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For Companies At a Glance
- Tasks: Drive sales growth by generating new business and managing client relationships.
- Company: Join a leading UK manufacturer of security solutions with a strong reputation.
- Benefits: Competitive salary, uncapped bonuses, car allowance, and remote work flexibility.
- Why this job: Shape your own region and make a real impact in a growing industry.
- Qualifications: Proven B2B sales experience and a knack for building relationships.
- Other info: Dynamic role with opportunities for career advancement and personal growth.
The predicted salary is between 40000 - 48000 £ per year.
Join a leading UK manufacturer breaking new ground in security and access control solutions, supplying high-quality gates, barriers, turnstiles, bollards, and service contracts. Their products are trusted across sectors including commercial sites, critical infrastructure, construction, stadiums, and public-sector environments. The client has been operating for over 20 years and has a very strong reputation.
With ongoing expansion and major frameworks developing, the business is now hiring two Area Sales Managers - one covering the Midlands and one covering the South. These are growth roles focused on winning new business and establishing long-term regional presence.
This is a proactive, self-generating sales position suited to someone who thrives on building opportunities from scratch. You will be speaking with engineering, FM, and security decision-makers, identifying technical challenges, and positioning tailored solutions. You will cover the UK Midlands territory working remotely and will plan your own schedule. You will travel to meet customers that you generate opportunities with and manage the pipeline through to close. You will retain relationships for the future and become the account manager of any accounts that win. With time you will build a profitable and successful account patch.
Responsibilities:- Proactively generate new business across your region.
- Manage the full sales cycle with a consultative, technical approach.
- Sell UK-manufactured security and access control products.
- Target FM teams, security managers, estate managers, engineering managers, regional ops managers, and procurement.
- Balance inbound enquiries with telesales, partner referrals, and self-generated prospects.
- Maintain high-volume outreach and structured pipeline management.
- Proven experience in B2B solution lead selling.
- Field sales experience (minimum 3 years).
- Ability to generate new business sales pipeline from scratch.
- Ability to manage sales pipeline through to close.
- Organisation and planning skills.
- Persistent, self-driven, and commercially minded.
- Driving License.
£40-48K base salary + £10K-15K OTE (monthly bonus structure) uncapped. Car allowance (£500 PCM) or fleet car.
Area Sales Manager in Coventry employer: BMS Performance
Contact Detail:
BMS Performance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager in Coventry
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at local events. Building relationships can lead to opportunities that aren’t even advertised.
✨Tip Number 2
Practice your pitch! You never know when you’ll meet a potential employer. Have a quick, engaging summary of your experience and what you can bring to the table ready to go.
✨Tip Number 3
Follow up after interviews! A simple thank-you email can set you apart from other candidates. It shows your enthusiasm and keeps you fresh in their minds.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting roles, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace Area Sales Manager in Coventry
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Area Sales Manager. Highlight your B2B sales experience and any specific achievements in generating new business. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this proactive sales role. Share your passion for building relationships and how you plan to tackle the challenges in the security and access control sector.
Showcase Your Sales Skills: In your application, don’t just list your skills—show us how you've used them! Provide examples of how you've successfully managed a sales pipeline and generated leads from scratch. We love seeing real-life success stories!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at BMS Performance
✨Know Your Products Inside Out
Make sure you understand the security and access control solutions offered by the company. Familiarise yourself with their key products like gates, barriers, and turnstiles. This knowledge will help you confidently discuss how these products can solve potential clients' challenges.
✨Demonstrate Your Sales Strategy
Prepare to share your approach to generating new business. Think about specific examples where you've successfully built a sales pipeline from scratch. Highlight your consultative selling style and how you engage with decision-makers in engineering and facilities management.
✨Showcase Your Relationship-Building Skills
Since this role involves maintaining long-term relationships, be ready to discuss how you've nurtured client connections in the past. Share stories that illustrate your ability to manage accounts and retain customers over time, as this will resonate well with the interviewers.
✨Plan Your Schedule and Territory Management
As you'll be managing your own schedule, come prepared with a plan on how you would approach your territory. Discuss how you would balance inbound enquiries with self-generated leads and your strategy for structured pipeline management to ensure consistent outreach.
