Digital Marketing Executive in Hertford

About the company

A well-established events organisation running several high-profile consumer lifestyle and outdoor shows across the UK. The business combines heritage with innovation, delivering exceptional visitor experiences that attract large audiences and leading brands each year. With a growing digital presence and a commitment to creative marketing, the company offers a collaborative environment where new ideas and measurable results are highly valued.

Role responsibilities

• Manage and enhance the digital presence across multiple event brands, overseeing websites, analytics, and online campaigns.
• Lead website management, ensuring accuracy, speed, and seamless UX across all platforms.
• Develop and execute SEO, PPC, and remarketing strategies to increase reach and conversions.
• Create and maintain marketing dashboards to monitor traffic, revenue, and ROI.
• Produce and optimise digital content across social media, web, and email channels.
• Collaborate with external agencies and internal teams on campaign delivery and budget management.
• Support data capture and CRM integration, ensuring GDPR compliance.
• Plan and execute social media and influencer partnerships to drive engagement and growth.
• Provide monthly reporting and insights to improve performance across all channels.
• Attend live events to capture digital content and enhance online storytelling.

Candidate background / the right fit

• 2-3 years\’ experience in digital marketing, ideally within events, e-commerce, or consumer sectors.
• Strong knowledge of Google Analytics (GA4), Tag Manager, and Ads Manager.
• Experienced with CMS platforms (WordPress or similar) and basic HTML/CSS.
• Skilled in SEO, paid media, and digital performance reporting.
• Proactive, analytical, and confident managing multiple projects and deadlines.
• Strong communication and content creation skills with creative flair.
• Experience with CRM, email automation, or personalisation tools is desirable.
• Understanding of UX, CRO, and data-driven optimisation techniques.