Contact Detail:
BMS Performance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Sales Manager in London
✨Tip Number 1
Get to know the company inside out! Research their products, culture, and recent news. This will help you tailor your pitch and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and even referrals that might just land you the job.
✨Tip Number 3
Practice your sales pitch! Role-play common interview scenarios with a friend or mentor. The more comfortable you are with your delivery, the more confident you'll come across in interviews.
✨Tip Number 4
Don’t forget to follow up! After interviews, send a thank-you email expressing your enthusiasm for the role. It shows professionalism and keeps you fresh in their minds.
We think you need these skills to ace Chief Sales Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Chief Sales Manager. Highlight your experience in B2B sales, especially in hospitality tech, and showcase your full-cycle sales skills. We want to see how you can bring value to our fast-growing team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about hospitality technology and how your personality fits our entrepreneurial culture. Be genuine and let your enthusiasm for the role come through.
Showcase Your Achievements: Don’t just list your responsibilities; show us what you've achieved! Include specific metrics or examples of how you've driven sales growth or improved customer loyalty in your previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows us you’re proactive!
How to prepare for a job interview at BMS Performance
✨Know Your SaaS Inside Out
Make sure you understand the suite of SaaS solutions the company offers. Familiarise yourself with how these tools can benefit hospitality operators, and be ready to discuss specific features and their advantages during the interview.
✨Showcase Your Sales Success
Prepare to share concrete examples of your past sales achievements, especially in B2B environments. Highlight any experience you have in the hospitality sector, and be ready to explain how you closed deals and built relationships with clients.
✨Demonstrate Your Communication Skills
Since this role requires a confident communication style, practice articulating your thoughts clearly and persuasively. Consider doing mock interviews with friends or colleagues to refine your pitch and ensure you come across as engaging and personable.
✨Embrace the Entrepreneurial Spirit
Research the company's culture and be prepared to discuss how you thrive in fast-paced, non-corporate environments. Share examples of how you've taken initiative in previous roles and how you plan to contribute to the company's growth and success.