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For Companies At a Glance
- Tasks: Lead innovative marketing campaigns to drive demand and engage enterprise clients globally.
- Company: Join a global tech leader with a dynamic and collaborative marketing team.
- Benefits: Competitive salary, bonus, hybrid work model, and comprehensive benefits.
- Why this job: Shape the future of marketing strategy and make a real impact on business growth.
- Qualifications: Experience in B2B marketing, demand generation, and account-based marketing is essential.
- Other info: Opportunity for career growth in a forward-thinking environment.
The predicted salary is between 60000 - 84000 £ per year.
We're partnering with a global technology leader to appoint an experienced Enterprise Marketing Manager to lead and deliver Demand Generation and Account-Based Marketing (ABM) initiatives across their global Enterprise and mid-market customer base. This is a newly created role designed to elevate how the organisation engages strategic accounts. You'll play a pivotal part in driving new business growth through targeted, insight-led marketing programmes that blend creativity, data, and commercial focus.
The Role
Reporting to the Marketing Director, you'll be responsible for developing and executing integrated, multi-channel campaigns that generate awareness, engagement, and measurable pipeline growth. You'll work closely with regional sales and marketing teams to ensure full alignment between account strategy, messaging, and execution.
Key responsibilities include:
- Designing and delivering global Demand Generation and ABM campaigns for Enterprise and Named Accounts.
- Building and maintaining strong alignment with Sales to target the right accounts and decision-makers.
- Partnering with digital, content, and product marketing teams to ensure campaigns are consistent, on-brand, and performance-driven.
- Using data and analytics to measure impact, optimise activity, and report on ROI.
- Managing agencies and internal stakeholders to ensure campaigns are delivered on time and within budget.
- Leveraging platforms such as Demandbase and Salesforce (SFDC) to manage, automate, and report on ABM programmes.
About You
Proven experience in B2B Demand Generation and Account-Based Marketing, ideally within a technology, software, or services organisation. Experience delivering campaigns for Enterprise or mid-market audiences in a global or regional capacity. Strong understanding of the sales-marketing partnership and how to drive commercial outcomes collaboratively. Confident operating across strategy and execution - able to design campaigns as well as get hands-on with delivery. Excellent stakeholder management, project delivery, and analytical skills. Familiarity with ABM tools such as Demandbase, and CRM/marketing automation platforms (e.g., Salesforce).
Why This Role?
This is a fantastic opportunity to join a global organisation at a key stage of growth, helping to shape its ABM strategy and influence how it engages Enterprise clients worldwide. You'll join a collaborative, forward-thinking marketing team with the autonomy to innovate and make a measurable impact on business results. If you're a commercially minded B2B marketer who thrives in complex, international environments and passionate about driving growth through targeted, insight-led marketing we'd love to hear from you.
Enterprise Marketing Manager employer: BMS Performance
Contact Detail:
BMS Performance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Enterprise Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your past campaigns and successes. This is your chance to demonstrate your creativity and analytical skills in action, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in Demand Generation and ABM. Tailor your responses to show you understand their needs and can deliver results.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for talented individuals like you. Plus, it gives you a better chance of being noticed by our hiring team. So, get your application in and let’s make some marketing magic happen!
We think you need these skills to ace Enterprise Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Enterprise Marketing Manager. Highlight your experience in B2B Demand Generation and ABM, and don’t forget to mention any relevant tools like Salesforce or Demandbase that you’ve used.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about this role and how your skills align with our needs. Be specific about your achievements in driving growth through targeted marketing campaigns.
Showcase Your Analytical Skills: Since data and analytics are key in this role, make sure to include examples of how you've used data to measure impact and optimise campaigns. We love seeing numbers that demonstrate your success!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at BMS Performance
✨Know Your ABM Inside Out
Make sure you brush up on your knowledge of Account-Based Marketing (ABM) and Demand Generation. Be ready to discuss specific campaigns you've worked on, the strategies you employed, and the results you achieved. This will show that you not only understand the theory but also have practical experience.
✨Align with Sales Strategies
Since this role requires strong alignment with sales teams, come prepared with examples of how you've collaborated with sales in the past. Discuss how you’ve targeted accounts and decision-makers effectively, and be ready to share insights on how marketing can drive commercial outcomes.
✨Showcase Your Analytical Skills
Data is key in this role, so be prepared to talk about how you've used analytics to measure campaign success and optimise performance. Bring examples of how you've reported on ROI and adjusted strategies based on data insights to demonstrate your analytical prowess.
✨Familiarity with Tools is a Must
Since familiarity with tools like Demandbase and Salesforce is essential, make sure you can discuss your experience with these platforms. Highlight any specific projects where you leveraged these tools to manage or report on ABM programmes, as this will show you're ready to hit the ground running.
