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- Tasks: Drive territory growth and build relationships in the ophthalmic sector.
- Company: Well-established, independent organisation at the forefront of ophthalmics.
- Benefits: Competitive salary, uncapped OTE, car allowance, and generous leave.
- Why this job: Join a supportive culture with real progression opportunities in healthcare sales.
- Qualifications: Degree level education, ABPI qualification, and proven sales experience.
- Other info: Autonomy in your role with a collaborative internal team.
The predicted salary is between 36000 - 60000 £ per year.
A full time, permanent field sales role within a specialist healthcare sector - ophthalmology.
Strong pipeline of innovative ophthalmic products with genuine market demand.
Supportive, high-performing culture with real progression opportunities.
An exciting opportunity for an experienced Area Sales Manager to join a well-established, independent organisation operating at the forefront of the ophthalmic sector. This role is focused on growing presence across the South West through a balanced mix of new business development and key account management.
As an Area Sales Manager, you will be responsible for driving territory growth within secondary care, working closely with key opinion leaders including consultants, nurses, pharmacists, procurement teams and clinical decision makers. Using a consultative, evidence-based approach, you will open new accounts, develop long-term partnerships and position a broad portfolio of ophthalmic treatments and solutions. The role offers autonomy and ownership of the territory, while being supported by a knowledgeable and collaborative internal team.
The successful Area Sales Manager will be comfortable navigating NHS structures and procurement pathways, and confident presenting clinical and commercial value to a wide range of stakeholders.
The Role:
- Develop and execute a strategic territory plan across the South West.
- Win new business and expand existing accounts within secondary care.
- Build strong, credible relationships with clinical and non-clinical decision makers.
- Deliver consistent revenue growth through structured account management.
- Represent the business professionally at meetings and events.
Requirements:
- Educated to degree level.
- ABPI qualification.
- Proven secondary care sales experience.
- Background in pharmaceutical or ophthalmic sales.
- Strong understanding of NHS procurement processes.
- Excellent communication, influencing and planning skills.
The Culture:
A high-performing, global organisation that values autonomy, collaboration and individual strengths. The environment is supportive and professional, with clear opportunities for career progression and development.
The Package for Area Sales Manager:
- £45,000 - £55,000 basic salary.
- £15,000 uncapped OTE.
- £525 car allowance or company car.
- 25 days annual leave plus bank holidays.
- Full time, permanent employment.
Location: Field based South West England.
Area Sales Manager - Ophthalmics in Bath employer: BMS Performance
Contact Detail:
BMS Performance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager - Ophthalmics in Bath
✨Tip Number 1
Network like a pro! Get out there and connect with people in the ophthalmic sector. Attend industry events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. You never know who might help you land that Area Sales Manager role!
✨Tip Number 2
Practice your pitch! When you get the chance to meet decision-makers, make sure you can confidently present the clinical and commercial value of your products. Tailor your approach to each stakeholder, whether they’re consultants or procurement teams, to show you understand their needs.
✨Tip Number 3
Stay updated on NHS procurement processes. Knowing how to navigate these pathways will set you apart from other candidates. Brush up on the latest trends and changes in the healthcare sector to demonstrate your expertise during interviews.
✨Tip Number 4
Apply through our website! We’ve got a strong pipeline of innovative ophthalmic products and a supportive culture. By applying directly, you’ll show us you’re serious about joining our team and growing your career in this exciting field.
We think you need these skills to ace Area Sales Manager - Ophthalmics in Bath
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your experience in secondary care sales and any relevant qualifications, like your ABPI. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about ophthalmics and how you can contribute to our team. Be sure to mention your understanding of NHS procurement processes – it’s a big plus for us!
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to drive territory growth and build relationships. Numbers speak volumes, so include any sales figures or successful projects you've led!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to submit all your documents in one go. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at BMS Performance
✨Know Your Products Inside Out
Make sure you’re well-versed in the innovative ophthalmic products the company offers. Be ready to discuss their clinical and commercial value, as this will show your understanding of the market and your ability to present effectively to stakeholders.
✨Understand NHS Structures
Familiarise yourself with NHS procurement processes and structures. This knowledge will not only help you navigate discussions but also demonstrate your capability to manage accounts effectively within secondary care.
✨Build Relationships Before the Interview
If possible, try to connect with current employees or industry professionals before your interview. This can give you insights into the company culture and expectations, which you can reference during your conversation.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to develop strategic territory plans. Prepare specific examples from your past experience where you successfully opened new accounts or managed key relationships.
