Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Sell innovative farming equipment and manage the full sales process directly with farmers.
- Company: Join a respected, family-owned British manufacturer with over 70 years of heritage.
- Benefits: Competitive salary, uncapped commission, hybrid working, and generous annual leave.
- Why this job: Make a real impact in the agricultural industry while enjoying autonomy and support.
- Qualifications: Experience selling to farmers, strong relationship-building skills, and a proactive approach.
- Other info: Opportunity for career growth in a stable and ethical company.
The predicted salary is between 38000 - 42000 £ per year.
An exciting full-time, permanent opportunity for a Sales Manager - Agricultural Equipment to join a well-established British manufacturer of farming machinery. You'll sell an extensive range of equipment and service contracts directly to farmers across the UK, managing the full sales process from site surveys through to equipment delivery. This role offers a healthy balance of autonomy and support, with the chance to work from home around 50% of the time while spending the rest visiting customers nationwide.
As Sales Manager - Agricultural Equipment, you'll attend key agricultural shows and exhibitions, work alongside the marketing team to design promotional campaigns, and ensure customer satisfaction through every step of the sales journey. You'll be trusted to develop strong relationships, understand customer needs, and convert opportunities into profitable sales.
Requirements:
- Proven experience selling products directly to farmers (essential)
- Strong relationship-building and account management skills
- A proactive and self-motivated approach to achieving targets
- Willingness to travel extensively and stay away from home one night a week
- Full UK driving licence
The Future:
You'll be joining a respected and growing business that values integrity, reliability, and genuine customer care. Success in this role means you'll play a key part in the company's continued leadership within the UK farming industry.
The Package for Sales Manager - Farming Equipment:
- £38,000 - £42,000 basic salary (depending on experience)
- £55,000 - £60,000 OTE with uncapped monthly commission
- Hybrid company car
- Pension scheme and home broadband
- 25 days annual leave plus bank holidays
The Company:
A long-established, family-owned British manufacturer with a reputation built on trust, quality, and innovation. They offer market-leading agricultural machinery and stand by their people, providing long-term careers and genuine recognition for success.
Location:
Newcastle, Sunderland, Cleveland, Durham, Darlington, Middlesbrough, York, Leeds, Sheffield, Lincoln, Nottingham, Derby, Stafford, Leicester, Birmingham, Worcester, Gloucester, Swindon, Reading, Oxford, Coventry, Northampton, Cambridge, Stevenage, Luton, Milton Keynes
Sales Manager – Agricultural Equipment in Lincolnshire employer: BMS Performance
Contact Detail:
BMS Performance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager – Agricultural Equipment in Lincolnshire
✨Tip Number 1
Network like a pro! Attend agricultural shows and exhibitions to meet potential clients and industry peers. Don’t be shy; introduce yourself and chat about your experience in selling farming equipment.
✨Tip Number 2
Leverage social media to showcase your expertise. Share insights about the agricultural equipment market, and engage with farmers online. This will help you build relationships and establish credibility before you even step into a sales meeting.
✨Tip Number 3
Prepare for your meetings by researching your clients. Understand their needs and challenges in farming. This way, you can tailor your pitch and demonstrate how your products can solve their problems.
✨Tip Number 4
Don’t forget to follow up after meetings! A quick email thanking them for their time and reiterating key points can keep you top of mind. Plus, it shows you care about their business and are eager to help.
We think you need these skills to ace Sales Manager – Agricultural Equipment in Lincolnshire
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales Manager role. Highlight your experience selling directly to farmers and any relevant achievements. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for agricultural equipment and how your skills align with our values. Let your personality shine through!
Showcase Relationship-Building Skills: In your application, emphasise your relationship-building and account management skills. We’re looking for someone who can connect with customers and understand their needs, so give us examples of how you've done this in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at BMS Performance
✨Know Your Products Inside Out
Make sure you’re well-versed in the range of agricultural equipment the company offers. Familiarise yourself with the features, benefits, and any recent innovations. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Relationship-Building Skills
Prepare examples from your past experiences where you successfully built relationships with farmers or clients. Highlight how you understood their needs and turned those into sales. This is crucial for demonstrating that you can thrive in a role focused on customer satisfaction.
✨Be Ready to Discuss Sales Strategies
Think about your approach to managing the full sales process. Be prepared to discuss how you would conduct site surveys, follow up with customers, and close deals. Showing that you have a structured plan will impress the interviewers and demonstrate your proactive nature.
✨Emphasise Your Flexibility and Travel Willingness
Since this role involves extensive travel, make it clear that you’re comfortable with being on the road and staying away from home. Share any relevant experiences that highlight your adaptability and commitment to meeting clients' needs, which is key in this field.
