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- Tasks: Lead the marketing strategy for a diverse portfolio of B2B events and media products.
- Company: Fast-growing, private equity-backed organisation known for launching market-leading brands.
- Benefits: Opportunity to shape strategy, drive growth, and make a measurable impact.
- Why this job: Join a dynamic team and influence the future of innovative marketing in a thriving industry.
- Qualifications: Proven experience in senior marketing roles with a focus on B2B events and media.
- Other info: Fast-paced environment with opportunities for professional growth and development.
The predicted salary is between 36000 - 60000 £ per year.
A fast-growing, private equity-backed B2B events and media organisation with a diverse portfolio of exhibitions, conferences, awards, and content platforms. The business operates across multiple industrial and commercial sectors and is known for launching and scaling market-leading brands. With an entrepreneurial culture and strong commercial focus, the organisation offers senior leaders the opportunity to shape strategy, drive growth, and make a measurable impact at portfolio level.
Role responsibilities:
- Own and define the end-to-end marketing strategy across a multi-brand portfolio of events and media products.
- Set strategic direction for audience growth, brand positioning, exhibitor demand, and commercial performance.
- Lead and develop a high-performing marketing team across multiple levels.
- Drive visitor acquisition, engagement, and retention through insight-led, multi-channel campaigns.
- Partner closely with sales leadership to generate high-quality leads and support exhibitor retention and growth.
- Build and manage strategic partnerships with media, associations, sponsors, and industry stakeholders.
- Oversee go-to-market strategy, campaign planning, and portfolio-wide execution.
- Own portfolio-level KPIs, reporting, and performance analysis.
- Hold full responsibility for marketing budgets, ensuring efficiency and strong ROI.
- Lead marketing strategy for new launches, acquisitions, and portfolio expansion initiatives.
Candidate background:
- Proven experience in a senior marketing leadership role within B2B events, exhibitions, media, or related sectors.
- Strong track record of leading and developing multi-layered marketing teams.
- Commercially focused, with experience owning KPIs and delivering measurable growth.
- Deep understanding of multi-channel and digital marketing strategies.
- Confident senior stakeholder manager, able to influence across sales, content, and leadership teams.
- Experience operating in fast-growth or PE-backed environments.
- Data-driven decision maker with strong analytical and reporting capabilities.
- Hands-on leadership style with the ability to balance strategy and execution.
- Passion for building brands, growing portfolios, and driving innovation.
Head of Marketing in City of London employer: BMS Performance
Contact Detail:
BMS Performance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events, conferences, or even online. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Showcase your expertise! Create a personal brand on platforms like LinkedIn by sharing insights, articles, or even your own marketing campaigns. This will help you stand out as a thought leader in the B2B space.
✨Tip Number 3
Prepare for interviews by researching the company’s recent projects and challenges. Tailor your responses to show how your experience aligns with their goals, especially in driving growth and innovation.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make an impact. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Head of Marketing in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Marketing. Highlight your experience in B2B events and media, and don’t forget to showcase your leadership skills and commercial focus. We want to see how you’ve driven growth and shaped strategies in your previous roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of your achievements in marketing strategy and team leadership, and let your passion for building brands come through. Remember, we love a good story!
Showcase Your Data Skills: Since we’re all about data-driven decisions, make sure to highlight your analytical skills in your application. Talk about how you've used data to inform your marketing strategies and improve performance. We want to know how you measure success and drive ROI!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at BMS Performance
✨Know Your Marketing Strategy Inside Out
Before the interview, make sure you thoroughly understand the company's current marketing strategy and how it aligns with their goals. Be ready to discuss your own ideas for enhancing audience growth and brand positioning, as this will show your proactive approach and strategic thinking.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led and developed marketing teams in the past. Highlight specific instances where your leadership directly contributed to measurable growth or improved performance, as this is crucial for a senior role like Head of Marketing.
✨Demonstrate Data-Driven Decision Making
Be prepared to discuss how you've used data analytics to inform your marketing strategies. Bring examples of KPIs you've owned and how you've used insights to drive campaign success. This will illustrate your analytical capabilities and your focus on delivering strong ROI.
✨Engage with Stakeholders
Think about how you've partnered with sales and other departments in previous roles. Be ready to share your experiences in building strategic partnerships and how you've influenced stakeholders to achieve common goals. This will show your collaborative spirit and ability to work across teams.
