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- Tasks: Lead email marketing campaigns and optimize automation processes.
- Company: Join the top HR software provider trusted by over 100,000 businesses globally.
- Benefits: Enjoy a competitive salary, 25 days holiday, birthday off, and free breakfast every Monday.
- Why this job: Be part of a fast-growing team shaping marketing strategies in a dynamic environment.
- Qualifications: Business or Marketing degree; expertise in marketing automation platforms required.
- Other info: Office-based role in Central Manchester, 5 days a week.
The predicted salary is between 38000 - 42000 £ per year.
- Opportunity to work for a renowned SaaS vendor
- Exciting position within a growing Demand Generation Function
- Opportunity to support the marketing automation processes for the team
- Business Critical Role
- £38-42k
- Exquisite Central Manchester Office
- The role will require you to be in the office 5 days a week
Established in 2015. Our client who are part of a significant company group who have successful operations across the UK, Ireland, Canada, New Zealand and Australia and are trusted by over 100,000 businesses worldwide. This company are the Number 1 HR Software provider in the market – transforming how small businesses manage and streamline all HR tasks – from holiday management/ sickness reporting, expense tracking and much more. It's an exciting time to join this fast-growing demand generation team in a company planning for continual growth over the next few years.
The Role : You will play a pivotal role is shaping the marketing automation processes of the organisation. Responsibilities include but aren't limited to:
- Identifying the target audiences and building segments on Marketo
- Understanding the context for demand generation campaigns within the overall marketing strategy and the customer journey
- Using briefing documents for each campaign to record the campaign objectives and KPIs.
- Creating master campaigns by leveraging scalable email templates and support campaigns localisation
- Managing a busy schedule of campaigns.
- Managing lead routing process from Marketo to Salesforce, including lead capture, lead nurturing, lead conversion, and lead queuing.
- Supporting the growth, clean-up, and segmentation of the contact databases to maximise campaign performance. Creating a knowledge base with identification of best practices, business cases and ensures these are shared with internal stakeholders.
- Supporting training related to automated demand generation and lead management.
- Analyse and optimise campaigns using A/B testing to optimise performance.
- Supporting marketing automation campaign performance dashboard.
For this Email Marketing Manager, we are looking for individuals who meet the following criteria:
- Business degree, Marketing degree or a related field
- Expert in using Marketing Automation Platforms such as Marketo, Hubspot, Pardot, Eloqua and Salesforce Marketing Cloud
- Strong experience in marketing automation campaign definition and deployment.
- Experience in project/program management.
- Experience with digital analytics.
- Strong understanding of information architecture, user experience, digital marketing.
- Strong experience with campaign localisation process and deployment.
Benefits of this Email Marketing Manager role:
- £38k-£42k basic salary
- 25 days holiday + bank holidays. Holiday increase after 2 and 5-year's service
- Day off on your birthday
- Perkbox Discounts
- Free breakfast club every Monday
Location : The role is based in Central Manchester. The role will require you to be in the office five days per week.
Can't see anything that suits you? We only advertise a small proportion of available roles within our Marketing division. Contact us to discuss your background in confidence and we'll give you a measured and realistic appraisal of your background and career requirements.
Email Marketing Manager employer: BMS Performance
Contact Detail:
BMS Performance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager
✨Tip Number 1
Familiarize yourself with Marketo and other marketing automation platforms mentioned in the job description. Having hands-on experience or certifications can set you apart from other candidates.
✨Tip Number 2
Understand the customer journey and how demand generation fits into the overall marketing strategy. Be prepared to discuss specific examples of how you've successfully managed campaigns in the past.
✨Tip Number 3
Showcase your project management skills by discussing how you've handled multiple campaigns simultaneously. Highlight any tools or methodologies you use to stay organized and efficient.
✨Tip Number 4
Prepare to talk about your experience with A/B testing and digital analytics. Be ready to share insights on how you've optimized campaigns based on data-driven decisions.
We think you need these skills to ace Email Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with marketing automation platforms like Marketo, Hubspot, and Salesforce. Emphasize your project management skills and any relevant digital analytics experience.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific examples of how you've successfully managed email marketing campaigns and optimized performance through A/B testing.
Showcase Relevant Skills: Clearly outline your expertise in campaign localization and your understanding of the customer journey. Use metrics to demonstrate your impact in previous roles, such as improved open rates or conversion rates.
Follow Application Instructions: Ensure you follow any specific application instructions provided in the job listing. This may include submitting your application through a particular platform or including certain documents.
How to prepare for a job interview at BMS Performance
✨Know Your Marketing Automation Tools
Make sure you are well-versed in the marketing automation platforms mentioned in the job description, especially Marketo. Be prepared to discuss your experience with these tools and how you've used them to drive successful campaigns.
✨Understand Demand Generation
Familiarize yourself with the concept of demand generation and how it fits into the overall marketing strategy. Be ready to share examples of how you've contributed to demand generation efforts in previous roles.
✨Prepare for Campaign Analysis Questions
Since the role involves analyzing and optimizing campaigns, be prepared to discuss your experience with A/B testing and digital analytics. Have specific examples ready that demonstrate your ability to improve campaign performance.
✨Showcase Your Project Management Skills
Highlight your project management experience, especially in relation to managing multiple campaigns simultaneously. Discuss how you prioritize tasks and ensure timely delivery while maintaining quality.
